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Grass root innovations in Rural Areas

Grass root innovations in Rural Areas. PRESENTED BY: LOHIT AHUJA NITESH AGARWAL SUBODH BHANDARI. Business Model for Innovators. Financial and social return both equally important for successful ventures in rural areas DEF cluster model is a structured way of planning for new ventures.

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Grass root innovations in Rural Areas

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  1. Grass root innovations in Rural Areas PRESENTED BY: LOHIT AHUJA NITESH AGARWAL SUBODH BHANDARI

  2. Business Model for Innovators • Financial and social return both equally important for successful ventures in rural areas • DEF cluster model is a structured way of planning for new ventures DEF Cluster Model

  3. Government can help reduce rural unemployment • Incentives for Job portals targeted at rural population • Collaboration by partnering with them in schemes like NREGA • Selection of candidates for openings through their job portals • Added incentive for people to enroll on their sites

  4. Possible Policy Changes • Mandatory stint in rural areas for completion of degrees • Solve the problem of insufficient volunteers • New creative ideas from bright minds • Advantage of low cost which can be borne easily by the government

  5. Government support is the catapult for Grass Root innovation www.Mitticool.in - Innovative and cheap clay products • Poor villager in Gujarat, worked at a tile manufacturing company • Provide all luxuries to villagers who can’t afford electric items • Has made non-stick Tawa, water cooler and filter, pressure cooker and a refrigerator from clay or mud • Has been promoted by National and State Rural Development Boards and now his products are used throughout the country and abroad Refrigerator Non Stick Tawa Pressure Cooker Cooler & Purifier

  6. An organized and dedicated Government initiative • A incubation center for grass root level innovations • Each district to have one center responsible for promoting grass root innovation • These centers to provide all relevant innovative products and services used else where in the country to people of that area • Officials to visit villages and search and encourage other innovations • Responsibility of these centers to recognize the potential of any innovative idea or product and reward the entrepreneur • Arrange financial and technical support to implement ideas in reality

  7. Relevance to MNC’s Extremely important to all consumer industries due to the sheer size of the population • Increased life style and health care would definitely increase demand for products produced by large MNC’s, especially FMCG companies like HUL and P&G • Innovations like Babajob.com contribute directly by providing appropriate employees in the clerk hierarchy of such MNC’s • With better education to villagers, Agri-financing in villages will become more accessible for banks • There are also a realistic risk of unorganized competition for MNC’s from some of such innovations like Mitticool

  8. Thank You!

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