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District 5050 Rotary Membership. Linda Murray District 5050 Membership Chair linda@evergreensecurity.com Cell 425-422-9141. Member Attraction “Sharing Rotary”. 90%. X. 10%. X. MEMBERSHIP ATTRACTION GOAL Every club member: Bring a guest at least Once Every Quarter.
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Linda Murray District 5050 Membership Chair linda@evergreensecurity.com Cell 425-422-9141
Member Attraction “Sharing Rotary”
90% X 10% X
MEMBERSHIP ATTRACTION GOAL Every club member: Bring a guest at least Once Every Quarter
Average Age of Rotarians • World Wide average age is 57 • RI Goal - 52
A Few Ideas … • Bring a Guest (Bag Program) • Recycle Rotarian Magazines • Classification Survey... Questionnaire to members • Wallet Cards – “Be my guest” with time, day and location of your meeting • Website • Decals
…More Ideas • Welcome letters to new businesses • Have a guest sign-in book and collect email addresses. Send thank you notes. Friend of Rotary • Invite guests to participate in projects or fellowship events • Guest Speakers are also good potential members • Young Professionals program
Which is more important? Attraction or Engagement?
Member Engagement 2005 - 1,200,000 Members 2013 – 1,200,000 Members Between 2005 and 2013 RI lost… 1,200,000 Members!
Rotary is made up of 40 % New Members (less than 5 years) 35% will leave in their first three years 62% will leave in their first five years
Induction • Mentors • New Member Check List • Education • New Member Orientation Membership Process
Basic Structure of a Membership Committee NOT ON THE MEMBERSHIP COMMITTEE
Why Rotarians leave Rotary • Closed minds of leadership • Disorganized, poorly managed meetings • Costs • Inadequate involvement • Not satisfied with fellowship
Surveys show – • many members are looking for: • Networking opportunities both social and professional • Business opportunities and contacts • Fellowship both friendship and connections • Community Service – Hands on projects in their local communities • International Service – Hands on projects
Want to retain members? then Understand why members Leave!
Ideas • Fellowship Activities • Classification talks – “All Members” • Networking Plus Program – “Yellow Pages of Rotarians”
Add’l Ideas • Cards “Missing You” • Exit Interviews
GOALS • Bring a guest to a meeting this month. • Take the Engagement Survey • Start with the “I Share Rotary” Club Contest
GOALS • Strive for a 3% increase in membership with at least a Net +1 • Monitor your retention rate and strive for a 92% rate of retention.
A Thought for the Day… “If Rotarians put as much focus on Membership as they do on their Community Service projects… What would our Membership look like?”