Moving Beyond MARC: Musings

1. Moving Beyond MARC: Musings Rick Block

2. Rick Block On RDA: “I think it is a disaster. I'm hoping it is never implemented.” Library Journal Nov. 15, 2008

3. Rick Block On MARC: Unlike some of his colleagues, he believes the MARC record has a future. He points out the example that Columbia has invested a great deal in it, even in its electronic displays. “We have millions of records in MARC,” says Block, “so I don't think it will go away.” Library Journal Nov. 15, 2008

4. Rick Block on ?: “When I was in library school in the early ’80s, the students weren’t as interesting” New York Times July 8, 2007 A Hipper Crowd of Shushers

5. Rhode Island: its neither a road nor an island … discuss

17. MARC “The electronic embalming of the catalog card.” --Michael Gorman “MARC has always been an arcane standard. No other profession uses MARC or anything like it.” --Roy Tennant

18. MARC “There are only two kinds of people who believe themselves able to read a MARC record without referring to a stack of manuals: a handful of our top catalogers and those on serious drugs.” Roy Tennant. MARC Must Die

20. OCLC: NEW Rec stat: n • Entered: 20030207 Replaced: 20030207 Used: 20030207 • Type: r ELvl: I Srce: d Audn: Ctrl: Lang: dog • BLvl: m Form: GPub : Time: nnn MRec: Ctry: mou • Desc: a TMat: r Tech: n DtSt: m Dates: 1999,9999 • 040 $a ZCU $c ZCU • 020 $a 101010101 : $c priceless • 090 $a SF429.S64 $b R62 1999 • 092 $a 636.76 $2 21 • 049 $a ZPSA • 245 00 $a Rocky $h [realia] : $b beloved pet / $c raised and loved • by Rick Block and Bill Vosburg. • 260 $a Missouri : $b Farm, $c 1999- • 300 $a 1 dog : $b male, black and white, 18 lbs. ; $c 51 x 33 cm. • 490 1 $a Block/Vosburg dog series ; $v no. 1 • 0 $a Shih tzu. • 830 0 $a Block/Vosburg dog series ; $v no. 1.

21. MARC: WoGroFuBiCo 3.1.1.1 LC: Recognizing that Z39.2/MARC are no longer fit for the purpose, work with the library and other interested communities to specify and implement a carrier for bibliographic information that is capable of representing the full range of data of interest to libraries, and of facilitating the exchange of such data both within the library community and with related communities.”

22. MARC:RLG/OCLC Implications of MARC Tag Usage on Library Metadata Practices • "5. MARC itself is arguably too ambiguous and insufficiently structured to facilitate machine processing and manipulation." p.27

24. Standards Landscape for Descriptive Data “The nice thing about standards is that there are so many of them to choose from.” • Data Structure Standards: MARC, EAD, DC, MODS, VRA Core, CDWA • Data Content Standards: AACR2, APPM, CCO, DACS • Data Value Standards: LCSH, MeSH, AAT, TGM, ULAN “Standards are like toothbrushes, everyone agrees they’re a good thing but nobody wants to use anyone else’s.” --Rachel Frick

25. “Standards are like toothbrushes, everyone agrees they’re a good thing but nobody wants to use anyone else’s.” --Rachel Frick

27. What’s Changing? Changes in technology Impact on descriptive/access data book catalogs card catalogs OPACs next generation Move from individual library to international audience Move from classes of materials to elements and values (more controlled vocabularies)

28. Internet Catalogs are no longer in isolation Global access to data Integrate bibliographic data with wider Internet environment Share data beyond institutions

29. Internet “Cloud” Services Databases, Repositories Web front end

30. What’s Changing? • Libraries are no longer the first place people come for information • The Internet has changed the way people (including us) behave when seeking information • Our former “granularity consensus” is coming apart • To compete effectively for user attention, we must: • Join the larger world of information, where our users are • Learn how the competition attracts users, draws them in, and takes good advantage of their interest in participating • Find a better balance between protecting privacy and capturing usage behavior

31. And Why Must We Do This? • The comfortable certainties we know are coming undone, whether we’re ready or not • We have much experience and insight to offer the larger information world (but not everything we’ve learned is relevant) • We are collectively about the size of the Queen Mary, unable to turn on a dime—this change will take time • I believe resistance is futile—we are not in charge of this new world

32. Books Journals Newspapers Gov. docs CD, DVD Maps Scores Freely-accessible web resources Open source software Newsgroup archives • Research and learning materials • ePrints/tech reports • Learning objects • Courseware • E-portfolios • Research data Special collections Rare books Local/Historical newspapers Local history materials Archives & Manuscripts, Theses & dissertations Libraries and Information Resources stewardship high low uniqueness low high

33. Metadata Standards in a Resource Grid stewardship high low DC MARC, DC ONIX, MPEG Books Journals Freely-accessible web resources Books Journals Newspapers Government docs Audiovisual Maps Scores Freely-accessible web resources Open source software Newsgroup archives low Unique- ness Institutional assets Special collections Rare books Local/Historical Newspapers Local history materials Archives & manuscripts Theses & dissertations Institutional repositories ePrints Learning objects/materials Research data Special collections high DC, IEEE/LOM, FGDC, EAD, TEI, SCORM MARC, METS, EAD, DC, TEI, VRA Core, CDWA Lite Stuart Weibel. Presentation State of the Dublin Core Metadata Initiative Göttingen August 11, 2003 (Based on Lorcan Dempsey Presentation)

34. Known Item; Exploratory; Exhaustive Description; Access; Vocabulary Control Search; Browse; Navigate System Reports; Feedback from Users; Usability Testing Find, Gather, Identify, Select, Obtain Information Retrieval Systems User Interface Staff Interface Information Professionals Users Front End Back End Serve needs of all users and search types, current & future User needs; user-centered design & usability Progress in human knowledge depends on cumulative scholarship

36. typed, then printed • From: OCLC../cataloging/cards/

37. Machine-readable • catalog.loc.gov

38. online • catalog.loc.gov

39. records in a database/catalog

40. think outside the (catalog) box • think about our data as data, • not as catalog entries. • think about our data interacting with other data on the web.

41. WorldCat Identities

42. WorldCat Identities

43. FRBR user tasks • A man walks up to a library catalog…. Obtain Select Identify Find

44. http://www.lib.umn.edu/about/mellon/

45. Web link • links between documents • One meaning: “link”

46. web pages • are mostly text blah blah Moby Dick blah blah whales blah blah blah Herman Melville blah blah blah New Bedford, Massachusetts blah blah blah blah blah Moby Dick blah blah whales blah blah blah Herman Melville blah blah blah New Bedford, Massachusetts blah blah blah

47. web pages blah blah Moby Dick blah blah whales blah blah blah Herman Melville blah blah blah New Bedford, Massachusetts blah blah blah • are mostly text book blah blah Moby Dick blah blah whales blah blah blah Herman Melville blah blah blah New Bedford, Massachusetts blah blah blah topic author geo loc

48. identify your entities Person: Herman Melville • give them names, identifiers link Book: Moby Dick

49. make links meaningful Person: Herman Melville is author of Book: Moby Dick

50. connect on the web Person: Herman Melville is author of Book: Moby Dick is publisher of Company: RandomHouse is about Topic: Whales & Whaling Book is publisher of Book is about Book Book