The Most Influential General Managers in the Middle East 2024

3. Leadership is not about titles, positions, or owcharts. It is about one life inuencing another. J O H N C . M A X W E L L www.insightssucccess.com

4. Creds Editor in chief Merry D'Souza Managing Editor Preston Bannister Executive Editor Eva Miller Visualizer Michael Warner Art & Design Head Donna Claus Co-designer Yasmin Nasser Business Development Manager Sherin Rodricks Marketing Manager Jenny Jordan Business Development Executive Reem Almasoud, Sheldon Miller Digital Marketing Manager Isabel Barnes Technical Head Phil Simon Research Analyst Helena Smith Circulation Manager Finn Wilson sales@insightssuccess.com January, 2024 Corporate Ofce Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-859-2600 Email: info@insightssuccess.com For Subscription: www.insightssuccess.com www.twitter.com/insightssuccess Follow us on : www.facebook.com/insightssuccess/ We are also available on : RNI No.: MAHENG/2018/75953 Copyright © 2024 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success. Reprint rights remain solely with Insights Success.

5. Company Featuring Descrip?on Amir leads FT Arabia, dedicated to providing comprehensive Amir Mahmood Flowtronix Arabia Ltd services for engineering, supply, installa?on, tes?ng, General Manager ?arabia.com commissioning and maintenance services to the industry. HongQi UAE Fathy Allam is the General Manager leading Hongqi, a Fathy Allam (ALTAWKILAT) pres?gious Chinese luxury automo?ve brand making waves in General Manager hongqi-uae.com the United Arab Emirates (UAE). altawkilat.com Fayez Al Sharef is the General Manager of Sadara Chemical Sadara Chemical Fayez Alsharef Company. Al Sharef has extensive experience in the oil and Company General Manager gas and petrochemical industries. Firas is an experienced professional in hospitality services and Firas Alami Al Khoory Hotels Hotel opera?ons, with a posi?ve reputa?on for adaptability, General Manager alkhoory-skgn.com priori?zing mul?-tasking and proac?ve self -leadership. Ibrahim is a Seasoned Country Manager with over 30 years of Ibrahim Kamal Alghanim Travel experience in building and leading teams. A keen analyst, General Manager alghanim.com highly skilled in market / sales forecas?ng, quick to iden?fy & formulate strategies to exploit business opportuni?es. Mark is an interna?onal General Manager with extensive experience in the hospitality industry for over 20 years in Mark Lee Media One Hotel restaurant/bar/nightclub and hotel sectors, and have General Manager mediaonehotel.com managed successful businesses Mohammed is the leader of Exeed Industries, a leading Eng. Mohammed Al Ameer diversified manufacturing conglomerate, with a strong Exeed Industries General Manager por?olio of business units dedicated to providing quality exeed.ae products and services. Rabih is a Hospitality expert with over 30 years of experiences Sofitel Abu Dhabi Rabih ZEIN in interna?onal Luxury brand with Strong S&M Corniche General Manager background/Openings and opera?ons. sofitel.com As the General Manager of Crowne Plaza Dubai Marina, Crowne Plaza® Tamara Salha Tamara oversees the daily opera?ons of this pres?gious hotel, Dubai Marina General Manager which is described as the Crowne Plaza brand’s flagship ihg.com property in the area. Turgay's leadership style revolves around collabora?on, aiming Turgay Erdogan to surpass previous performance levels each year.As the Rixos Premium Dubai General Manager General Manager, he focuses on collabora?on, rixos.com professionalism, and self-improvement

7. n the dynamic landscape of the Middle East, the role of general managers remains paramount in I shaping industries and driving progress. As we reflect on the year 2024, it becomes evident that certain individuals have stood out for their exceptional leadership and influence. Across various sectors, including energy, technology, finance, and healthcare, through the latest edition of The Most Influential General Managers in the Middle East 2024, these general managers have demonstrated exemplary qualities that have left a lasting impact. Their strategic vision, ProminentLeadersintheMiddleEast innovative thinking, and commitment to positive change have not only propelled their respective organizations forward but have also contributed to the broader advancement of the region. In the energy sector, notable achievements have been made in promoting sustainability and transitioning towards cleaner sources of energy. Meanwhile, in the realm of technology, advancements in artificial intelligence and digital transformation have reshaped industries and spurred innovation. The finance sector has witnessed notable strides towards inclusive financial services and ethical banking practices, fostering economic empowerment and stability. Additionally, improvements in healthcare accessibility and affordability have led to enhanced healthcare outcomes and improved quality of life for communities across the Middle East. While the specifics may vary from one general manager to another, what remains consistent is their dedication to driving positive change and their ability to navigate complex challenges with resilience and ingenuity. Their leadership serves as an inspiration for future generations of leaders, highlighting the importance of visionary thinking and a steadfast commitment to excellence.

8. Contents 08 22

9. Cover Story 18 Fathy Allam Driving Innovation & Navigating 08 Challenges in the Automotive Realm Amir Mahmood Elevating Project Management 18 Standards Ibrahim Kamal Carrying the Emblem of 22 Impeccable Leadership Eng. Mohammed Alameer Strategic Leadership in Building 28 Materials Rabih ZEIN 34 Embracing Employee Empowerment 28 Articles Balancing Tradition and Progress 26 The Leadership Dilemma of Middle Eastern General Managers Building Bridges, Not Walls The Role of Middle Eastern GMs in 32 Global Collaboration 34

10. The Most Influen?al General Managers in the Middle East 2024 Fathy Allam General Manager ALTAWKILAT

11. C O V E R S T O R Y Fathy Driving Innovation & Navigating Challenges in the Automotive Realm Fathy harbors the hope of inspiring future genera?ons of automo?ve professionals to think outside the box and push the boundaries of what is possible in the industry.

12. Pioneering Excellence in Automotive Evolution! he automotive industry, a realm of constant evolution and T challenge, requires strategic visionaries to navigate its dynamic landscape. This sector, marked by its rapid transformations and technological advancements, demands leaders who can not only adapt to change but also drive innovation. In this intricate domain, leaders must steer through challenges and contribute to the industry’s growth while anticipating and adapting to emerging trends. ALTAWKILAT, a notable player in this competitive landscape, stands at the forefront of innovation and growth. As an influential entity in the automotive sector, ALTAWKILAT has consistently demonstrated resilience and strategic prowess. The company’s commitment to excellence is reflected in its remarkable achievements, notably during challenging economic periods. Its strategic approach to sales, marketing, and service, under the leader’s guidance, has positioned it as a notable performer in the region. Fathy Allam, as the General Manager of ALTAWKILAT, brings a wealth of experience and a transformative leadership style to the automotive industry. His strategic initiatives encompass a comprehensive approach to brand positioning, customer satisfaction, and operational efficiency. Fathy’s vision extends beyond immediate challenges, aiming Fathy transformed to reshape the industry’s future by introducing sustainable mobility obstacles into solutions and emphasizing the importance of user-centric design. His opportuni?es and multifaceted role, from navigating noteworthy challenges to driving innovation, reflects a commitment to leaving an accomplishments. enduring impact on the automotive landscape.

14. Let’s delve in to learn more about the considering the challenging economic internal innovation, increases sales, transformative approach: landscape faced during this period. improves policies, and maximizes market reach. His diverse background Navigating Challenges, Achieving Navigating Automotive Realms with in previous positions with various car Excellence in the Automotive Strategic Leadership brands equips him with valuable Industry insights into achieving these goals. Throughout his career, Fathy has In his professional journey, Fathy consistently contributed to the In essence, his multifaceted experience Allam encountered numerous obstacles enhancement of the performance of working with multiple motor that he successfully overcame various automobile brands. With a companies has uniquely positioned him alongside his team, transforming them focus on sales, marketing, dealer to understand the evolving behaviors into valuable opportunities and networks, and post-sales service, he of consumers in the research and noteworthy accomplishments. One has been instrumental in ensuring purchase of cars. This profound notable example is his role as the customer satisfaction, adhering to insight, coupled with his strategic General Manager at Fast Auto Technic, foundational management principles approach, has been pivotal in achieving the sister company of SAMACo, the common across diverse automotive success in his leadership role. exclusive distributor of Ferrari and brands. Maserati in KSA. In this position, he Navigating Challenges in the undertook the task of completely In the dynamic landscape of the Evolving Automotive Landscape restructuring the company’s automotive industry, Fathy Allam management structure and recognizes the rapid evolution In his challenging role, Fathy faced the departments. influencing the visions and strategies dynamic shifts in the automotive of each brand. His extensive industry. As trends evolved, especially During the initial year, significant experience working with different with the transformative changes in improvements in after-sales China’s automotive sector, he adeptly brands has not only enriched his performance were achieved. Sales navigated the challenges, establishing a knowledge but has also molded his witnessed a remarkable increase of firm presence in the KSA and UAE management style to serve the 38%, while gross profit (GP) soared by markets. companies under his leadership 55%. Furthermore, the Customer effectively. Satisfaction Survey (CSS) rating rose Fathy’s responsibilities extended to from 67% to an impressive 92%, overseeing the efficient management of Drawing from a wealth of experience, allowing the company to compete with Fathy believes in the transformative the company’s resources and the leading dealerships in the Middle power of strategic redesign for future operations. He maintained open East. Despite a 3% decline in sales automotive brands. This involves communication with the board of volume compared to the previous year, creating a comprehensive roadmap that directors and the management team, reflecting a 37% drop in the overall exposes them to new audiences, fosters ensuring alignment with corporate market, Fathy Allam successfully objectives. established a new 4S facility in Riyadh that commenced operations in the first quarter of 2017. In 2017, Fast Auto Technic, under Fathy Allam’s leadership, continued to Fathy’s diverse background in previous experience growth in terms of both posi?ons with various car brands quality and quantity. Sales volume witnessed a commendable increase of equips him with valuable insights into 22%, accompanied by a 14% rise in overall gross profit (GP). The CSS achieving these goals. score reached an outstanding 97.2, positioning the company as the second- best performer in the region. These achievements are particularly notable

16. His focus on introducing the HONGQI Strategic Communication for future. His focus lies on streamlining brand and its car models to potential Productivity and Unity operational management processes to clients in the Saudi and UAE markets ensure efficiency. reflected a commitment to presenting Fathy Allam prioritizes the use of the brand in a manner befitting its effective communication to enhance Through careful observation of stature. Despite the multifaceted productivity. He places crucial operational performance, regular challenges inherent in coordinating importance on establishing clear lines monitoring of key performance overall directions, evaluating various of communication from the beginning indicators, and thorough analysis, Mr. units, and assuming supervisory with senior stakeholders, including the Allam has identified four key areas for responsibilities, Fathy navigated these chief financial officer, chief operation improvement: Customer loyalty, After- responsibilities in accordance with officer, and sales and marketing sales Processes, Technology organizational policies and applicable managers, as well as other executives. Integration, and Staff Training. laws. This approach ensures that everyone is on the same page and working towards Initiating a customer loyalty program Strategic Vision for ALTAWKILAT a common goal. In building a strong is part of the strategic plan, foundation of communication, Fathy acknowledging and motivating repeat Fathy Allam emphasizes the critical determines the preferred methods of customers through exclusive discounts importance of efficiency and strategic communication for each stakeholder and benefits. This approach aims to alignment to maintain a competitive and sets expectations for regular increase sales and overall customer updates and feedback. edge in the automotive industry. satisfaction. Understanding the need for seamless As a leader, Fathy fosters open and integration of these principles into The after-sales process will be respectful communication among all strategic planning, he collaborates streamlined by optimizing operations, participants in the company, closely with his team. Recognizing the implementing an efficient service irrespective of their roles or affiliations. challenges that change brings to scheduling system, and facilitating a He actively encourages regular seamless warranty claim process. This established structures, Fathy leads with meetings and forums where enhancement is anticipated to a continuous improvement mindset. stakeholders can discuss issues, significantly improve the customer exchange ideas, and align their efforts experience, fostering loyalty and His approach aims to enhance toward the company’s goals. positive feedback. productivity, ensure compliance, and Additionally, Fathy promotes ongoing drive efficiency by implementing best professional development to improve In embracing innovative technologies practices tailored to the highly competitive automotive sector. Fathy’s communication skills and stay updated like advanced driver assistance systems strategic vision encompasses the with trends in the industry. (ADAS) and electric vehicle charging development of alignment processes stations, they aim to attract tech-savvy that elevate both planning and Fathy invests time and effort into customers and position themselves as implementation. This ensures that enhancing communication through an industry frontrunner. For example, ALTAWKILAT’s strategies not only various effective channels, recognizing offering vehicles equipped with ADAS align with overall objectives but also the numerous benefits this brings to and enhanced safety features targets integrate seamlessly across operations, both individual stakeholders and the safety-conscious customers, ultimately methods, and prescribed practices, company. driving increased sales. working harmoniously to achieve long- term company goals. Growth and Innovation Dedicated efforts to enhance online presence through digital marketing With a focus on positioning Hongqi as Fathy assumes a pivotal role in strategies and platforms underscore the the future of luxury cars, Fathy Allam’s ensuring the company’s continuous company’s commitment to reaching a leadership aims to meet and exceed the growth and strong brand proposition. broader audience and creating demands and expectations of Actively engaging in operational meaningful connections. Fathy Allam’s ALTAWKILAT’s discerning aspects, he encourages the senior team strategic initiatives are poised to customers. to analyze potential opportunities for a contribute significantly to the positive impact on the company’s company’s growth and success in the automotive industry.

17. Customer Sa?sfac?on Survey (CSS) ra?ng rose from 67% to an impressive 92%, allowing the company to compete with the leading dealerships in the Middle East.

18. Strategically Navigating Automotive Industry Trends The leader recognizes the importance Understanding the need for seamless of staying abreast of external trends to ensure the company’s agility and integra?on of these principles into relevance in the ever-evolving business strategic planning, Fathy collaborates landscape. His approach involves regularly reading industry publications, closely with his team. both online and in print, to stay informed about the latest developments in the automotive industry. Fathy follows influential thought leaders and experts on social media platforms such reviews, and ratings of automotive Future Aspirations and Goals as LinkedIn and Twitter to gain products and services. This insights and updates on emerging collaborative effort helps identify Fathy Allam envisions becoming a trends. emerging trends and consumer thought leader and influencer in the preferences. He also engages with automotive industry. He is dedicated to He actively engages with publications colleagues and industry peers to sharing his expertise and insights like Automotive News and Motor exchange ideas and insights on through speaking engagements, Trend, ensuring he is well-versed in the emerging trends in the automotive publications, and online content. Fathy latest industry developments. industry. is committed to continuous learning, Attending industry conferences and staying abreast of the latest trade shows, such as the Detroit Auto Driving Innovation and technologies and trends in the Show and SEMA, allows him to Sustainability automotive sector, and consistently network with professionals and gain expanding his knowledge and skill set. firsthand knowledge of the latest He expresses a profound desire to trends. By combining these strategies, make a lasting impact on the In pursuit of his goals, Fathy aims to Fathy ensures he stays informed to automotive industry. His vision is to cultivate a robust network of industry provide clients with the most up-to- leave behind a legacy of innovation professionals, fostering collaboration date information in the rapidly and disruption by introducing new with like-minded individuals to evolving automotive industry. technologies and concepts that instigate positive change in the revolutionize the way transportation is automotive sector. His specific Fathy dedicates time to participating in perceived. Fathy aims to be recognized objective involves working with webinars, online courses, and for his contributions to sustainable leading automotive companies and workshops focused on the automotive mobility solutions, with a focus on organizations to develop and execute industry, enhancing his knowledge and electric vehicles and alternative fuel innovative marketing campaigns, understanding of emerging trends. He sources that aim to reduce the effectively reaching and engaging keeps a close eye on industry forums environmental impact of target audiences. and discussion boards, where transportation. professionals and enthusiasts share Ultimately, Fathy Allam aspires to insights and discuss emerging trends. Fathy’s aspiration extends to leaving a leave an enduring impact on the Fathy conducts regular competitor lasting impact on the industry by automotive industry by acting as a analysis to understand how other emphasizing the importance of user catalyst for positive change, driving players in the automotive industry are experience and human-centric design innovation, and contributing to the adapting to emerging trends and in vehicle development. Additionally, shaping of the future of transportation. staying ahead of the competition. Fathy harbors the hope of inspiring Through data analysis and market future generations of automotive research, he identifies patterns and professionals to think outside the box potential emerging trends in the and push the boundaries of what is automotive industry. possible in the industry. Internally, Fathy collaborates with his team to monitor customer feedback,

19. From Market Entry to Global Sales Leader Recognizing the burgeoning demand for Chinese vehicles in the region, the company seized the opportunity to enter the market with the pres?gious Hongqi brand. Having iden?fied its excep?onal quality and enduring legacy, the company secured exclusive distribu?on rights for Hongqi in KSA, firmly believing in its poten?al to reshape the luxury car landscape. Commi?ed to offering cu?ng-edge technology and unparalleled luxury, the company consistently introduces the latest Hongqi models. Priori?zing excep?onal client service as the cornerstone of las?ng rela?onships, the company surpasses expecta?ons through dedicated a?er-sales programs and personalized support. This unwavering commitment drives con?nuous improvement and elevates the brand experience. Within its first year, the company propelled Hongqi to a top-five posi?on within the luxury car segment, a testament to its successful market posi?oning. Recognizing the importance of customer sa?sfac?on and post-purchase peace of mind, the company collaborated with the factory to develop an exclusive a?er-sales package featuring a 7-year extended warranty, 7 free service intervals, and 7 years of complimentary roadside assistance. These value- added benefits significantly enhanced brand reputa?on and solidified customer loyalty. The brand’s second year in KSA witnessed remarkable sales, culmina?ng in the company achieving the highest global sales figures for Hongqi. This excep?onal performance was recognized at the Hongqi global conference, where the company received accolades for both top General Manager and most effec?ve brand launch marke?ng ini?a?ve. This accomplishment further cemented the factory’s trust in the company’s capabili?es, ul?mately leading to the gran?ng of exclusive distribu?on rights for the UAE market star?ng in 2023.

20. The Most Influen?al General Managers in the Middle East 2024 n a landscape defined by innovation and complexity, and financial closure. He remains proactive in maintaining the oil and gas downstream industry holds a crucial communication with key decision-makers among end users, I position in global economies. As demands for energy ensuring a thorough understanding of project requirements continue to rise, the industry navigates through challenges and preemptively addressing potential challenges to uphold and opportunities with strategic leadership at its helm. project integrity. Guiding endeavors within this dynamic sector is Amir Mahmood, a seasoned professional with expertise in Amir strongly advocates for a leadership-driven approach project development and management. As the General to project delivery, emphasizing the importance of fostering Manager, Amir brings a wealth of experience to the table, a company culture where individuals are empowered to steering initiatives toward success through meticulous become leaders and leaders, in turn, cultivate effective planning and execution. teams. This philosophy underscores Flowtronix Arabia's commitment to excellence and collaborative success in the Under the stewardship of Flowtronix Arabia Ltd, the industry. company stands as a beacon of reliability and excellence in the oil and gas downstream industry. With a focus on Cultivating Proactive Leadership in Issue Resolution petrochemicals and refineries, Flowtronix Arabia Ltd is committed to delivering innovative solutions that meet the Amir emphasizes a proactive approach to issue resolution evolving needs of end users and drive sustainable growth in within the organization. Formerly, solutions were derived the sector. through consultation with relevant team members. However, Amir now leads by guiding team members to Let’s delve in to learn more: anticipate potential issues, empowering them to take preemptive action and assume leadership roles. Flowtronix Leading Excellence in Project Management Arabia fosters a company culture where all issues raised by team members are addressed promptly and Amir Mahmood, serving as the General Manager at comprehensively. Flowtronix Arabia Ltd, holds responsibility for risk assessment, customer care, and team building within the Trusted Partner for Petrochemicals and Refineries organization. Flowtronix Arabia stands as a prominent LSTK contractor within the downstream industry, with a Mr. Mahmood, in his capacity, highlights the company's particular focus on petrochemicals and refineries in Saudi status as the preferred LSTK contractor for numerous end Arabia. users and customers. Flowtronix Arabia prides itself on its ability to effectively communicate with customers, In his role, Amir meticulously evaluates risks at every stage demonstrating a deep understanding of plant processes and of the project lifecycle, encompassing project development, equipment functionality. This knowledge serves as a initiation, design and engineering, planning, execution, cornerstone in ensuring project delivery in accordance with resource development and deployment, material ordering, specifications and customer standards. 20 January, 2024 www.insightssuccess.com

21. Customers often seek out Flowtronix Arabia at the outset of project realization for technical assistance and solution development, underscoring the company's reputation as a trusted partner for leading petrochemicals and refineries in Saudi Arabia. Specializing in Upgrading Industrial Infrastructure Amir acknowledges the significant growth projected in oil and gas industry, particularly in petrochemicals and refineries within Saudi Arabia. With a considerable portion of the industry's install base reaching the 30-35 year mark, there is a pressing need for equipment modifications, replacements, and upgrades. 21 January, 2024 www.insightssuccess.com

22. revolution of the 1970s-80s, his father's wisdom has been instrumental in guiding Amir's professional journey. Flowtronix Arabia actively engages in industrial meetings to stay abreast of recent technological advancements. Adopting proven best practices is a cornerstone of the company's approach to project development and site execution, ensuring efficiency and excellence in all endeavors. Pursuing Industry Excellence and Sustainable Growth The company's objective is to maintain its status as the preferred contractor and solution provider for the oil and gas downstream industry. Flowtronix Arabia is committed to achieving sustainable growth at a rate of 7% per year. As General Manager, Amir recognizes the importance of maintaining regular communication with key decision- makers within the industry. This facilitates the adaptation to updated industrial requirements and the pursuit of new projects in alignment with market needs. Embracing Saudi Vision 2030 for Growth Flowtronix Arabia specializes in brown-field projects aimed Amir emphasizes the importance of continually upgrading at addressing these industrial requirements in order to meet knowledge regarding the current needs, future the evolving needs of the sector. requirements, and direction of the country/region. Flowtronix Arabia has embraced Saudi Vision 2030 and is Comprehensive Support for Process Plant Optimization steadfastly committed to following the path towards growth and diversification. Mr. Mahmood delineates the components of process plants, which comprise static equipment such as tanks, pipes, and Empowering Leadership and Team Building structures, alongside dynamic equipment including pumps, valves, and various monitoring parameters such as flow, Emphasizing the delegation of ownership to key resources, pressure, temperature, and level. He underscores the critical each assigned roles and responsibilities, the organization function of process plants in yielding production while places its trust in the process of team building. Amir firmly maintaining dynamic functionality. advocates for a leadership-driven approach to project delivery, asserting that leaders are instrumental in project FlowtronixArabia is strategically positioned to offer success, not mere managers. Flowtronix Arabia fosters an comprehensive support across a spectrum of services, environment conducive to individual growth into leadership encompassing Electrical, Instrumentation, Analyzers, roles, with leaders entrusted to cultivate effective teams. Fire & Gas Detection, Environmental Solutions, Cathodic Protection, Process Control Systems, Cyber Cultivating a Culture of Strategic Planning Securities, and plant optimization. Amir offers three key pieces of advice: "Planning, Guided by Legacy, Committed to Excellence Planning, Planning!" He emphasizes the importance of trusting in one's capabilities to instill a culture of project Amir Mahmood, in his role as the General Manager at development within organizations. Flowtronix Arabia, acknowledges the profound influence of hisfather as a mentor and guide in shaping his career trajectory. With foresight rooted in the oil and gas industry 22 January, 2024 www.insightssuccess.com

23. them with ethical excellence., , , , The true test of compliance is not just meeting regulatory requirements but exceeding www.insightssucccess.com

24. The Most Influen?al General Managers in the Middle East 2024 n times of global business continuously evolving, the the aviation and travel industry, contributing to its role of country managers has become increasingly development and growth. I decisive. These managers serve as the linchpin between headquarters and local operations. The success or Instilling the Culture of Innovation failure of a company’s international endeavors often rests on the shoulders of adept country managers who play a His role as the General Manager is to manage the company, crucial role in aligning global strategies with local realities. including the long-term development and the management of the company’s day-to-day business. Moreover, it Ibrahim Kamal, a seasoned country manager with a wide provides leadership and builds the culture to enable the range of experience over three decades, carries the emblem company to achieve its goals by promoting business of the ideal General Manager at Alghanim Travel, a profitability, monitoring performance, developing new subsidiary of Alghanim Industries & Yusuf A. Alghanim business, and effectively utilizing resources. His & Sons, W.L.L. responsibilities include: Ibrahim Kamal’s journey in the airlines and travel & • Developing and implementing a business strategy tourism industry began in 1982 when he joined Lufthansa grounded in strong market/customer understanding in Cairo as a Sales and Customer Service Agent. After with a resonating and differentiated value proposition. spending ten years in this role, he was promoted to the • Driven, monitored, and reported on company position of Lufthansa Sales Manager in Kuwait. In 1999, he performance (monthly performance analysis report and transitioned to become the Group General Manager at financial reports against targets). Sanbouk Travel, one of the top travel agents in Kuwait. • Building and sustaining a culture of high performance Ibrahim Kamal has been an integral part of the travel and and, at the same time, integrity and compliance. tourism industry, with a wealth of experience and expertise Leading business team, aligning individuals and in various roles and organizations. organization with business strategy for successful execution. Disrupting the Aviation Industry • Managing product and service development process to ensure unique and defendable position. Ibrahim Kamal’s second career change took place in 2002 • Establishing and maintaining an effective local when he joined the International Air Transport Association marketing and sales strategy (direct sales, B2B (IATA) as the Country Manager in Kuwait. Later, he was contracts). promoted to Country Manager, Gulf Area, overseeing IATA • Developing and maintaining good relationships with operations in five Gulf countries. In 2010, he served as an key stakeholders. advisor to the Air Transport Department at the Directorate • Meeting the annual sales, profitability, and cash targets General of Civil Aviation (DGCA) in Kuwait. set in the budget. Subsequently, in March 2020, he retired from the • Developing external relationships and partnerships and government job at DGCA and joined Alghanim Industries representing the company (state agencies, third parties, as the General Manager at Alghanim Travel. Throughout his media, industry). career, Ibrahim Kamal has held various significant roles in • Quality of trips (target rating from passenger feedback and other monitoring system). 24 January, 2024 www.insightssuccess.com

25. Enhancing Performances His ability to turn around underperforming segments and business units hinges on a strategic approach that emphasizes process and procedural improvements, among other tactics. Here are some insights into how he has achieved these turnarounds: • Diagnostic Analysis: The first step involves conducting a thorough diagnostic analysis to identify the root causes of underperformance. This includes reviewing financial data, operational workflows, market positioning, and team dynamics. Understanding the underlying issues is crucial for targeted interventions. • Process Optimization: He focuses on streamlining and optimizing key processes to enhance efficiency, reduce costs, and improve service delivery. This often involves adopting lean management principles, automating repetitive tasks, and eliminating non-value-adding activities. • Performance Monitoring: Implementing robust performance monitoring systems helps in setting clear metrics and KPIs aligned with business objectives. Regular tracking of these indicators allows for timely adjustments and continuous improvement. Ibrahim Kamal • Skill Development and General Manager Training: Recognizing that Alghanim Industries & employee capabilities are Yusuf A. Alghanim & Sons, W.L.L central to any turnaround, He prioritizes skill development and training. Upgrading the team’s skills ensures they are better equipped to adapt to new processes and improved ways of working. 25 January, 2024 www.insightssuccess.com

26. and leadership can reinvigorate teams and lead to improved performance. His experience in formulating and implementing tactical initiatives to achieve corporate strategic goals involves a multi-faceted approach that bridges the gap between high- level strategy and on-the-ground actions. Staying Abreast of New Changes The future of the travel industry is poised for significant transformation, driven by evolving consumer preferences, technological advancements, and a growing emphasis on sustainability. Here’s Ibrahim’s perspective on where the industry is headed and the role he envisions playing in these developments: Personalization and Technology: The future will see a greater emphasis on personalized travel experiences powered by AI and data analytics. Travel companies will • Change Management: Effective change management leverage customer data to offer tailored recommendations, is key to ensuring buy-in and adoption of new from destinations to accommodations and activities. processes and procedures. Ibrahim focuses on clear Ibrahim’s role will involve leading initiatives that harness communication, involving stakeholders in the change these technologies to enhance customer experiences, process, and providing the necessary support to ensuring the company’s offerings are not only personalized navigate the transition. but also exceed expectations. • Customer-Centric Revisions: Often, underperformance is linked to failing to meet customer Sustainable and Responsible Travel: Sustainability will needs effectively. By revisiting and realigning business move from being a niche concern to a mainstream demand processes with customer expectations, he ensures that among travelers. The industry will need to adopt more eco- the business is better positioned to deliver value and friendly practices, from reducing carbon footprints to build customer loyalty. supporting local communities. He sees himself driving • Innovation and Technology Adoption: Introducing sustainability initiatives, embedding environmentally innovative solutions and leveraging technology can responsible practices into every aspect of the company provide a significant boost to underperforming units. operations, and promoting responsible tourism that benefits Whether it’s improving product offerings or enhancing destinations and their inhabitants. operational efficiency, technology plays a key role in revitalization efforts. Digital Nomadism and Workcation Trends: With remote • Strategic Repositioning: Sometimes, turning around a work becoming more accepted, there’s a growing trend of business unit involves rethinking its market positioning digital nomadism and workcations, blending travel with or value proposition. This might include exploring new work. The travel industry must adapt to accommodate long- market segments, adjusting pricing strategies, or term stays, reliable internet connectivity, and work-friendly overhauling the product/service portfolio to better meet environments. Ibrahim aims to spearhead the development market demands. of products and services that cater to this emerging • Cultural Shifts: Addressing and transforming the segment, creating spaces and experiences that enable organizational culture can be critical. Cultivating a productive work and immersive travel. culture of accountability, performance, and continuous improvement creates the right environment for a Augmented and Virtual Reality: AR and VR technologies sustainable turnaround. are set to enrich the travel experience, offering immersive • Leadership and Team Restructuring: In certain previews of destinations and attractions, enhancing on-site cases, injecting new leadership or reconfiguring teams experiences, and even enabling virtual travel. His role can be necessary to drive change. Fresh perspectives would involve integrating these technologies into the 26 January, 2024 www.insightssuccess.com

27. offerings and providing innovative ways for customers to he played a pivotal role in the implementation of the “Miles explore and engage with destinations, both virtually and in & More” customer loyalty program. This initiative person. significantly boosted customer retention and satisfaction by rewarding frequent flyers, thereby strengthening Health and Safety Standards: Post-pandemic, heightened Lufthansa’s competitive position in the market. health and safety standards will remain a priority for travelers. Industry must continue to innovate in this area, IATA: One of his landmark contributions was the ensuring safe travel environments. Ibrahim envisions successful implementation of electronic ticketing across the leading efforts to establish and maintain the highest health Gulf region. This was a transformative project for the and safety standards, incorporating advanced health tech airline industry in the area, marking a shift from traditional solutions to safeguard travelers and staff. paper-based ticketing to a more efficient, secure, and environmentally friendly electronic system. This initiative Seamless Connectivity and Mobility: The future of travel not only streamlined operations for airlines but also greatly will be characterized by seamless connectivity, from multi- enhanced the passenger experience, setting a new standard modal transport options to smooth transitions across for travel in the region. different stages of the travel journey. Ibrahim plans to collaborate with transportation partners and tech companies DGCA: Contributed extensively to modernizing the local to create interconnected travel ecosystems that offer ease regulations for organizing the air transport market in and efficiency for travelers. Kuwait. Provided comprehensive training programs for the air transport team in the topics of air transport Regenerative Travel: Beyond sustainability, the concept of fundamentals, airline business, and travel & tourism regenerative travel, which aims to leave destinations better industry. than they were found, will gain traction. This involves contributing positively to the environment, local economies, Alghanim Travel: His time was characterized by and cultures. Ibrahim is committed to championing comprehensive operational enhancements and business regenerative travel initiatives, ensuring business practices reengineering efforts that led to a significant boost in sales. contribute positively to the destinations. By scrutinizing and revamping existing processes, introducing new technologies, and optimizing the use of In these developments, his role would be multifaceted, resources, the company was able to achieve greater involving leadership, innovation, and partnership. Ibrahim operational efficiency and market responsiveness. These aims to be at the forefront of adopting and driving these improvements not only resulted in increased revenue but trends within the organization, ensuring the company not also positioned Alghanim Travel as a more agile and only adapts to the future landscape of the travel industry but customer-centric organization in a competitive market. also plays a pivotal role in shaping it. By focusing on personalization, sustainability, technology integration, and Each of these achievements exemplifies his ability to drive new travel norms, he will lead efforts to position the significant change and deliver tangible results through company as a forward-thinking, responsible, and innovative strategic thinking, innovation, and a deep understanding of player in the travel sector. the travel industry’s dynamics. These experiences have honed his skills in transforming challenges into Highlights of a Remarkable Journey opportunities for growth, reinforcing his impact on the organizations he has been part of. Throughout his career, he has contributed to significant achievements within the organizations he has been part of. A notable highlight from each key tenure includes: Lufthansa: His tenure was marked by a strategic overhaul of the sales approach, leading to a substantial increase in sales figures. This achievement was not just a testament to enhancing sales tactics but also involved improving customer service and engagement strategies. Additionally, 27 January, 2024 www.insightssuccess.com

28. n the complex and diverse landscape of the Middle East, General Managers (GMs) face a unique I leadership dilemma: how to navigate the delicate balance between tradition and progress. Rooted in rich history, cultural heritage, and centuries-old traditions, the Middle East presents GMs with a set of challenges and opportunities that require them to reconcile the region's deep-seated values with the imperatives of modernization and innovation. Further, we explore the multifaceted nature of this leadership dilemma and examine how Middle Eastern GMs strive to strike a balance between tradition and progress!

29. Balancing Tradi?on and Progress Embracing Tradition Bridging the Divide Tradition runs deep in the Middle East, shaping every The leadership dilemma facing Middle Eastern GMs is not aspect of society, from family dynamics to business merely a binary choice between tradition and progress but practices. Middle Eastern GMs are tasked with upholding rather a nuanced balancing act that requires navigating the and preserving cultural values and heritage while leading interplay between the two. To bridge this divide, GMs must their organizations in an ever-evolving global marketplace. foster dialogue, collaboration, and mutual understanding within their organizations and across the broader society. Central to this challenge is the need to maintain respect for hierarchical structures, authority, and interpersonal One approach is to create cross-functional teams that bring relationships, which are deeply ingrained in Middle Eastern together diverse perspectives, skills, and backgrounds to societies. GMs must navigate the intricacies of wasta tackle complex challenges and drive innovation. By (connections) and adab (etiquette), ensuring that decisions fostering a culture of inclusivity and open communication, are made with sensitivity to cultural norms and GMs can harness the collective wisdom of their teams and expectations. unlock creative solutions to pressing issues. Furthermore, tradition plays a significant role in shaping GMs can play a pivotal role in fostering collaboration leadership styles in the Middle East, with an emphasis on between the public and private sectors, academia, and civil paternalistic and consensus-driven approaches. GMs often society to address societal challenges and drive sustainable adopt a more inclusive and consultative leadership style, development. By forging strategic partnerships and seeking input from senior executives, stakeholders, and leveraging collective resources, they can amplify their community leaders before making major decisions. impact and contribute to positive change at scale. Driving Progress Conclusion While tradition provides a strong foundation, Middle The leadership dilemma facing Middle Eastern GMs is a Eastern GMs also recognize the imperative of driving multifaceted challenge that requires a nuanced approach progress and embracing innovation to remain competitive and a deep understanding of the region's cultural dynamics in the global marketplace. Rapid advancements in and business landscape. By balancing tradition and technology, changing consumer preferences, and evolving progress, GMs can navigate the complexities of leadership business models necessitate a proactive approach to in the Middle East and drive meaningful change and growth adaptation and change. in their organizations and communities. GMs must navigate the tension between tradition and Ultimately, success lies in embracing the rich tapestry of progress by fostering a culture of innovation, tradition while embracing the imperatives of progress and entrepreneurship, and continuous improvement within their innovation. Middle Eastern GMs have the opportunity to organizations. This requires challenging conventional serve as catalysts for positive change, leading their wisdom, embracing risk-taking, and encouraging organizations with integrity, empathy, and vision as they experimentation to drive meaningful change and growth. navigate the path to a brighter future for the region and beyond. Middle Eastern GMs are increasingly investing in digital transformation, talent development, and strategic partnerships to position their organizations for success in the digital age. By leveraging technology and harnessing the power of data analytics, they can unlock new opportunities, streamline operations, and enhance customer experiences. 29 January, 2024 www.insightssuccess.com

30. ENG. MOHAMMED AL AMEER HAS SOME SIGNIFICANT ACHIEVEMENTS THAT REFLECT HIS STRATEGIC VISION, EXCEPTIONAL LEADERSHIP, AND DEDICATION TO DRIVING THE COMPANY TOWARDS GROWTH, SUSTAINABILITY, AND OPERATIONAL EXCELLENCE. Eng. Mohammed Alameer Group General Manager Exeed Industries 30 January, 2024

31. The Most Influen?al General Managers in the Middle East 2024 ENG. Mohammed A L A M E E R Strategic Leadership in Building Materials usiness leadership in the UAE, Jordan, and the What are the key principles or values that guide your wider MENA region in manufacturing has management approach? B undergone significant transformations in recent years. Leaders here are investing in smart manufacturing The key principles and values that guide Eng. Mohammed solutions to improve productivity and reduce operational Al Ameer’s management approach is rooted in fostering a costs. This reflects a commitment to innovation, culture of excellence, collaboration, and innovation. He sustainability, and strategic growth. Driving the success and believes in leading by example and setting high standards growth of these crucial regions, Eng. Mohammed Al of professionalism and integrity within the organization. Ameer serves as a General Manager at Exeed Industries. Eng. Al Ameer places a strong emphasis on teamwork and open communication, valuing each team member’s unique It is Eng. Al Ameer’s strategic vision, exceptional contributions and ideas. leadership, and dedication drive the company toward growth, sustainability, and operational excellence. Thus, we Additionally, he is committed to continuous learning and at Insights Success are excited to learn about the journey of development, encouraging growth opportunities for both Mr. Ameer through an interview that embraces new individuals and the organization as a whole. Overall, his challenges to drive growth and success for everyone. management approach revolves around integrity, collaboration, continuous improvement, and a relentless Below are the highlights of the interview: pursuit of excellence. Can you please provide a brief overview of your Could you highlight some of the significant professional background and experience as a General achievements or milestones in your career as a General Manager? Manager? Eng. Mohammed Al Ameer has a robust and extensive Eng. Mohammed Al Ameer has achieved remarkable professional background as a General Manager. He milestones throughout his tenure as a General Manager. commenced his journey with Exeed Industries in November Some significant achievements that reflect his strategic of 2015 and has made significant contributions since then. vision, exceptional leadership, and dedication to driving the Currently holding the esteemed position of Group General company towards growth, sustainability, and operational Manager, he diligently oversees all aspects pertaining to the excellence include: business units grouped under the Exeed Building Materials Strategic Expansion and Diversification Industries (EBMI) umbrella. These encompass Exeed Litecrete, Exeed Premium Dry Mortar, Exeed Precast, Exeed Geotextile, Exeed Insulation and Exeed Emirates Eng. Al Ameer played a pivotal role in the strategic Filament Factory. His leadership and expertise have been expansion and diversification of business units under the instrumental in driving the success and growth of these EBMI umbrella, broadening the company’s offerings and crucial business segments. market reach. 31 January, 2024 www.insightssuccess.com

32. Operational Excellence Mentorship and coaching programs are vital components of talent development. By establishing mentorship He implemented operational efficiencies across various relationships, where experienced professionals guide and business segments, optimizing processes to enhance impart insights to less experienced employees, knowledge productivity, reduce costs, and improve overall operational transfer is facilitated, nurturing a pipeline of potential excellence. successors for key positions. Market Penetration and Growth In addition to mentorship, succession planning, and talent pipelining are proactive measures taken to identify critical Eng. Al Ameer successfully led initiatives that resulted in roles within the organization and ensure a smooth transition significant market penetration, contributing to exponential in case of promotions, retirements, or unforeseen business growth and bolstering the company’s market departures. Succession plans should be regularly reviewed presence. and updated to align with organizational objectives and changes. Sustainable Practices Cross-functional exposure is another strategic approach. Under his leadership, sustainable practices were integrated Providing employees with opportunities to work on diverse into operations, aligning the company with environmentally projects or within different departments allows for a responsible strategies and fostering a positive corporate broadened skill set and a more holistic understanding of the image. business, enhancing their potential for future leadership roles. Team Empowerment and Development Effective performance feedback and developmental goals Eng. Al Ameer prioritized the development and are essential. Regular performance evaluations, constructive empowerment of his team, nurturing talent and fostering a feedback, and clearly defined growth paths aligned with culture of continuous learning and growth within the individual aspirations and organizational objectives organization. motivate employees to invest in their development and contribute to the company’s success. What strategies do you employ for talent development and succession planning? An environment that encourages innovation and creativity is critical for talent development. Fostering a workplace In the realm of talent development and succession planning where new ideas and solutions are valued motivates at Exeed, strategic approaches are fundamental for employees to actively engage in their own development and cultivating a skilled workforce and ensuring a seamless the advancement of the organization. transition of leadership roles. Moreover, promoting diversity and inclusion initiatives at A cornerstone strategy involves promoting continuous Exeed is crucial. Recognizing the value of a diverse learning and skill enhancement. Encouraging a culture of workforce and embracing varied perspectives and ongoing education through training programs, workshops, experiences enriches the talent pool, enhancing the and industry seminars allows employees to develop their effectiveness of succession planning. skills and stay updated with the latest trends and technologies relevant to their roles. Lastly, implementing knowledge management systems to capture and share institutional knowledge is a prudent Leadership development programs play a crucial role in measure. By ensuring that essential knowledge is retained identifying and grooming high-potential employees for within the organization, even amidst role transitions or future managerial positions. These targeted initiatives retirements, a valuable foundation is established for talent provide exposure to leadership challenges, allowing development and succession planning. individuals to acquire the necessary skills and competencies required for effective management and decision-making. Collectively, these strategies form a comprehensive framework for talent development and succession planning. They enable the nurturing of a skilled workforce and 32 January, 2024 www.insightssuccess.com

33. facilitate a smooth transition of leadership roles, ultimately supporting the industry’s long-term growth and sustainability. What advice would you give to emerging General Managers aspiring to make a significant impact in the business world, particularly in the Arab region? Understanding the specific dynamics of the Arab market is foundational. Tailoring strategies to suit cultural nuances and market needs is vital for success. Building strong relationships, embracing innovation, focusing on sustainability, and maintaining resilience are key elements. Additionally, continuous learning, effective communication, ethical leadership, and valuing teamwork are fundamental. Lastly, perseverance and patience are essential in achieving a lasting impact. Following these insights can guide emerging General Managers toward success in the dynamic Arab business landscape. Is there anything else you’d like to share about your journey or experiences as a General Manager? One of the crucial aspects I’ve learned is the value of building a cohesive and motivated team. A united team with a shared vision can achieve extraordinary results. Additionally, staying attuned to industry trends and emerging technologies has allowed me to make informed decisions and keep the organization ahead in a rapidly evolving market. Embracing change and guiding the team through transitions has been crucial to maintain competitiveness. Overall, the journey of a General Manager is a continuous learning experience, and I’m committed to evolving, embracing new challenges, and driving growth and success for both the organization and its stakeholders. 33 January, 2024 www.insightssuccess.com

34. T H E R O L E O F n an increasingly interconnected world, the role of General Managers (GMs) from the Middle East has I become pivotal in fostering global collaboration and transcending cultural, geographical, and economic barriers. These leaders serve as bridges between the diverse cultures M I D D L E E A S T E R N and business environments of the Middle East and the rest of the world, playing a crucial role in promoting understanding, cooperation, and innovation. Further, we delve into the significance of Middle Eastern GMs in global collaboration, exploring their unique contributions and the G M S I N G L O B A L challenges they face in building bridges across borders. Cultural Ambassadors C O L L A B O R A T I O N Middle Eastern GMs serve as cultural ambassadors, leveraging their deep understanding of the region's traditions, customs, and business practices to facilitate collaboration on a global scale. With the Middle East being a melting pot of cultures, languages, and religions, GMs from the region possess a unique ability to navigate diverse perspectives and bridge cultural divides. By fostering mutual respect, empathy, and open communication, these leaders build trust and establish meaningful connections with partners, stakeholders, and teams from around the world. Their cultural fluency enables them to adapt strategies, negotiate deals, and resolve conflicts in a manner that respects cultural sensitivities and promotes inclusivity. Driving Innovation The Middle East is home to a wealth of talent, creativity, and entrepreneurial spirit, and GMs from the region are adept at harnessing this diversity to drive innovation and growth on a global scale. By fostering collaboration across borders, industries, and disciplines, these leaders catalyze the exchange of ideas, knowledge, and expertise that fuels breakthrough innovations and drives competitive advantage. Moreover, Middle Eastern GMs bring a unique perspective to the table, infusing global organizations with fresh insights, alternative approaches, and unconventional solutions. By embracing diversity in all its forms, these leaders create environments where creativity thrives and innovation flourishes, propelling their companies to new heights of success. Overcoming Challenges Despite the opportunities presented by global collaboration, Middle Eastern GMs face challenges in navigating 34 January, 2024 www.insightssuccess.com

35. Building Bridges, Not Walls T H E R O L E O F geopolitical tensions, regional conflicts, and economic uncertainties that can impact business relationships and partnerships. The volatile nature of the region's political landscape requires GMs to exercise diplomacy, foresight, and resilience in managing international operations and M I D D L E E A S T E R N mitigating risks. Moreover, cultural misconceptions, stereotypes, and prejudices can pose obstacles to effective collaboration, requiring Middle Eastern GMs to proactively address biases G M S I N G L O B A L and promote cross-cultural understanding. By fostering dialogue, education, and awareness, these leaders challenge stereotypes and foster an environment of mutual respect and cooperation. C O L L A B O R A T I O N Embracing Digital Transformation In an era defined by digital transformation, Middle Eastern GMs are leveraging technology to expand their companies' global footprints and facilitate collaboration across borders. From virtual meetings and online platforms to digital marketing and e-commerce, these leaders harness the power of digital tools to connect with partners, customers, and stakeholders around the world. Moreover, Middle Eastern GMs recognize the importance of investing in digital infrastructure, talent development, and cybersecurity to ensure the resilience and agility of their organizations in an increasingly interconnected world. By embracing digital innovation, these leaders position their companies for long-term success and sustainability in the global marketplace. In conclusion, Middle Eastern GMs play a vital role in promoting global collaboration, fostering understanding, and building bridges across borders. As cultural ambassadors, innovation drivers, and champions of diversity, these leaders serve as catalysts for positive change, driving growth and prosperity on a global scale. Despite the challenges they face, Middle Eastern GMs remain committed to the ideals of unity, cooperation, and shared progress, transcending boundaries and forging connections that transcend differences. By embracing the principles of inclusivity, empathy, and mutual respect, these leaders pave the way for a future where collaboration knows no borders and the spirit of unity prevails. 35 January, 2024 www.insightssuccess.com

36. Rabih Zein General Manager Sofitel Abu Dhabi Corniche 36 January, 2024 www.insightssuccess.com

37. The Most Influen?al General Managers in the Middle East 2024 Throughout my career I successfully opened several hotel Rabih Zein Embracing Employee Empowerment ravelers hold diverse expectations when it comes to Could you highlight some of the significant the hospitality sector. Their journey is profoundly achievements or milestones in your career as a General T influenced by the caliber of services and amenities Manager? they encounter throughout their trips. These expectations hinge on several elements, including the type of lodging, the destination’s characteristics, cultural backgrounds, and properties across the Middle East and Europe. I had the individual predilections. It is imperative for the hospitality honor to win several awards, such as the Rezidor GM industry to be finely attuned to these diverse anticipations to Fighter of the Year 2018 and the "Leading Responsible ensure an all-encompassing positive travel encounter. Business Hotel". However the most significant accomplishment for me was the recognition from my team In response to these varied needs, the industry is in a and the companies I worked for. constant state of flux. Remaining adaptable to these How do you view the current trends and challenges requisites is pivotal for the industry to retain its competitive within your industry in the Arab world? edge and offer superlative guest encounters. This not only draws more patrons but also cultivates allegiance, as contented guests are more inclined to revisit and endorse The hospitality industry in the Arab region and worldwide the establishment to others. is growing and changing daily. Guests are very much involved; their expectations are higher, and demands are Rabih ZEIN, General Manager of Sofitel Abu Dhabi changing. Additionally, staying at a hotel has become more Corniche, has closely witnessed the growth of this sector. accessible to the public. His long experience of 30 years is a guidebook for all beginners and aspiring individuals in the hospitality sector. The U.A.E, followed by Saudi Arabia and other GCC We tried to interact with him to find out more about his countries, became among the top destinations worldwide journey, ideas, Mission, vision, and values. The following key principle is ensuring we have the right team in the right place. I embrace employee empowerment at the In order to achieve operational as well as financial goals, a passionate team with members who are enthusiastic and workplace, which goes along committed is necessary. And, of course, the exemplary with the understanding of their leadership must be in place. strengths and areas of My management approach is also guided by Accor’s vision development. and objectives, structured around four strategic pillars: working with our teams, involving our clients, innovating with our partners, and involving local communities. 37 January, 2024 www.insightssuccess.com

38. How do you encourage innovation and adaptability within your organization to stay ahead in a rapidly changing business environment? We have to follow trends to be in the race of the ever- changing hospitality industry. For example, seemingly recent innovations such as contactless payment, mobile check-ins, and fast Wi-Fi have all rapidly become commonplace in the hospitality industry. Keeping up with technology is 100% a part of the success of the industry. As a leader, it is imperative for me to foster innovation. One of the ways to encourage innovation is by unlocking the innovative potential of my team members. I always encourage my team to share their ideas openly and to take ownership of new ideas and solutions. and more to come. While 2022 was about recovering performances, we can safely say that 2023 is the year that How do you stay updated with industry trends and grow travel fully recovered. The Middle East is the only region to professionally? witness a complete recovery of international travel in the first quarter of 2023. I keep up with the latest trends by reading industry publications, news, and blogs daily. Furthermore, as a What strategies do you employ for talent development General Manager, I meet guests every day – I talk to them and succession planning? and ask questions, which is a great way to get first-hand information from our customers. I embrace employee empowerment at the workplace, which goes along with the understanding of their strengths and One of the great ways to stay updated, which I actively areas of development. At Sofitel Abu Dhabi Corniche, we employ, is knowledge sharing with team members – during make sure to provide equal opportunities for growth our daily morning briefings, our WhatsApp groups, and through training, involvement, empowerment, reward, and departmental meetings. recognition. What advice would you give to emerging General Furthermore, I ensure I stay approachable and close to my Managers aspiring to make a significant impact in the team. By approachable, I mean creating an environment business world, particularly in the Arab region? where open dialogue is encouraged and letting my team know that their opinions are valued. Love your job! Owning up to mistakes and patience are the key to success. What’s more - getting to know each of my employees is my priority. After all, our employees are the most valuable Is there anything else you’d like to share about your assets an organization has. journey or experiences as a General Manager? How do you approach problem-solving in high-pressure Hospitality is not a job; it’s a way of life. Dealing with situations? guests, team members, and partners is not a challenge for me; it is a pleasure. A true passion for this industry is rare Problem-solving is a skill that improves with practice. and comes from deep within. Personally, I am a tenacious Before taking any action, I always take time to assess the and dedicated individual. I believe that if you enjoy what situation with the 360-degree approach. Being a problem you do, you will always be successful. solver comes with a willingness to learn, try again, and keep going. 38 January, 2024 www.insightssuccess.com

39. Success is not how high you have climbed, but how you make a positive difference to the world. - Roy T. Bennett www.insightssucccess.com