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Uses of Social Media

Uses of Social Media . Use 1: Promote your own work. See how Purdue makes it easy to share their news. New Twitter use study. Lots of interesting results For example: Vast majority newspapers feeds promoted organizations’ own work and sent users back to their websites. 93 percent.

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Uses of Social Media

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  1. Uses of Social Media

  2. Use 1: Promote your own work See how Purdue makes it easy to share their news

  3. New Twitter use study Lots of interesting results For example: Vast majority newspapers feeds promoted organizations’ own work and sent users back to their websites. 93 percent. But only 2 percent share (retweet, etc.) from other organizations

  4. Use 2:Breaking news

  5. Storify The Connecticut school shootings and the Toronto mayor’s crack cocaine admission

  6. Use 3: Aggregation and curation Like Topsy : A social media search tool (has largest Twitter archive, back to 2007) featuring more than 400 billion pieces content. To make sense of it all, Topsy uses a ranking system that considers how often a piece of content is cited by others. And paid like Geofeedia

  7. Programs like Rebelmouse let you organize and display your social media for readers.

  8. Use 4: Provide live information

  9. Including live tweeting/Facebooking events

  10. Use 5: To keep up with (and then get out) news Reporters have their own list of Twitter/Facebook/Pinterest, etc. feeds they check regularly. They get the breaking news tip to get the story out first.

  11. As a reporting tool

  12. Use 6: Reaction and comments Many people comment first on social media. If you aren’t online, you won’t get it. The more people you follow on Twitter, the more likely you are to come across a lead or a useful contact. Or reaction.

  13. Sites likes Twubs and hashtags.org let you search for specific hashtags.

  14. Search functions help you

  15. Or they comment only on Social Media like the Russian president or

  16. But be careful, the same principles of journalism apply

  17. Use 7: To find sources

  18. Or real people

  19. Or story ideas or tips or crowdsourcing Twitter can be valuable when you need a hand – an idea – or, reactions to an idea.  Twitter is an instant focus group, on-call 24/7.

  20. Purdue Exponent this week

  21. To interview

  22. Use 8: Show a different side/share different information Reporters tended to share more of themselves in tweets. On average, reporters included personal anecdotes in 39% of the week's tweets. As with other findings, there was a wide range when it came to how casual those reporters were in their Twitter persona.

  23. But again, check before you use

  24. Use 8: Reach out to sources/reporters • prnewswire: Social Media has provided the ultimate method of listening to clients, colleagues, journalists, bloggers…the list goes on. • Intheblack: I reached out to a reporter/blogger last week on Twitter - led to a great interview and more importantly a great relationship.

  25. Interactivity with readers

  26. Social engagement

  27. AP Style chat is one of my faves

  28. Interactivity with fans Monopoly’s new social media poll

  29. Use 9: Getting message out The new activism

  30. Check out how the Newark, N.J., mayor is using social media

  31. Finally, some say it is helping your writing “Having an audience, particularly a vocal one, helps. Knowing your tweet, Facebook post or Instagram caption is potentially going to reach thousands of people can be a good incentive to proofread your social media posts. The fact that tweets can spread so quickly (even if you’ve deleted them) is another good reason to proofread them.” Source

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