1 / 9

How students market themselves as a brand Abbie English

How students market themselves as a brand Abbie English. What we will cover?. Why is it important? What do we mean by personal branding? What are the tools? Pro’s and con’s of some tools. Why is it important?. Core product is the same Need to differentiate in saturated market

inara
Download Presentation

How students market themselves as a brand Abbie English

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. How students market themselves as a brandAbbie English

  2. What we will cover? • Why is it important? • What do we mean by personal branding? • What are the tools? • Pro’s and con’s of some tools

  3. Why is it important? • Core product is the same • Need to differentiate in saturated market • The products we choose reflect upon us • How will they perform?

  4. Personal branding?

  5. Brand values • What are your student’s core values? • Team work • Communication skills • Passion for their subject • Leadership • How would they evidence this? Proof? • Work experience, volunteering, hobbies, teams, school projects…

  6. The tools • Marketing tools – logo, strap line, product, promotion, price, PR, CSR, website, social media, employees • Student tools – CV/personal statement, personal appearance, interview, showreels, portfolios, testimonials, online presence

  7. Social media Con’s • Inappropriate photo’s • Inappropriate email address • Arguments/controversial views/opinions • Connect with tutors • Liking inappropriate items • Using bad language Pro’s • Blogs, social platforms for debating etc. • Showcasing work – showreels, art work, performances etc. • Using it as a research tool – follow University on Facebook, Twitter etc, Google alerts etc. • Actively promote themselves

  8. Summary • Qualifications alone are not enough • Differentiating themselves is ongoing project • Maintain and develop their brand • Use the marketing tools at their disposal • The sooner they start the better

More Related