What are Beacons and How do they Work?

1. WHAT ARE BEACONS AND HOW DO THEY WORK? Eddystone iBeacons iBeacons are small, unobtrusive battery operated BLE (Bluetooth Low Energy) sensor devices developed by Apple that identify and communicate and nearby mobile smartphones and tablets compatible with Android and iOS. Enddystone is Google’s open source, cross-platform (Android and iOS compatible) Bluetooth LE Beacon Technology that works the same as iBeacons but hs added data payload functionality Section Title To Live Here, Please What is Bluetooth Low Energy (BLE)? BLE is wireless personal area network technology and part of the Bluetooth 4.0 specification. The main driver in BLE is the low energy consumption that allows some beacons to transmit a signal for over two years on one battery. How do Beacons intrect with mobile devices? Beacons work like a lighthouse constantly transmitting a signal in search of mobile devices to commiunicate with and once discovered an action is triggered such as a push alert to the users screen. Whenever a person enters or exits a Beacon’s region, the Beacon is aware and can monitor, track and send messages, offers, web links and pictures. Enabling retailers to reach their customers with the right message at the right time. How Do They Work? Beacons can be positioned both indoor or outdoors. They broadcast a continuous Bluetooth signal at regular intervals in order to locate nearby mobile devices and communicate with them. They provide indoor and outdoor analytics, tracking and delivery of messages, offers and promotions. Beacons constantly monitor a given region with in an accuracy of one meter to a hundred meters(optimal range is 50 meters or 165) feet. They determine the location of a person to deliver notifications, messages, news, important information, events and offers based on their proximity to your business, products, entry or exit points. Enabling you to be relevant and present for your customers at right at the moment of the buying decision. Intelligent Insights with Beacon Analytics Beacons can provide useful insights into your customers patterns and behaviors enabling you to provide relevant information to deliver pertinent target customers more effectively and successfully. Rich & intelligent analytics allow you to track and analyse walk-in customers, increase online interest to offline sales, follow POS performance and frequency of loyalty visits. 10 Ways to Use Beacons Effectively There are a number of users for Beacons so lets just focus on a few of the more popular example users : 1. 2. Use for automatic check-ins at shops, events, restaurants, etc. Provide electronic coupons for discounts on food, drink & products at specific location and time. Set up scavenger hunts with badges or prizes on completion. Trigger notifications on special merchandise and notify in range users of specific events. Deliver educational/informative content at specific points to provide information on product displays & museum pieces. Use it to better understand the flow of customers & optimize traffic. Greet your customers at arrival with a welcome message, time sensitive discount, offer or voucher. Inform customers of special promotions or reinforce your message or brand by re-targeting with a thank you message, or loyalty offer on departure. Combine Beacons and QR codes for paperless loyalty tracking program and access a history of purchases made from electronic vouchers through QR codes. 10. Track frequent or loyal customers to help make long-lasting connections engaging customers through proximity, context, timing and audience insights. 3. 4. 5. 6. 7. 8. 9. Develop Your Own iBeacons Mobile App for you Store Mobile : +917096499910 | Email : sales@innvonix.com Website : www.innvonix.com