InfluGlue - How to understand influencer costs

1. How To Understand Influencer Costs

2. Introduction In order to successfully negotiate with influencers, you’d need to understand what variables determine an influencers’ cost. Let's see.

3. Influencer size and engagement rate As a rule of thumb, the larger the influencer and the higher their engagement rate, the higher the price. Location of Influencers Influencers in tier-1 cities like Mumbai, Delhi, Bangalore, Pune, Kolkata, etc. can ask for higher compensations.

4. Campaign Variables The more involved your campaign is, the longer it takes, the more resources influencers have to put into, the higher the price. Other compensations The value of the product they’ll receive, or comped flights, accommodations, etc. can count towards the total package. Relationship If the influencer has already worked with your brand before, most likely they will offer a lower price for continuous collaborations.

5. Their schedule and time of the year During busy times like the holiday season, influencers have a tighter schedule, more competitions from brands, etc., which can up their price.

6. Value Of Influencer Content Some influencers put less time in their content, and others invest more in equipment, or other resources. For this reason, they can charge higher.

7. Social Status of Influencers Influencer’s social status (celebrities, reality stars, etc.), brands they have worked with and/or continue to work with, etc.

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