10 Influential Leaders Driving Change in Auto-Tech, 2024

The way of business solutions 10 Influential 10 Influential Leaders Driving Leaders Driving Change in Change in Auto-Tech, Auto-Tech, 2024 2024 VOL 07 I ISSUE 07 I 2024

The cars we drive say a lot about us #insightssuccessmagzine

Prominent Leaders Reshaping Auto-Tech he auto-tech is being reshaped by influential leaders vehicles and infrastructure. They are advocating for cleaner who are driving significant change in the industry. energy sources and supporting initiatives that aim to reduce T These leaders are at the forefront of innovation, the carbon footprint of the automotive industry. pushing boundaries with their visionary approaches and transformative strategies. Through their guidance, auto-tech In autonomous vehicles, influential leaders are navigating is experiencing advancements in autonomous driving, regulatory landscapes and societal acceptance, paving the electric vehicle technologies, and sustainable practices. way for safer and more efficient transportation solutions. Their strategic decisions are shaping the future of mobility, Leaders in auto-tech are not only focused on technological influencing everything from urban planning to logistics and advancements but also on reshaping business models to beyond. meet the evolving demands of consumers and regulatory requirements. They are fostering collaboration between As auto-tech continues to evolve, the influence of these traditional automotive companies and tech giants, leaders will be pivotal in driving industry-wide accelerating the integration of AI, machine learning, and transformations and shaping a future where vehicles are not augmented reality into vehicle design, manufacturing, and just means of transportation but also platforms for maintenance. innovation and sustainable development. These influential figures are championing sustainability initiatives promoting the development of eco-friendly - Preston Bannister Ed?or’s Note

C O V E R S T O R Y 08 Arthur Wagner Pioneering Tire Recycling Solutions C X O Leadership in a Digitalized World 20 - By Akinlawon Fayokun A r t i c l e s 16 All Tech Integration of Machine 22 Learning in the Automobile Manufacturing From Blueprints to Reality Adoption of Augmented Reality in Automotive Design and C O N T E N T S Maintenance

Featuring Company Brief Akinlawon Fayokun Akinlawon is an experienced enterprise and dedicated IT and Information Technology House of Heroz Cybersecurity Professional with a strong passion for securing Instructor; Editor-in-Chief www.houseofheroz.com critical IT infrastructures. Cyber Security and Cloud Merry D'Souza Computing Alejandro is Director of Autonomous Drive at ZEEKR Managing Editor Executive Editor Assistant Editors Alejandro Morate Technology Europe, one of the leading mobility innovation ZEEKR Technology Europe Preston Bannister Jenny Fernandes Lusy Jameson Director - Autonomous centers worldwide. www.zeekrtech.eu Drive Art & Design Director Associate Designer Visualizer Arthur is a Director at REGOM, an organization that develops Arthur Wagner REGOM David King Rosy Scott Angela Ruskin solutions for sorting used tyres, in particular the MTP-TRI, its Director www.regommachinery.com first semi-automatic industrial sorting machine. Senior Sales Managers Business Development Manager At the helm of Mobility Transformation with MHP – A Porsche MHP – A Porsche Augustin Friedel Company, Augustin's strategic acumen has been crucial in Brain Moody, Jack McDowell Lucas Brown Company Senior Manager steering the automotive industry towards a future shaped by Mobility Transformation www.mhp.com shared mobility services. Marketing Manager Sales Executives James M. Max Floyd Bernd is a senior sales professional with over 30 years of Bernd Niedermeier Tuxera experience selling and managing complex software and Head of Automotive www.tuxera.com hardware solutions, creating creative business models, etc. Business Development Technical Head Business Development Executives Jacob Smile Simon, Tom As a Head of AI and Big Data of Porsche Engineering Services Joachim Schaper Porsche Engineering GmbH, Joachim is working on AI and Big Data, to deliver Head of AI and Services GmbH Technical Specialist Digital Marketing Manager innovative solutions into the current engineering efforts in www.porscheengineering.com Big Data Dominique T. Irvin Wilson Porsche. Juergen Dickmann Research Analyst SME-SMO Executive In his role as Head of Radar and Radar-Perception, Juergen is Head of Radar and Mercedes-Benz AG responsible for the 6th generation at Mercedes-Benz AG and Frank Adams Steve Rodrigues www.mercedes-benz.com Radar-Perception future radar solutions towards autonomous driving. Mercedes-Benz AG Martin Stock Database Management Martin is Senior Expert Functional Safety, SOTIF, & Safety for Technology Consultant Circulation Manager Senior Expert Automated at SGS-TÜV, an organization that offers SGS-TÜV Stella Andrew David Stokes Robert Brown Functional Safety, comprehensive services for the industrial sectors including www.sgs-tuev-saar.com SOTIF & Safety for automotive, automation, software, and forestry. Automated sales@insightssuccess.com July, 2024 Ofer is a Founder, CTO, and Executive Chairman of BrightWay Ofer David Vision, which introduces the world's first automotive gated BrightWay Vision Founder, CTO & camera for ultimate vehicle vision in any dark condition, www.brightwayvision.com Executive Chairman including night, rain, fog, snow, and glare. Follow us on : www.facebook.com/insightssuccess/ www.twitter.com/insightssuccess Tamir is an Automotive and Aerospace designer at AIR, an We are also available on : Tamir Mizrahi organization combining a sleek, modern design with AIR Copyright © 2024 Insights Success, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any Automotive & cutting-edge flight control software that upholding the www.airev.aero form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success. Aerospace Designer highest FAA-approved safety standards. Reprint rights remain solely with Insights Success.

COVER STORY Arthur Wagner Pioneering Tire Recycling Solutions Arthur Wagner Director REGOM Through our machine, we are revolutionizing and optimizing processes.

10 Influential Leaders Driving Change in Auto-Tech, 2024 riving Industry Change Through Innovation! Advancing Solutions Globally D At REGOM, Arthur spearheads the company’s development initiatives and the structuring of innovative solutions The tire recycling industry stands on the brink of tailored to meet market demands. The team at REGOM is transformation, evolving from traditional methods to dedicated to either developing new solutions or adapting embrace innovative solutions for a sustainable future. In existing ones to address customer requirements precisely. this dynamic landscape, there is a growing need for Emphasizing extensive Research and Development (R&D), advanced technologies and strategic approaches to optimize the company maintains a competitive edge by offering recycling processes and minimize environmental impact. solutions finely tuned to the practicalities of tire recycling. Currently, particular attention is given to advancing the Leading this charge is Arthur Wagner, the Director with a recognition of severely damaged tires. Additionally, deep-rooted commitment to driving change and REGOM is actively expanding into new geographical revolutionizing tire recycling practices. With a keen eye for markets. This expansion includes the establishment of an innovation and a wealth of experience, this executive has office in Boston in September, aimed at supporting the positioned themselves as a catalyst for progress in the company’s inaugural machines in the US and venturing into industry. Asian markets, particularly Japan. As a burgeoning entity, REGOM places significant emphasis on fostering close At the forefront of this transformation is REGOM, a relationships with customers to cultivate enduring pioneering company dedicated to advancing tire recycling partnerships. solutions globally. Through a relentless pursuit of excellence and a focus on customer-centric approaches, Enhancing Efficiency REGOM is redefining industry standards and setting new MTP-TRI stands as the pioneering machine capable of benchmarks for efficiency and sustainability. identifying and sorting used tires (Passenger Car and Truck Let’s delve deeper to learn more: Tires) based on user-defined identification criteria. Sorting parameters encompass the tire’s brand, model, dimensions, Transforming Tire Recycling load and speed indexes, production date, and tread wear. Operating at a rate of one tire every three seconds, equating Arthur serves as the CEO of the company, which he co- to approximately +/- 1,000 tires per hour, the machine is founded four years ago alongside his partner, Jean-François engineered to thrive in demanding recycling environments Cassier, the President of TC Group, a transport company characterized by humidity, dirt, and speed challenges. What and collector and sorter of used tires for the French distinguishes the machine is its adaptability to various ecoorganism Aliapur. With a background in Finance and recycling processes such as granulation, pyrolysis, sorting, mechanical, software, AI, and PLC solutions. Business Administration, Arthur graduated nearly ten years devulcanization, reuse, and retreading. Users benefit from Internally, REGOM has developed a robust infrastructure to ago, and after gaining entrepreneurial experience in the streamlined tire sorting, data creation, and management swiftly adapt to each client’s specific needs and market food industry, he embarked on the REGOM project in 2020. capabilities, as well as alleviated workload, sorting list dynamics. From collection to valorization, the company has Initially conceived as a project within TC Group, which had integration, and simplified operator training. Through the engineered a complete process encompassing sorting aimed been involved in collecting and sorting 40,000 tons of used machine, they are revolutionizing and optimizing processes Fostering positive at enhancing overall quality for operators and tire sorting tires a year for two decades, REGOM aimed to streamline to elevate the efficiency of their clients’ operations. outcomes. Beyond AI-based industrial machine production, outcomes requires the working conditions for sorting operators and improve REGOM offers comprehensive engineering services for sorting quality. Four years later, the company successfully Innovative Solutions for Tire Recycling sorting lines and collaborates with clients on process trust and markets sorting machines worldwide. enhancements, human resources considerations, and return REGOM has been dedicated to developing AI solutions on investment analyses. commitment to the In addition to his role as REGOM’s CEO, Arthur also tailored to address genuine industrial demands, particularly oversees the tire recycling activities within TC Group (TC within the niche market of used tire recycling. Despite the Ensuring Quality and Sustainability common good. Environnement), encompassing the collection and sorting industry’s limited volume, it boasts a significant number of of End-of-Life Tires (ELTs) as well as the sale of reusable stakeholders. REGOM’s approach has been to channel its In order to promote and disseminate their innovations, tires. efforts into meeting the unique requirements of these REGOM collaborates extensively with regulatory bodies. diverse stakeholders through a comprehensive range of One notable example is their partnership with the French

normative association AFNOR, where they have initiatives and understands the collective needs and contributed to the development of a control norm focused expectations. Encouraging an environment of open ideation, on determining quality criteria for the classification of all team members are invited to contribute ideas without reused tires for light vehicles. Building upon this norm, constraints, and project ideas undergo monthly reviews to REGOM has collaborated with the RCube Federation to determine their feasibility. introduce the RECQ label, which is aimed at assuring final customers regarding the quality and safety of reusable tires. Maximizing ROI at REGOM Additionally, REGOM actively participates in various projects such as “BlackCyle” and “Cirpass,” which aim to To remain abreast of industry developments, REGOM showcase the advantages of identifying and sorting tires for actively engages in pertinent trade shows and conferences material recovery based on their chemical contents. like ETRA, EURRIC, Tire Technology, Tire Cologne, IFAT, Moreover, REGOM’s machine assists sorters and graders GTRC, and CES, among others. However, the primary by indicating potential valorization destinations while source of information remains their customers, who prioritizing ergonomic considerations to minimize physical strain on operators. Innovative Collaboration At REGOM, fostering innovation is a fundamental Arthur is actively principle, driving the continual development of novel solutions. Each member of the REGOM team is actively focused on engaged at the TC Environment production site when not traveling abroad, immersing themselves in the group’s nurturing and production activities to devise practical solutions. Rigorous developing the testing of every new application occurs on their production sites to validate their industrial viability. Weekly meetings teams. convene all departments, including R&D, AI, software, marketing, and commerce, for thorough two-hour discussions on various topics. This collaborative approach ensures that everyone remains informed about ongoing

articulate demands based on market requirements and daily hurdles. Upon identifying a new avenue for development, REGOM meticulously evaluates the benefits and potential return on investment (ROI) of automation compared to existing processes. This ensures that innovations effectively Fostering positive outcomes address market needs while offering a realistic ROI. requires trust and commitment Driving Change to the common good. Arthur finds motivation in the tire recycling industry’s transition from an aging sector to one embracing Industry 4.0 principles. He sees REGOM’s potential to contribute to this transformative shift, particularly in advancing from energy-based to chemistry-based recycling methods. The prospect of developing more efficient valorization processes and reducing reliance on raw materials for a more sustainable future fuels his excitement and motivation. Strategic Decision-Making In making critical decisions, Arthur values diverse perspectives from both internal teams and external individuals. He typically opts for swift decision-making, prioritizing adaptability over missed opportunities. Arthur often turns to his wife as his most trusted advisor, drawing on her support and enduring partnership spanning over a decade. When tackling challenges, Arthur and his team employ a systematic approach, breaking down problems into manageable components to streamline and propose effective solutions. For REGOM as a collective, the overarching objective is to Embracing Cooperation for Global Impact consistently provide tailored solutions to users, facilitating their attainment of operational objectives, particularly in the Arthur believes that fostering positive outcomes requires realm of tire recycling. To realize this ambition, Arthur is trust in one’s actions and a commitment to the common actively focused on nurturing and developing the teams good. He emphasizes that individual efforts alone may not within REGOM to effectively meet the escalating demands achieve a significant global impact; instead, cooperation of the industry. should be embraced as the prevailing business model of the century. Striving for Tailored Solutions and Team Growth Arthur aims to maintain his current trajectory of personal growth and development. His frequent travels afford him the opportunity to forge connections with individuals from diverse cultural backgrounds, prioritizing the cultivation of human relationships alongside business endeavors. Through these interactions, Arthur gains insights into various processes, enabling him to offer assistance in their enhancement while also embracing the chance to immerse himself in different countries, customs, and cultures.

All Tech Integration of Machine Learning in the Automobile Manufacturing n recent years, the integration of machine learning (ML) technologies in automobile manufacturing has I ushered in a new era of efficiency, innovation, and safety across the industry. As automotive manufacturers strive to stay competitive in a progressing market, they are increasingly turning to AI and ML to streamline processes, enhance product quality, and meet the growing demands of consumers worldwide. Enhancing Manufacturing Processes with Machine Learning One of the primary areas where machine learning has made a significant impact is in optimizing manufacturing processes. Traditionally, automotive assembly lines have been complex, requiring meticulous planning and coordination to ensure seamless production. However, with the introduction of ML algorithms, manufacturers can now analyze vast amounts of data in real-time to identify inefficiencies, predict maintenance needs, and optimize workflows. July 2024 | 16 | www.insightssuccess.com July 2024 | 17 | www.insightssuccess.com

A CAR FOR For example, ML algorithms can analyze data from sensors potential hazards, assist with parking, and even enable installed throughout the production line to detect anomalies semi-autonomous driving capabilities, making roads safer or potential failures before they occur. This proactive for everyone. approach not only reduces downtime but also minimizes the EVERY PURSE likelihood of costly equipment failures, ultimately Moreover, the development of autonomous vehicles improving overall productivity and reducing manufacturing represents the pinnacle of machine learning integration in costs. the automotive industry. Self-driving cars rely on ML models to navigate complex environments, make real-time Quality Control and Defect Detection decisions, and adapt to changing road conditions. While AND fully autonomous vehicles are still in development, ongoing Quality control is another critical area where machine advancements in machine learning continue to bring this learning has revolutionized automobile manufacturing. futuristic vision closer to reality. Ensuring the highest standards of quality is essential to PURPOSE maintaining customer satisfaction and brand reputation. Challenges and Future Directions ML-powered systems can inspect parts and components with unprecedented accuracy, detecting even the smallest Despite its transformative potential, integrating machine defects that might go unnoticed by human inspectors. learning into automobile manufacturing comes with its own set of challenges. One major hurdle is the need for massive Machine learning models can be trained on vast datasets of amounts of high-quality data to train accurate ML models. images and sensor data to recognize patterns associated Ensuring data privacy and security is also crucial, with defects or irregularities. This capability allows especially as vehicles become increasingly connected and manufacturers to implement more rigorous quality control autonomous. measures, leading to fewer defects, fewer recalls, and, ultimately, higher customer satisfaction. Predictive Maintenance and Asset Management Predictive maintenance is an area where machine learning has had a profound impact on the automotive industry. By analyzing data from sensors embedded in vehicles and manufacturing equipment, ML algorithms can predict when maintenance is likely to be needed before components fail. This predictive capability not only reduces downtime but also extends the lifespan of machinery and equipment, optimizing resource allocation and reducing operational costs. Furthermore, ML-driven asset management systems help manufacturers track the usage and performance of their equipment in real time. This data-driven approach enables proactive decision-making regarding maintenance schedules, replacement cycles, and upgrades, ensuring that assets are utilized efficiently and cost-effectively. Improving Driver Safety and Autonomous Vehicles Beyond the factory floor, machine learning is also driving innovation in vehicle design and functionality. Advanced driver assistance systems (ADAS) rely heavily on ML algorithms to interpret data from cameras, radar, and other sensors to enhance driver safety. These systems can detect #insightssuccessmagzine July 2024 | 18 | www.insightssuccess.com

CXO Leadership in a Digitalized World - By Akinlawon Fayokun n the era of rapid technological advancement and Remote Leadership digital transformation, leadership plays a pivotal role I in shaping the success of organizations. The shift The rise of remote work has become a hallmark of the toward a digitalized world has brought forth new challenges digital era. Leaders need to master the art of remote and opportunities, necessitating leaders to adapt and evolve. leadership, fostering effective communication, collaboration, and team cohesion in virtual environments. Utilizing Here are key aspects of leadership in this digital landscape: digital tools for remote collaboration becomes essential for success. Technological Literacy Cybersecurity Awareness Leaders in a digitalized world must possess a solid understanding of emerging technologies. Whether it's With increased reliance on digital platforms comes the need artificial intelligence, data analytics, or blockchain, a for heightened cybersecurity measures. Leaders must technologically literate leader can harness the power of prioritize cybersecurity awareness to safeguard sensitive these tools to drive innovation, streamline processes, and information and maintain the trust of clients, customers, and gain a competitive edge. employees. Adaptability and Change Management Digital Inclusivity The digital landscape is dynamic and marked by constant Inclusive leadership extends to the digital realm. Leaders change. Effective leaders embrace adaptability and instill a should ensure that digital initiatives and technologies are culture of change resilience within their teams. Navigating accessible to all members of their organization, promoting digital disruptions requires leaders who can swiftly adjust diversity and avoiding the creation of digital divides within strategies, seize opportunities, and guide their teams the workforce. through transformational shifts. Continuous Learning and Skill Development Data-Driven Decision-Making Leadership in a digitalized world demands a commitment to In a digitalized world, data is a valuable asset. Leaders who continuous learning. Leaders need to stay abreast of leverage data analytics for informed decision-making gain a technological advancements, industry trends, and leadership strategic advantage. By understanding and interpreting data, best practices. By fostering a culture of continuous skill leaders can make proactive decisions, identify trends, and development, leaders empower their teams to thrive in the optimize organizational performance. digital landscape. July 2024 | 20 | www.insightssuccess.com July 2024 | 21 | www.insightssuccess.com

From Blueprints to Reality Adoption of Augmented Reality inAutomotive Design and Maintenance n automotive technology, augmented reality (AR) has emerged as a transformative tool in both the design and maintenance phases. From I conceptualizing new vehicle models to enhancing repair and maintenance tasks, AR is revolutionizing the automotive industry by bridging the gap between virtual simulations and real-world applications. Augmented Reality in Automotive Design In the realm of automotive design, AR has redefined traditional workflows by offering designers and engineers a more immersive and collaborative platform. Unlike virtual reality (VR), which creates entirely simulated environments, AR overlays digital information onto the physical world, providing a seamless integration of virtual elements with real-world contexts. Enhancing Design Visualization and Prototyping AR allows designers to visualize and interact with 3D models of vehicles in real-world settings. This capability enables stakeholders to gain a more accurate sense of scale, proportion, and aesthetic details early in the design process. By overlaying digital prototypes onto physical spaces, designers can assess how different design elements fit within the environment, facilitating better-informed decisions and reducing the need for costly physical prototypes. Moreover, AR enhances collaboration among multidisciplinary teams by enabling real-time annotations, virtual meetings, and shared experiences across different locations. Designers, engineers, and stakeholders can collectively review and refine designs, speeding up the iteration process and fostering innovation. Customization and Personalization AR also plays a pivotal role in vehicle customization and personalization. Customers can use AR-enabled applications to visualize various color options, interior configurations, and optional features overlaid onto a real vehicle or in their preferred environment. This interactive experience empowers customers to make informed decisions and enhances their engagement with the purchasing process, leading to higher satisfaction and reduced returns. July 2024 | 22 | www.insightssuccess.com July 2024 | 23 | www.insightssuccess.com

#insightssuccessmagzine Furthermore, automotive manufacturers can leverage AR to Cost and Infrastructure: Implementing AR technologies showcase new models and features in virtual showrooms or requires significant upfront investment in hardware, during promotional events. By offering immersive software, and infrastructure upgrades. Automotive experiences, AR helps attract potential buyers and manufacturers and service providers must weigh these costs differentiate brands in a competitive market. against potential benefits and ROI. Augmented Reality in Automotive Maintenance Integration with Existing Systems: Integrating AR solutions with existing IT infrastructure and software platforms can Beyond design, AR is revolutionizing automotive be complex and time-consuming. Seamless interoperability maintenance and repair processes by providing technicians is essential to maximize the efficiency and effectiveness of with advanced tools and capabilities to streamline AR applications. operations and improve efficiency. Data Security and Privacy: AR-enabled devices collect and Enhanced Diagnostic Capabilities transmit sensitive data during design and maintenance operations. Ensuring robust cybersecurity measures and AR-equipped smart glasses or tablets allow technicians to compliance with data privacy regulations are paramount to overlay diagnostic information, repair instructions, and safeguarding customer information and intellectual schematics directly onto the vehicle or component they are property. servicing. This hands-free approach enables technicians to access critical data without disrupting workflow, leading to Future Directions and Innovations faster diagnostics and more accurate repairs. Looking ahead, the future of augmented reality in For example, AR can highlight specific components that automotive design and maintenance appears promising: require attention, provide step-by-step repair instructions, and even connect technicians with remote experts for real- Advancements in AR Hardware: Continued advancements time guidance. This augmented support reduces the in AR glasses, headsets, and wearable devices will enhance likelihood of errors, minimizes downtime, and enhances comfort, functionality, and durability for automotive overall service quality. professionals. Training and Skill Development AI Integration: Combining AR with artificial intelligence (AI) algorithms will enable predictive maintenance AR also serves as a valuable training tool for new capabilities, real-time performance monitoring, and technicians and ongoing skill development for experienced autonomous diagnostics. professionals. By simulating complex repair scenarios in a controlled virtual environment, AR helps technicians Expanded Applications: AR is poised to expand beyond familiarize themselves with equipment, procedures, and design and maintenance into areas such as manufacturing, safety protocols before performing tasks on actual vehicles. customer service, and driver assistance systems, further enhancing operational efficiencies and user experiences. Moreover, AR-based training modules can be updated in real time to reflect the latest technologies and best practices, In conclusion, augmented reality represents a paradigm ensuring that technicians remain proficient and adaptable in shift in how automotive manufacturers and service an industry characterized by rapid technological providers approach design, maintenance, and customer advancements. engagement. By leveraging AR technologies, stakeholders can streamline workflows, improve decision-making Challenges and Considerations processes, and deliver innovative solutions that meet the evolving demands of the automotive industry. As AR Despite its transformative potential, the widespread continues to evolve, its transformative impact will Every car was once just a adoption of AR in automotive design and maintenance faces undoubtedly shape the future of automotive design and several challenges: maintenance, turning virtual blueprints into tangible realities on the road. dream in somebody's head July 2024 | 24 | www.insightssuccess.com

10 Influential Leaders Driving Change in Auto-Tech, 2024

10 Influential Leaders Driving Change in Auto-Tech, 2024

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