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THE

Part I. THE. RECRUITMENT PLAN. TRAINING OBJECTIVE. Part I. To provide you with the tools to begin to develop a recruitment plan for your program. Campaigns. Plan ahead What will we do? When can we start? What is it going to cost?. When Can We Start?. When will the members start?

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THE

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  1. Part I THE RECRUITMENT PLAN

  2. TRAINING OBJECTIVE Part I To provide you with the tools to begin to develop a recruitment plan for your program

  3. Campaigns • Plan ahead • What will we do? • When can we start? • What is it going to cost?

  4. When Can We Start? • When will the members start? • How long will interviewing take? • When will orientation begin? • When do we need to notify the state office of our new recruit?

  5. SPECIAL EVENTS Your Event Or Existing Event

  6. OUTREACH EFFORTS Information Sessions Special Events Gatekeeper Meetings Media

  7. GATEKEEPERS Community Leaders Clergy Youth workers Board members of community orgs Elected Officials

  8. GATEKEEPERS Community Organizations Diverse focused Disability focused Employment Neighborhood Associations Faith-based

  9. MEDIA Member Feature Stories Paid Ads Public Service Announcements Internet Resources

  10. EXAMPLES OF RECRUTIMENT ACTIVITIES • Open house/office information session • Career fairs (community and local colleges) • Table on college campus • Leave bookmarks at bookstores (i.e. Barnes and Noble or Borders) • Brown Bag lunch information session • Residence Halls

  11. EXAMPLES OF RECRUTIMENT ACTIVITIES • Office of Volunteerism – Habitat for Humanity chapter, Circle K, etc. • Fraternities & Sororities (Alpha Phi Omega and Gamma Gamma Sigma are service fraternity and sorority) • Career office • Financial Aid Office • Place posters in coffee shops, supermarkets, laundromats, etc.

  12. INFORMATION SESSIONS Regularity Location, Location, Location Members and/or Alums Joint Sessions

  13. Attach credibility to session Post announcements, advertise in local publications, mail invitations Make presentation short – 20 minutes Q and A Stay afterward for one on one time Have current or former members participate If you can, serve a snack Information Sessions

  14. Use a sign in sheet at every event to collect contact information of potential members Create a special e-mail group Mail information promptly Invite potential applicants to follow-up events Ask current members to call potential applicants Follow UP

  15. Follow UP • Create a Recruitment Phone log • Establish out-going voice mail message geared to collecting applicant contact information • Encourage potential applicants to visit your agency or participate in a short term project • Always return calls or e-mails from potential applicants

  16. DEVELOP AN ELEVATOR SPEECH • What is your agency’s name? • Where is your program located? • What do you do? • Whom are you trying to help? • How are you planning to do this? • How does someone get involved? Remember you are in an elevator, check-out line or waiting for the bus. You have only a few seconds to encourage someone to join your AmeriCorps program.

  17. SOURCES OF POTENTIAL MEMBERS Suggestions: • Career counseling and planning centers • Other AmeriCorps programs • Local non-profits • Places of worship • College/high school career fairs • People in transition • People who are already active in the community

  18. Recruitment Challenges Recruiting in small communities and rural areas • Get the help of influential town members • Contact national and regional clubs like 4-H, Rotary • Speak at club meetings, use newsletters • Place fliers around town • Hold informational events at local libraries, town meetings, fairs • Use local media creatively

  19. THE 7 RECUITMENT COMMANDMENTS • Set Realistic Goals • Develop a meaningful plan and budget • Assemble necessary materials • Identify likely members • Find and encourage applicants • Follow up and evaluate • Retain your members

  20. Any Questions

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