Baby Boomers GenXers DotComs & Ferals

1. West Coast College of TAFE FLAN Workshop 20 April 2005 Baby Boomers GenXers DotComs & Ferals Future Trends Impacting TAFE Speaker Annimac www.annimac.com.au

2. Rate of Change • 15 secs - new web site • 15 mins - new technology • every day - 15 million new web pp Amount of change now inone day Grandparents had inone year Younger means faster

4. Driving all Drivers of Change Technologyby 2020 70% of job typesdo not exist now because 80%technologynot imagined yet

5. Imagine what some of those jobs might be ….. ?

6. Likely jobs in next 15 years : • Director of Emerging Thought • Chief Zookeeper - of people • Creative Undertaker • Thought Jockey • Chief Imagination Officer • Hacker Relations Manager • Valuer of Intangible Assets * • Human Interface Manager * • *Exists 2003

8. Generations Baby Boomers b 1945 – 60 age 45 - 60 fewer males Generation X 1960 – 75 30 - 45 largest number DotComs 1975 – 90 15 – 30 first wired gen Ferals 1990 – 05 0 - 15 fewest - ½ GenX

9. What does this mean for TAFE : • Right now • Into the future • For students • For staff

11. Baby Boomers 45 - 60 Downsizing lives Empty nesters Retired or part time workers

12. Baby Boomers Material status Male identity from job Sense of community

13. Baby Boomers Seek new safe experiences Security conscious Health conscious

14. Baby Boomers Defer to authority Love / hate change

15. Impact for TAFE Baby Boomers 45 - 60 • Winding down : leisure indulgence • Contribute back : time & resources • Respect rank • Volunteer in groups • Steady relationships • Need • relationship continuity • organising • safe familiar experiences • positive group identity

17. Generation Xers30 – 45 Clone of Boomer or DotCom values • Single Childless • Net Dating • Varied lifestyles • Varied workstyles • SOHO

18. Generation X • Risk takers • Fast decisions • Materialism assumed • Environmental values

19. Generation X • Personal journey • Defer to heroes • Expect & accept change

20. Impact for TAFEGeneration X30 - 45 • Individual attention • Short term projects • Fast action • Results oriented • Need • choices • short term • complete – stand alone • skills oriented • demand quality of experience

22. DotComs 15 – 30 Own path Temporary pairing Group socialising Internet relationships

23. DotComs No careers No home I.d. from activity Wired

24. DotComs Immediacy Multi channeled Multi actions Planetary group mission

25. DotComs Cluetrain Manifesto www.cluetrainmanifesto.com Temporary deference Need change

26. Impact for TAFEDotComs 15 - 30 • Passionate involvement – value driven • Team oriented + personal relationship • Personal commitment • Short term fast involvement • Multi channel activities • Results oriented - no spin • Need • choices • very short term • flexibility • innovation • real positive outcomes

28. Ferals0 – 15 Wild Child No limits No boundaries Planetary mission : create sustainable world

29. Ferals Parallel universes Wired Unlimited mind channels

30. Ferals Global i.d. from self values Future jobs unimportant Non consumers

31. Ferals No deference Respect when useful Live change & ignore barriers

32. Impact for TAFEFerals 0 - 15 • Committed to healthy sustainable world • Expect freedom to create • Creating new relationships & patterns • Virtual world • Need • personal power • clear values - spin detectors • no rules no hindrance • trust • ICT resource access • multi channel everything

34. Summary : Impact 4 TAFE • generational differences increasing • rapid rate of change • major shift in values • major shift in attitudes • everything relationship based • options for personal Work / Life styles • less bureaucracy • community power • individual responsibility • younger generations rule change

35. thank you www. annimac.com.au