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Stepping up to the Poseidon Challenge

Stepping up to the Poseidon Challenge. Or How to create change collectively Carleen Lyden-Kluss Morgan Marketing & Communications. Why Step Up?. Create change Raise the standards in your company Improve our industry Because it’s the right thing to do. Strategies.

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Stepping up to the Poseidon Challenge

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  1. Stepping up to the Poseidon Challenge Or How to create change collectively Carleen Lyden-Kluss Morgan Marketing & Communications

  2. Why Step Up? • Create change • Raise the standards in your company • Improve our industry • Because it’s the right thing to do

  3. Strategies • Identify your mission, goals and objectives- tap into your passion • Research the opportunity-USP • Create collaborations • Recruit stakeholders • Identify needs/resources

  4. Promote • Let your peers and others learn about what you are doing • Leverage the media—they do like a good story • Bring in industry icons

  5. Communicate • Let your stakeholders know what you are doing on a regular basis • Request feedback and support • Encourage all to advocate your mission

  6. Strategic Alliances • Particularly with grassroots, this is key to developing a network • If working within the corporate framework, get buy-in from management

  7. Talk the talk AND Walk the walk

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