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FEST A CROPAK , Rovinj May 7th

FEST A CROPAK , Rovinj May 7th. Design the future - we can!. Nenad Djurdjevic Ball Packaging Europe. Ball Corporation 2009. Aerospace & Technologies. Plastic Beverage & Food Packaging. Steel Food & Aerosol Packaging. Metal Beverage Packaging. Sales of $4.6 billion. Sales of $1.4 billion.

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FEST A CROPAK , Rovinj May 7th

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  1. FEST A CROPAK , Rovinj May 7th Design the future- we can! Nenad Djurdjevic Ball Packaging Europe

  2. Ball Corporation 2009 Aerospace & Technologies Plastic Beverage & Food Packaging Steel Food &Aerosol Packaging Metal Beverage Packaging Sales of $4.6 billion Sales of $1.4 billion Sales of $635 million Sales of $689 million • 61 production sites worldwide • 15,500 employees • $7.4 billion in sales

  3. Ball Strategy & Culture Strategy Our strategy is to grow our worldwide beverage can business and aerospace business, to improve the performance of the food and household products packaging division and plastic packaging division and to utilize free cash flow and earnings growth to increase shareholder value. • Core Values • Integrity • Respect • Motivation • Flexibility • Innovation • Teamwork • Five Keys to Success • Close to Customers • Creativity &Imagination • Behave like Owners • Attention to Detail • Build on Strengths

  4. Ball Locations CANADA EUROPE USA CHINA BRAZIL ARGENTINA Metal Beverage Packaging Facilities Metal Food & Household Packaging Facilities Plastic Packaging Facilities Research Facilities Joint Ventures

  5. Ball Packaging Europe (BPE) Profile • One of the leading beverage can makers in Europe • 12 plants in 6 countries • Headquarters in Ratingen, Germany • 2.400 employees • Turnover over 1,2bn Euro in 2009 Critical Success Factors • Customer Focus • Market & Business Development • Sustainability • Best Cost - Best Value • People Focus

  6. Can making plant End making plant Technical center Headquarters Locations in Europe

  7. European Beverage Can Market I • Total of 54 billion cans in 2009 Crown 17,9% Rexam 43% Ball Packaging Europe 28,2% 10,3% Others 0,6% Can-Pack Ball Strong No. 2, No. 1 in Beer Source: 2009 BCME and Internal Estimates

  8. Investments for a Strategic Product Technology • Research & Development • Material reduction • Production process • Up-speeding Customer Technical Service (CTS) • Quick test • Filling line efficiency • Test packs • Can School Marketing • Promotion tools • Communication • Sales support • Cooperation Sustainability • Reducing weight • Increasing recycling • Life Cycle Assessments (LCA)

  9. The Can: A stylish star in the age of 75! • 1935 – the beverage can is born on January 24, 1935 in Richmond, Virginia (USA) • 1936 – can entered European market (Wales) • 1951 – market launch in Germany by Schmalbach-Lubeca • 1963 – cans can be opened without additional aid – market launch of Lift-Tabs • 1971 – first two piece beverage cans • 1971 – new type of necking process saves a huge amount of material • 1981 – first 0.5l beer can • 1989 – first „stay-on-tab“ end • 1990 – the decade of printing technology • 2008 – the world’s first resealable can was launched by Ball • 2010 – continuing revolution makes the can more and more sustainable and convenient

  10. Innovation Highlights • Digital Printing • Brilliant and individual. • Each can with an own design – photo-printing quality – Premium at its best. Pure Brand End • Design completed! • A foil which it is possible to print up to 10 colours covers the can end completely. Brand image at its best.

  11. Innovation Highlights • High Definition Printing: • Fascinating Clarity. • High resolution – brilliant in outstanding details. • Monochrome Highlights for creative designs. Waterless Printing: • Brilliant, individual, accurate, in the end it gives the can a more elegant appearance. • Design details appear much more incisive due to offset printing process that requires neither nor water or moisture in contrast to conventional printing processes.

  12. Innovation Highlights Embossed Cans • A tactile experience which makes customers’ brands more impressive. Tactile Coating • This can has grip and opens new design dimensions.

  13. Thermochromic ink Was the beer chilled to optimal drinkingtemperature? Thermochromic printing on premium brand cans visibly indicates the temperature change. Innovation Highlights • Fluorescent inks • The can which glows in the dark when UV light shines on the steel can, gives the can design that exceptional touch.

  14. Innovation Highlights Ball Resealable End • The first resealable can worldwide • Open and close and open and close… • Completely gas tight • Completely liquid tight • Completely recyclable • Coded Tabs • Promotion tool: Laser edge printing • Symbols, figures, logos or lettering can be printed under the tab

  15. Innovation Highlights Widget Technology • For beer, dairy and ready-to-drink segments. • As soon as the can is opened, a lively fizz demonstrates the effect of the widget. The foam is produced by releasing nitrogen. When the drink is poured out, a lasting, soft foam crown forms. • Fresh Can • When the can is opened, a floating capsule opens, releasing vitamins and minerals – the ingredients are freshly mixed.

  16. Innovation Highlights Matte Finish • A tactile experience – feels like velvet. For premium brands and everything special. • High Brite Steel Cans • Good reflection for better appearance. • A prime coating with a high concentration of reflecting pigments gives the beverage steel can greater brightness and brilliance.

  17. Innovation Highlights • The Sleek Can • The beauty in the 330ml and 250 ml segment. • The perfect size for light products, juices, alcoholic mix beverages; everything special. Twin Can • Passion connects. • Mix it, drink it ….and enjoy! • The Twin Can connects two cans. This results in creative design optionsfor an eye-catching overall impression.

  18. Innovation Highlights • Aseptic Beverage Can • Milk, coffee, yoghurt and wellness drinks fromthe can.  Exceptional products in a young and growing market. We have the expertise. Sterilisation and aseptic filling in our slim-line can. • CDL+ End • Less is more. • Excellent attributes of a can end – but less material is required.

  19. Sustainability @ Ball Our Sustainability Priorities Packaging Energy Water & Waste Safety Talent Management Our Sustainability Reporting First Sustainability Report awarded Best First-Time Reporter in the 2009 Ceres-ACCA North American Sustainability Awards Second Sustainability Report to be published in May 2010 (details on our strategy, performance, case studies) Ball is a Member of the FTSE4Good Index Series Available on www.ball-europe.com

  20. Beverage Cans & Sustainability • The can is the most recycled drinks pack in the world • Every can is 100% recyclable and can be recycled infinitely with no loss of quality • Each can recycled substantially reduces the environmental footprint of the next can • The beverage can could be back on shelf within60 days • Every can collected will be recycled through the proven recycling infrastructure, which is environmentally effective and economically efficient • The beverage can is a highly efficient & economic package to produce, fill and distribute • The can is a lightweight, convenient and unbreakable pack that protects the product perfectly

  21. Environmental Footprint There are two key parameters influencing the environmental footprint of beverage cans: • Recycling rateThe higher the recycling rate, the smaller the environmental footprint • Can WeightThe lower the weight of cans, the smaller the environmental footprint

  22. Sustainability in Our Facilities • Through continuous improvement and best practice sharing,Ball Packaging Europe successfully increased energy efficiency and reduced the carbon dioxide (CO2) emissions

  23. Improving Collection and Awareness • Recal Foundation (1995, Poland)Inform and educate children and youth on the advantages of recycling (environmental awareness), collection campaigns • recan Fund (2005, Serbia)Established through partnerships numerous activities in Serbia and is recognized as an important non-profit organization for environmental education • recan Recycling Organization (2004, CEE)Collection of Used Beverage Cans and return to the production process in the form of valuable feedstock

  24. Kids’ theatre “Čarapa” performance organized by recan Fund

  25. Social responsibility campaign on BBF • BBF has given special attention to the cans not only on the visuals, communication, activities before and on the the festival but also through social responsibility campaign of the festival which is specially dedicated to the recycling of the cans. • With a clear message that recycling of the cans helps saving the nature. • Sustanability message follows all the activities of the BBF

  26. Europe loves the beverage can!

  27. Thank you for your Attention.

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