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The Bone 93.7. Jamie Williams Katie McMillan Caleb Serge. Morning Disaster. 16 minutes of advertisements 31 minutes of songs 5 minutes of station identifiers 4 minutes of trivia 2 minutes of promotion for Miller Lite’s “Raise the Bar” tour 2 minutes of weather. Mid-Day Drive.
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The Bone 93.7 Jamie Williams Katie McMillan Caleb Serge
Morning Disaster • 16 minutes of advertisements • 31 minutes of songs • 5 minutes of station identifiers • 4 minutes of trivia • 2 minutes of promotion for Miller Lite’s “Raise the Bar” tour • 2 minutes of weather
Mid-Day Drive • 15 minutes of advertisements • 34 minutes of music • 4 minutes of trivia • 1 minute of weather • 2 minutes of promotion for Miller Lite’s “Raise the Bar” • 4 minutes of station identifiers
Night • 12 minutes of advertisements • 42 minutes of music • 4 minutes of station identifiers • 2 minutes of weather
What we found out • Less advertisements are played as the day goes on • More music was played at night • Majority of advertisements were local businesses • There was no news played during the three hours • DJ’s spoke more during the morning than during the rest of the day