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Final Major Project Advert seeking to stop people from using a handheld mobile phone while driving

Final Major Project Advert seeking to stop people from using a handheld mobile phone while driving. Advert idea. Purpose To stop people from breaking the law. Giving a message to road users. To raise more awareness that using a mobile phone while driving because it is illegal.

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Final Major Project Advert seeking to stop people from using a handheld mobile phone while driving

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  1. Final Major ProjectAdvert seeking to stop people from using a handheld mobile phone while driving

  2. Advert idea Purpose • To stop people from breaking the law. • Giving a message to road users. • To raise more awareness that using a mobile phone while driving because it is illegal. Why is it illegal? • People are more likely to have an accident on the road and kill themselves and other people.

  3. Target audience • People of both genders aged 17+ Why? • 17 is the legal age for people to drive

  4. Is there enough awareness? Currently… • There is awareness but people still do it. • Many road users are putting lives at risk.

  5. Screening context • Young Driver’s Learning course http://flypie.com/alanhamer/yourroad.htm • Think.direct.gov.ukhttp://Think.direct.gov.uk/mobile-phones.html • Cinema – Pearl and Dean http://pearlanddean.com/ • YouTube http://www.youtube.com/ • Television

  6. What would the campaign achieve? • Increase the awareness • Making it clear that life matters more than a single phone call or text message • Save a life

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