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David A. Goldsmith (315) 682-3157. THINK STRATEG IC. Lorrie A. Goldsmith. Life does not give A’s for EFFORT , it gives A’s for RESULTS. REDEFIN ING How to Rapidly Strategize while Developing a Mega-Competitive Advantage in the market place.
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David A. Goldsmith • (315) 682-3157
THINK • STRATEGIC
Lorrie A. Goldsmith • Life does not give A’s for EFFORT, it gives A’s for RESULTS.
REDEFINING How to Rapidly Strategize while Developing a Mega-Competitive Advantage in the market place
REDEFINING is a management and leadership tool to ALWAYS find a better way to discover new competitive, mega, advantages by redefining challenges, problems and opportunities. MetaMatrix Consulting Group LLC
You need this tool if… • You want to reach your goals faster • You’ve got challenges to conquer • Meetings go on forever • Projects don’t return the expected results • You’re fire fighting all day • Your management needs direction • You’re looking to create a culture change • You’d like a competitive advantage…
Think of the • BIGGEST • challenge you • have today… MetaMatrix Consulting Group LLC
Do you have a process for strategically thinking? MetaMatrix Consulting Group LLC
Does it look like this… Determine Goal or Problem Figure Out Solutions Maybe Do Research Implement the Idea
Or do you do this in a meeting? Questions asked by meeting leader Anyone have any problems? Implemented State Problem Possible Research Ask for Suggestions 1 or 2 are Selected Ideas Generated
THREE SIMPLE STEPS • Step 1 • State your challenge • in one sentence.
Challenge Statement Test (Hint: All your answers need to fall in Column 1)
Overall Goal • Does your challenge statement reflect • what you’re really trying to accomplish?
Examples • I can’t get motivated at work. • Some employees are not treating patients well • We don’t have enough space • Our accounts receivables averages 62 days • We are looking to grow 32% this year • The staff needs to improve their accuracy • Patients are complaining
Must be one challenge • I want to sell a 10 CD set for $300, and I don’t want people copying it. • Must be in the present/future tense • My wife cheated on me • Must be a problem • My salespeople need more sales training
Must have verifiable facts (if there are facts) • Shrinkage is 14% in the warehouse • Must have valid assumptions • McDonald’s makes people fat • Must be essential to the goal • My office manager is always grouchy
Your office manager is always grouchy • impacting clients and employees another option • We are losing profits and clients • due to our office manager
Remember Math Class • It’s like a math question. If you don’t understand the question your going to come up with the wrong answer. • Joe Giezeman • Searcy Arkansas
Step 2 • Convert the challenge into a “should” statement • positive opposite • SPECIFIC ultimate end
What would it look like if EVERYTHING was PERFECT? The loaded question…
Positive Opposite Losing – Keeping Low – High Slow – Fast Weak – Strong Fat – Thin Up – Down Don’t – Do Can’t – Can Lose - Win Ultimate End Ultimate customer Ultimate vendor Ultimate economy Ultimate footprint Ultimate industry Ultimate power Ultimate product Ultimate duration Ultimate … positive opposite ultimate end
Challenge:We are losing profits and clients due to our office manager • Should: Weshould be gaining profits and clients due to our office manager
Crutch • Should: Weshould not be losing profits andclients due to our office manager
+OUE • We should be gaining all the clients we wantdue to our office manager
UNIVERSALTRUTHS There is more than 1 right answer There is always a better way Less is more Look to the big picture before the small Don’t fix a “blame.”
The Final Step 3 • “What would it take..”
Challenge:We are losing profits and clients due to our office manager • Should: Weshould be gaining profits and clients due to our office manager • WWIT: What would it taketo gaining profits and clients due to our office manager?
Does the mechanic need to know who was driving? • Does the mechanic need to know what was hit? • Does the mechanic need to know where it happened? • Does the mechanic need to know when it crashed? • Does the mechanic need to know how it happened? • Does the mechanic need to know… • WHY you were driving the car????
What Would It Take… • WWIT MetaMatrix Consulting Group LLC
What would it take… In a race against time on a project that would ordinarily take four months to achieve, a team of designers, 100 workmen and even the neighbors, have just seven days to completely renovate an entire house — every single room, plus the exterior and landscaping.
What would it take… MetaMatrix Consulting Group LLC
PRINCIPLE • Bad questions produce bad solutions… • Good questions produce good solutions • Have you ever done this???? • My office manager is always grouchy • My manager should be happy • What would it take to make my office manager happy all the time.
What’s the cost of inaction? • Sometimes the cost of taking action is to block competition. Stops me from feeling the pain.
Directed evolution • …of a product
I’m largely a one man operation, because it’s difficult to find subcontractors who can position, write and create with my quality. • One issue – No • I’m having trouble finding quality subcontractors
I’m having trouble finding quality subcontractors • Overall goal- produce work of remarkable quality. • Assumption – you need multiple people to do that. • Problem is the work varies – level it out. • Consistent business-
Michael Carrasquillo • Original • I want to sell a 10 CD set for $300, and I don’t want people copying it.
Michael Carrasquillo • Original • I want to sell a 10 CD set for $300, and I don’t want people copying it. • Better Challenge • I don’t want people copying my CD’s so that I insure passive income
Michael Carrasquillo • Crutch • People should not copy my CDs • Should Statement • People should never be able to copy my CDs.
Michael Carrasquillo • Redefined • What would it take for people to • never be able to copy my CDs
Michael Carrasquillo • Original • I want to sell a 10 CD set for $300, and I don’t want people copying it. • Redefined • What would it take for people to • never be able to copy my CDs?
Michael Carrasquillo • Original • Everyone in the state is not attending our meetings.
Michael Carrasquillo • Original • Everyone in the state is not attending our meetings. • Better Challenge • Everyone in the state should be informed • with the most current information?
Michael Carrasquillo • Reframed • Every “manager” shouldhave the • most current information… • (even if they do not attend the meetings)
Michael Carrasquillo • Redefined • What would it take for everyone to have the most current information...(even if they don’t attend the meetings)? • Audio Recording • Radio Shack • Posted on Web