Are You a Trusted Real Estate Advisor

1. Are You a Trusted Real Estate Advisor As a real estate professional, you have a responsibility to educate your clients. That does not mean you bore them with long stories about yourself that nobody on this planet gives a flying crap about; the idea is to help them understand what they need to know about the real estate market to make decisions that are in their best interest. For more information, visit: http://www.kadenboriss.com/ Keep in mind that you are supposed to be the expert, not them-that's why they need you. You are supposed to have the background and know the ins and outs of the industry-not them. It's your job to help them get comfortable enough to move forward with confidence-or to decide not to move forward if that turns out to be a better decision for them. In the real estate business, we sell our services every day. We work with clients who might only buy or sell 2 -3 houses in their entire lives. Unless they've done their research, they may not even know what escrow is, or what a short sale is. They don't know what they don't know, so a big part of our service-and the main reason our service is so valuable-is educating them about what they need to know to take part in the game. Buying or selling a house can be a complicated process. It's a decision they'll have to live with for years to come, so we owe it to them to make sure they know what they're doing and signing. If you're well educated and well informed, you are able to give your clients and prospects GREAT value without having to sell them anything. They can let down their guard and build a genuine relationship with you, completely free of any nagging obligations. So when it does come time to buy or sell, guess who they'll turn to? Let's face it - we all avoid salespeople. Most people these days are suspicious of advertising and can smell a sales pitch coming a mile away. But - we seek out trusted advisors. Educating your clients is an indispensable part of the business relationship, and one that many, many REALTORS fail to take advantage of. So start doing your damn job! Learn everything you can that will equip you to be THE go-to resource for your clients, and pretty soon they will be asking for your help, instead of you having to close them!