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Why OLCC uses Social Media

Oregon Liquor Control Commission’s Using Social Media to “Sell” Regulation presented by Christie Scott Oregon Liquor Control Commission Government Affairs and Communications NABCA Legal Symposium March 12, 2013. Why OLCC uses Social Media. Reach a larger audience Educate Community building

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Why OLCC uses Social Media

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  1. Oregon Liquor Control Commission’sUsing Social Media to “Sell” Regulationpresented byChristie ScottOregon Liquor Control Commission Government Affairs and CommunicationsNABCA Legal Symposium March 12, 2013

  2. Why OLCC uses Social Media • Reach a larger audience • Educate • Community building • Find out what’s going on in prevention and the alcohol industry

  3. News Sharing on Twitter

  4. Good News … Bad News

  5. Agency Happenings

  6. Safety Tips

  7. Best Practices

  8. Answer Questions

  9. The underage drinking video “Wasted” has more than 5,300 views

  10. Articles

  11. Honoring Achievements

  12. Recognizing Partnerships

  13. Highlighting Local Businesses

  14. Support from Community

  15. Engaging

  16. Interesting

  17. Engagement not Enforcement Watchdog is not man’s best Friend

  18. See Something – Say Something

  19. Be Cautious What You Post

  20. Social Media as Enforcement Tool

  21. Who’s using social media? • Moderation Groups • Licensees • Bartenders/Servers • News Media • (TV, Radio, Newspaper, Bloggers) • Our Employees • Legislators • Parents • Teachers • Artists/Performers • Attorneys • Police

  22. The need to communicate with citizens through social media has become pressing if we are to remain relevant.

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