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Recommendations– Group 7

Recommendations– Group 7. Frank Li Qi Chen Zach Lewis Alexa Strobridge Alexandra Fascenelli. Innovative technologies Omni-Dry, Omni-Heat, etc. “Box Life” logistics Board of Directors Companies they have acquired M ountain H ardware, Montrail , SOREL. Background.

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Recommendations– Group 7

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  1. Recommendations– Group 7 Frank Li Qi Chen Zach Lewis Alexa Strobridge Alexandra Fascenelli

  2. Innovative technologies • Omni-Dry, Omni-Heat, etc. • “Box Life” logistics • Board of Directors • Companies they have acquired • Mountain Hardware, Montrail, SOREL Background

  3. Research and Development • 50 New Patents in the last 2 and ½ years • Logistics • Reusing Boxes through the “A Box Life” program • Marketing • Competitive Advantage through their trademarks Core Competencies

  4. Strengths • Consistent corporate governance • Innovative Product Line SWOT Analysis

  5. Weaknesses • Seasonality Factors • Product mix changes erode gross margins SWOT Analysis

  6. Opportunities • Opportunities to expand in Europe • Growth opportunities through The Sports Authority chain SWOT Analysis

  7. Threats • Intense competition • Currency exchange rate fluctuations impact income SWOT Analysis

  8. What they could continue doing • Think Innovatively • Maintain Product Quality • Maintain Strong Logistic Capacity • Keep their Corporate Governance and Culture consistent • Continue with their Corporate Social Responsibility and Sustainability goals Recommendations

  9. What they could stop doing • Acquiring too many companies Recommendations

  10. What they could start doing • Reduce high costs • Lower rates with less flexible supplier plan • Improving customer service • Looking at traditional forms of advertising • Alter their image slightly Recommendations

  11. What they should avoid • Becoming complacent with their operations and product quality Recommendations

  12. Acquisition Success • $-29.01 MillionLevered Free Cash Flow • Eliminates debt • Avoidance • Complacency costs customers • New Technique • Opens a large customer base Predictions

  13. Questions? Thank you!

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