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Women In Automotive Design

Women In Automotive Design. Group: Quick Lime. James Hunter Paul Jessen Anthony Makkar Narek Ohanyan Taylor Mesko Merari Zarceno. What is Ergonomics, Quality, and Safety?. Ergonomics. Human factors

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Women In Automotive Design

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  1. Women In Automotive Design Group: Quick Lime • James Hunter • Paul Jessen • Anthony Makkar • Narek Ohanyan • Taylor Mesko • Merari Zarceno

  2. What is Ergonomics, Quality, and Safety? • Ergonomics • Human factors • Study of: designing equipment and devices that fit the human body, its movements, and its cognitive abilities • Optimize human well-being and overall system performance Anthony Makkar

  3. What is Ergonomics, Quality, and Safety? • Quality and Safety • Quality: ensuring highest standards are met • Safety: keeping human security as highest priority • Reliability: how consistent is my product? • Manufacturing • Testing • Production Anthony Makkar

  4. Steps involved in Car Production… • Sketch (Drawing) • Clay Model • Concept • Consideration of different Materials (Ford Team) • Testing • Production James Hunter

  5. Historical Background on Women in Automotive Design • Harley Earl • First one to higher women designers (1950) • Damsels In Design • First Team of women designers for GM • Last about 10 years due to Harley’ retirement James Hunter

  6. Team FORD • Consist of 5 women: • Debbi Mielewski (Technical Leader) • Angel Harris (Plastic Research Engineer) • Ellen Lee (Tech Expert Plastic Researcher) • Cynthia Flanigan (Materials Engineer) • Patti Tibbenham(Building Researcher) • Goal: For cars to longer use anything that can be labeled as toxic and to eliminate petrolum based plastics. • Fords use of soy-based foam reduced • 3 million pounds of petroleum oil • 11 million pounds of carbon dioxide • And is 24% more renewable than petroleum First to use soy-based foam to plump car seats. • 9 ford models and 2 million vehicles use soy-based foam seats. Merari Zarceno

  7. The Volvo Team • Volvo creates all women design team to design a concept car from the women perspective (2002) • Reason for creation: Industry studies show women purchase 54% of vehicles and influence 80% of all sales of Volvo. • Design team included 5 female managers and 20 interior and exterior designers. • Important features included: • Relocation of windshield wipers fluid to side of car • Parallel park assist • 50,000 kilometer before oil change • Automatic door opening Taylor Mesko

  8. Volvo team (continued) • Ergonomics considerations • Upon entering car, persons body scanned • Seat, steering wheel, pedals, head restraint, and seat belt are adjusted based on person’s build. • Creates optimum line of sight for the user. BMW Team • Ergonomics considerations • Two women designed interior and exterior of 2010 BMW Z4. • Goal of project was to make design in which nobody could differentiate whether a male of a female designed it. Taylor Mesko

  9. Struggles … • Male dominated field • Common conception that women don’t know about cars. • Since 1900s, the automotive field was seen as potential tool to help women get away from their traditional roles. • Women became more visible in the automotive field in the 1930s Union Struggles. • 1909 22 year old Mrs. Alice H. Ramsey boarded a 30 HP Maxwell and began a 3,800 mile trip. • 1922 Henry Ford opened his car factory and hired women for welding work. • In 1942 Helen Rotherwas the first women to work as an automotive designer for General Motors in Detroit in 1943. Narek Ohanyan

  10. Struggles Continued… • Modern automotive field involves more women because most services are not provided the old way. • Equal Employment filed a lawsuit against Arapahoe Motors Inc. • Five women were subjected to sex discrimination and a sexually hostile work environment while employed by the car dealership. • Factors encourage women to stay in the field or newcomers to join the field • Raises and Promotions • Strict Human Resources Department • Encouragement by other women Narek Ohanyan

  11. Summary: Women in Automotive Design Perceptions on Women in the field: • Valuable Marketing input • Perhaps not as valued for expertise • Ford’s All-Women Design Team http://www.youtube.com/watch?v=e3AzpI50tZY (40 sec till 1:30) • Still skewed gender ratios • No real push to involve women • In spite of these perceptions women are prolific in the field Paul Jessen

  12. Summary: Women in Automotive Design Women and All-women Teams (Potential Role Models) • DorothéePullinger (Galloway) • “Damsels in Design” (GM) • YCC Team (Volvo) • Ford Materials Team • NadyaArnaout/JulianeBlasi (BMW Z4) Paul Jessen

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