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Toyota’s Drive to the Top

Toyota’s Drive to the Top. Tristan James and Ben Humphrey. The Toyota Brands. Toyota -Reliability -Fuel Economy -Low Initial Cost -Low Maintenance -Best selling car in America. Toyotas Second Brand. Lexus

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Toyota’s Drive to the Top

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  1. Toyota’s Drive to the Top Tristan James and Ben Humphrey

  2. The Toyota Brands • Toyota -Reliability -Fuel Economy -Low Initial Cost -Low Maintenance -Best selling car in America

  3. Toyotas Second Brand • Lexus -Luxurious: The first Lexus that came out in 1990 became Americas best selling luxury car -Distance from Toyota -Safety

  4. The New Kid on the Block • Scion -Targeting the Youth Market -Customization -Sponsoring Events, American Dream Test Drive -Low Cost -Close to the Toyota Brand

  5. 2007 Hybrid Sales • Ford Escape: 11,444 • Honda Accord: 2,044 • Honda Civic: 17,141 • Nissan Altima: 1,984 • Lexus RX400h: 8,657 • Toyota Camry: 28,070 • Toyota Highlander: 12,502 • Toyota Prius: 94,503 • Total for the vehicles above: 181,185

  6. Toyotas Market Share of Hybrids • Toyota currently has sold 143,732 hybrids • 79% of the total hybrids sold in 2007 • 52% of which have been the Prius • According to electricdrive.org

  7. Toyota Hybrids • Prius Hybrid • Starting at $22,175 • 1.5-Liter 16 valve 4 cylinder • 76 hp • MPG (city/highway): • 60/51

  8. Toyota Hybrids • Highlander Hybrid • Starting at $32,490 • 3.3-liter DOHC, 24-valve VVT-i V6 • 208 hp • MPG (city/highway): • 32/27

  9. Toyota Hybrids • Camry Hybrid • Vehicle Information • Starting at $26,200 • 2.4-liter DOHC 16-valve • VVT-i 4-cylinder Hybrid • 147 hp • MPG (city/highway): 40/38 (FWD)

  10. Lexus Hybrids • LS Hybrid • Vehicle Information • Starting at $104,000 • 5.0-Liter V8, 438 hp • ECVT • MPG (city/highway): 20/22 • 0 - 60 mph in 5.5 sec • All-Wheel Drive

  11. Lexus Hybrids • GS Hybrid • Vehicle Information • Starting at $54,900 • 3.5-Liter V6, 340 hp • ECVT • MPG (city/highway): 25/28 • 0 - 60 mph in 5.2 sec • Rear-Wheel Drive

  12. Lexus Hybrids • RX Hybrid • Vehicle Information • Starting at $41,180 - $42,580 • 3.3-Liter V6, 268 hp • ECVT • MPG (city/highway): • 32/27 • 0 - 60 mph in 6.9 • Front- or Part-Time AWD

  13. Future of Toyota • Continue 3 brands • Market Each Brand Independently • Product, Price, Place, and Promotion • Use Image and new technology to rule the market

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