Is Email Marketing Still King?

1. Is email marketing still king?

2. Table of contents What is email marketing, How email marketing is helping businesses , How it is helping startups and small organizations , Landing page & email, Is email marketing still the king , How AI enhancing the email process , Strategies to follow in email marketing , Providing customized experience , Deadlines improves the conversion rate , Best examples of email marketing , How to make your email look nice , The benchmark as per the industry , Conclusion ,

3. What is email marketing?Email marketing is one of the affordable modes of communication with the prospect for promoting the product or service of an organization. It is even proven as one of the result-oriented approaches in the B2B industry. The process helps to promote the product or service to a broader customer base across the world and simultaneously maintains the relationship with the existing customer.

4. How email marketing is helping businessesEmail marketing has helped many businesses across the world. Find out how it is helping:It increases the brand recognition.It connects with the targeted marketHelps to explore new opportunities across different countriesSave time and money of businesses

5. How is it helping startups and small organizationsFor small businesses, email marketing has been a boon to reach their targeted customers and increase sales within a short time frame.Small businesses often face time and money crunch to invest on a suitable marketing approach to increase sales. The email marketing process helps you resolve the same by streamlining the marketing activities. From the upcoming event to the product launch, email marketing plays a massive role to convey the required information to the potential customers.

6. Is email marketing still the king?Yes, it is still the king!!!It has the potential of ROI of up to 4400%. Thus you see, email marketing is never going to lose its sheen. It would be the undisputed leader when compared to other channels of communication.

7. How AI is enhancing the email processAI has changed the landscape of many marketing practices. It is making crucial impact on the email marketing approach with the machine learning (ML) and the deep learning capabilities. With these advanced technologies, small businesses, medium-sized and large enterprises all would be benefitted the right way.

8. Landing page and emailLanding page and email builds up most of the useful combinations.As you know landing page is designed to attract and increase conversions, the combination of email and landing page would prove to be one of the best tactics to increase the conversion rate.

9. What strategies need to follow in email marketing?The best strategies needed to follow in email marketing are:Automating the email campaignSegmenting the subscribersPersonalizing the email campaignsTesting design, buttonsMake your email copy outstanding Making the customer familiar with your brand

10. Providing customized experienceAs a marketer one needs to provide customized experience to their customer so that they can win their trust and maintain long-term relationships. Email marketing is known to provide customized experience better than other channels. It caters to individual needs of the customers, and the email promotions are known to give immediate results that can be measured. The approach also gives you the scope to improvise the marketing process.

11. Deadlines improves the conversion rateAs there are specific deadlines in email marketing campaign, it helps to improve the conversion rate. Email marketing not only offers the right message to the recipient but also keep a specific timeline that motivates the recipient to take the action at the targeted time. The process helps in the best engagement with the customer, that holds the key to increased conversions.

12. Some of the best examples of email marketing:1stexampleAmazon has mastered the art of email marketing. The brand understands its customers completely and design emails that adds the human touch to the emails. In the email as you can see the tag line “family and friends everywhere can send birthday gifts together.”The statement hits the right chord with the customer.

13. 2nd ExampleA healthy lifestyle is what the majority of the population wish for. In such scenario, you have to develop email marketing tactic as seen in the above example where the heading mentioned as “Instructors you will love,” compels the audience to go through the content.

14. How to make your email look niceNow you know, email marketing is not going to be replaced by any other channels. So, make a habit of developing emails that look nice as well as serves the purpose of increasing revenue and sales. Leveraging the heading of the email to attract the attentionMake it short and sweetDevelop a professional copyAvoid using the spam wordsPersonalize the email

15. The benchmark as per the industry There are different benchmarks for different industries to measure the performance of email marketing.Find the below statistics:The industry average of email marketing:Click through rate: 5%-20%Open rate: 13%-24%Opt-out rate: 0.11%-0.44%Bounce rate: 6%-12%

16. The open rate of industries:Agriculture- 23.31% Real estate- 19.17%Architecture and construction- 22.51% Non-profit-25.17% Healthcare-21.72% Beauty and personal care-16.65%Construction- 21.77% Consulting-20.13%E-commerce-15.68% Marketing and advertising- 17.38%Health and fitness- 21.48% Legal- 22%https://mailchimp.com/resources/email-marketing-benchmarks/

17. Conclusion:Email marketing is the perfect guide to maintain and nurture relationship with the customer. With the arrival of 4th industrial revolution, marketers are significantly integrating email marketing automation in their campaign to produce the best business results. The approach is never going to get old instead the latest technologies would refine it to reach out to the best prospects.So, integrate email marketing in your strategy to harvest the best sales and revenue.