FREE STUFF Nothing Sells Like Free

1. "FREE STUFF!" NOTHING SELLS LIKE FREE When You're Creating Offers Or Promotions... Nothing Grabs The Attention Of Your Prospects Like "FREE" By: Raplato Author: www.ez150club.com

2. FREE STUFF There's something about the word "Free" that trips off the lips and triggers the imagination. Just the thought of getting something for nothing it's almost magical. Whether it's an email promotion, banner ads, a sales letter or a web page, nothing will get more attention than the word FREE.

3. Something very special about the word "free" makes it a sales magnet for prospects, viewers, readers or customers. Whether you're offering a Free month of service, free samples, free trial offer, free report, free newsletter, free eBook or "buy 1 get 1 Free".. If you want to get the attention your offer deserves, nothing else works like the word "free." Using the word "Free" always gets a second look. If you want someone to submit their contact info, sign up for a free trial, buy a product or submit their email, the surest way is to offer them something for free.

4. Of course, you’re here to make money. So your "free" offer is just being used to get your foot in the door. Although it's not the only way, in most cases your free offer will be some kind of information. You want to grab a prospect’s attention. The goal is to find those prospects who are interested in the types of products and services your offering. It is only then that you can present this “pre-qualified” group with your paid offers. THE FREE MARKETING MODEL With this "free" marketing model, a very good percentage of your prospects will buy. First, you've already established that they're interested in your niche and particular offer. Second, you’ve given them something for free. It’s a strong psychological "hook", popularized by marketing guru, Dr. Robert Cialdini in 'The 6 Principles of Persuasion." It states that your prospects now feel an obligation to buy something from you after you give them something for free. They feel a need or want to “return the favor.” Whether it works exactly like that or not.. the fact is it works! It’s a proven marketing technique that you can use to great effect if you apply it to your online business plan. But, isn’t that “old school” marketing, you might say? You would be wrong.

5. The universal truth about marketing is, "don’t to re-invent the wheel." The principles of effective marketing have been tested and proven to work over the last 150+ years. If you can’t week something or possibly improve on it, fine... give it a try. Myself, I prefer to use what I'm certain will work in all cases... not just sometimes. But don't kid yourself into thinking that you know better than the genius marketers that came before you. You may even think that a certain marketing method has been used to "death." "How could this possibly still work in today's sophisticated society?" The answer is deeply rooted in people's psychological responses. “Free” offers have been working since the first ad was ever produced many years ago and they still work the same today even though the technology has changed dramatically.

6. HOW IT WORKS Want to know the truth about Internet marketing? People are bombarded by so much advertising that they have become numb to it. Think about it. Each day we are all swimming in advertisements, pummeled with offers everywhere we look. It takes a lot to stand out from the crowd, to grab the attention of your audience. "Free" does that.. and does it better than any other device out there. EXAMPLE OF FREE STUFF Say your online business sells a stock investment service or investments in precious metals like gold and silver. How would you use “free” to market these products to your clients? First, you could place banner ads on financial news websites (called solo ads) offering a Free Report or Free eBook on “Investing Trends To Make Money

7. Today." People click on the ad and see that to receive that eBook, they have to submit their email address and sign up for your free email newsletter. So they do... and you now have confirmed that this person is truly interested in the information that you are selling. If they weren't, they would not have signed up for it. You can now market freely to those who signed up. You cannot abuse this power. You have to provide real, useful content in your report or newsletter. But, you can also include offers and pitches for your paid products that relate to those offers. Because they have already expressed an interest in what you are offering, many of your subscribers will purchase you products. Many will even purchase on a regular basis because of the value provided by your information. It keeps them coming back for more. THE BONUS OFFER Let’s take a look at a second scenario showing a different “free” technique.

8. Have you ever been to the grocery store where you can buy two cans of soup and get one free? Many times you can do something similar online. Whenever you do any kind of promotion, you should always include a free bonus (or multiple bonuses) in your offer. Selling a series of training videos? Be sure to include a free “kicker” or a bonus report on a related type of training. The result? You will do more sales because of it... I guarantee it! You may find this hard to believe, but some people will buy a product just to get the bonus. For many people, just getting a gift is enough to entice them to buy. Here’s the thing though… your “free” offers have to be good. You can't just throw together some "saturated" piece of crap and think because it's free it will work the same... it won't. There is something called "perceived value." The surest way to achieve this is to always go over and above to deliver maximum value to your customers. They will realize the difference. If you deliver value, you will be rewarded with sales.

9. Nothing in life is free... you must give in order to receive. The more you give, the more you will receive. If you post a promotion on your website that offers a complimentary product of value, a product that gives your customer real valuable information for free... you will see your conversions and sales soar. MAKING THE SALE Once you've presented your free offer in a compelling way and the message has been broadcasted to the best of your abilities, some internet marketers would say to sit back and wait. My friend, if you are in any type of sales, waiting for sales is a fool’s game. Internet success stories rarely happen overnight. Even Facebook took years to build into the monster success story it is today. You must commit to do something every single day to promote your best offers. You should constantly be looking for ways to find new customers, prospects and eyeballs on your offer.

10. So don't knock out a marketing concept in one evening and sit back and wait for the money to flow in. With the “free” technique it does take time to find out if your offers are bringing in buyers and not just tire-kickers looking for freebies. YOU'RE ALWAYS TESTING The key is to test. Test different free offers and different marketing methods for your target market until you find the sweet spot. You must track the results religiously. This is the only way you will know for sure what's working and what is not. When you find that you have an offer that converts well and a marketing plan to reach your target audience, you're well on your way creating the digital lifestyle of a successful affiliate marketer. If you follow this advice, I have no doubt you will succeed.

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