1 / 21

The Legal Aid Communications Evolution

The Legal Aid Communications Evolution. Communications Evolution. Our dark ages The Belden Russonello & Stewart research and the Bringing Justice Home Campaign Progress since 2000. Communications Evolution. Our dark ages

india
Download Presentation

The Legal Aid Communications Evolution

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Legal Aid Communications Evolution

  2. Communications Evolution • Our dark ages • The Belden Russonello & Stewart research and the Bringing Justice Home Campaign • Progress since 2000

  3. Communications Evolution • Our dark ages • The Belden Russonello & Stewart research and the Bringing Justice Home Campaign • Progress since 2000

  4. BJH Goals • Increase visibility/eliminate anonymity • Increase understanding and support • Translate visibility and understanding into: • Public & private funding • Political support

  5. BJH Primary Audiences • Opinion leaders • Donors, potential donors • Policy makers

  6. BJH Key Messages • Make difference in individual lives • Every person has a right to equal access to justice • Every person in America should be treated fairly

  7. Increased Sophistication • Tailoring the message to the audience • The importance of the messenger • Recognition of the strengths and weaknesses of our decentralized system: • Every state/program is different • Fundraising is personal, friend to friend • Knowing your audience

  8. Key messages, now • Make difference in individual lives • Every person has a right to equal access to justice • Good investment • Solving the problem – homelessness, domestic violence, no health care • Long-term solutions

  9. Funding Changes

  10. “The Atlanta Legal Aid Society clearly gets it.. they have real human stories on their site and they even have a video that got me choked up -- I want to donate!  Do most legal aid non-profits take their communication to that level??” -- Carmine Gallo

  11. “I wanted to see for myself how legal aid non-profits could incorporate some techniques…….. I found some great examples on the sites.” -- Carmine Gallo

  12. What they're saying about ATLANTA LEGAL AID: ". . . the highest servants of the people. . . .“ ". . . making the community whole. . . ." ". . . the measure of a society is how it dealswith the least fortunate. . . . " ". . . the most outstanding legal aidin the country. . . . " "It's a great story, and I'm proud to have been a part of it." www.atlantalegalaid.org

  13. A successful communications strategy is comprehensive • Words and pictures in hard copy • Words, pictures, and video on the web • All forms of personal communications • One-on-one formal meetings, lunches, etc. • “Informal” opportunities – receptions, bar meetings, etc. • Formal, planned events – hearings, dinners, open houses, etc.

  14. For more information: Meredith McBurney Resource Development Consultant 303-329-8091; meredithmcburney@msn.com

More Related