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Measuring the Value of Business Events: Insights and Impacts

This conference focuses on advanced value measurement techniques for business events, highlighting research findings and their impact on economic development, innovation, and skilled migration. Presentations, discussions, and networking opportunities will explore post-event learning, social interactions, and the legacies of these events. Join industry experts and strategic partners to rethink event spaces and maximize the value of business events.

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Measuring the Value of Business Events: Insights and Impacts

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  1. Business Events: Advanced Value MeasurementConference on the Value of Meetings, JMIC 2015Drs Edwards, Foley, SchlenkerUniversity of Technology SydneyBusiness School

  2. During After Cumulative Individual Community

  3. Collaborative Research BESydney/UTS! • 2010 - A Scoping Study of Business Events: Beyond Tourism Benefits • 2012 - “Beyond Tourism Benefits: Measuring the Social Legacies of Business Events” • 2014 - Future Convention Cities Initiative “Beyond Tourism Benefits: Building An International Profile” • 2015 - Full Value of Business Events • 2015 - Long tail of Business Events • 2015 - Asian incentive events in New South Wales: direct expenditure and retail impact.

  4. Research Impacts and Lessons Learned • Change in discourse “Business events provide a platform for knowledge exchange and innovation, build networks, and encourage trade and investment,” NSW Deputy Premier Stoner (2014). • Findings used to inform government objectives. • Cross cultural studies strengthen findings and can be used to benchmark. • Accessing delegates and organisers. • Durban and Seoul – adopted the BES model of relationship management, building research into contracts.

  5. Where to from here… • Designing social spaces for maximum outcomes • Big data - Social media https://www.google.com/maps/d/viewer?mid=zSReplV7tVqQ.k9iW8-BArVgk http://mingming-cheng.cartodb.com/viz/846595da-7f59-11e4-a841-0e853d047bba/public_map • Role of bureaux/conference organisers/convention centres • Research leaders ‘as well as’ research absorbers • Welcome strategic partners into ‘rethinking’ the event space to: • Maximise visitor yield and repeat visitation • Invigorate weary conference organisers • Increase alignment of business events with industry sector development and government priorities

  6. Business Events - Knowledge Spiral Business event… Post event Learning by doing, work interactions, lectures, meetings, papers, research agendas, empirical studies…. Presentations, keynotes, social interactions Business Event Media Attention Destination showcase Branding, Marketing Post event continued interactions (i.e. email, skype, telephone) Dialogue, knowledge sharing, trust

  7. Legacies Intrinsic, Practice, Social, Attitudinal, Economic Economic development Innovation Skilled migration UTS: 2010, 2012, 2014, 2015

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