The 5 Most Trailblazing Leaders in Home Care Franchise 2023V2

1. May | Issue 04 | 2023 The Compassionate Choice How Home Care Franchises Enhance Quality of Life The Most Trailblazing Leaders in ome Unleashing Innovation Trailblazers in the Home Care Franchise Landscape Care Franchise 2023 Clayton Foutch Founder and COO Home Matters Caregiving Home Matters Caregiving Leading Senior Care Based on a Nurse Guided Purpose-Driven Mindset

2. Where Caring Comes to You

4. Ed tor’ s Note

5. Trailbl?ing Leaders Revolu?onizing the Home Care Franchise Industry T he home care franchise industry is experiencing a remarkable transformation thanks to the trailblazing leaders who are driving innovation, raising standards and redefining how care is delivered. These visionary individuals have recognized the evolving needs of an aging population and have taken bold steps to create franchises that prioritize compassion, quality and personalized care. Training and professional development are also paramount for these trailblazing leaders. They understand that caregivers are the backbone of their franchises and invest in their continuous education. By providing detailed training programs and ongoing support, these leaders ensure that their caregivers are competent, compassionate, and capable of addressing the diverse needs of their clients. This commitment to workforce development is a testament to their dedication to delivering exceptional care. The trailblazing leaders in the home care franchise industry have embraced technology, integrating it seamlessly into their operations to enhance efficiency, communication and client satisfaction. By leveraging digital solutions, these leaders have revolutionized scheduling, management and caregiver-client interactions, ensuring that care is delivered promptly, accurately and conveniently. The adoption of telehealth technologies has further expanded their reach, enabling remote monitoring, virtual consultations and efficient coordination with healthcare providers. The impact of these trailblazing leaders goes beyond their franchises. They actively collaborate with healthcare providers, community organizations and academic institutions, forging partnerships that promote coordinated care, research and innovation. By fostering these collaborations, these leaders create a seamless continuum of care, ensuring that their clients receive comprehensive support throughout their care journey. Insights Care's latest edition, The 5 Most Trailblazing Leaders in Home Care Franchise 2023, walks you through the trailblazing leaders in the home care franchise industry that are setting new standards, challenging norms and reshaping the future of care. Their unwavering commitment to compassion, innovation and excellence inspires others in the industry. In addition to technology, these leaders understand the significance of personalized care. They have recognized that each client has unique preferences, routines and requirements. By developing comprehensive assessment processes and involving clients and their families in care planning, these trailblazers have successfully tailored their services to meet the specific needs of each individual. This person-centered approach has improved the overall quality of care and contributed to clients' emotional well-being and satisfaction. Hope you have an exciting read! -Pooja Shah Pja Sh

6. Cov Sty 08 Home Caregiving Matters Leading Senior Care Based on a Nurse Guided Purpose-Driven Mindset Aicl 20 The Compassionate Choice How Home Care Franchises Enhance Quality of Life 28 Unleashing Innovation Trailblazers in the Home Care Franchise Landscape

7. Ctts 16 Chuck Bongiovanni Your Loved Ones Prioritizing the Care Needs of 24 CXO Challenges and Opportunities in the 21st Century for Home Care Services 32 Breaking Barriers, Healing Minds

8. Editor-in-Chief Chidiebere Moses Ogbodo Managing Editor Pooja Shah Executive Editor Saloni Agrawal Visualiser David King Art & Design Head Mrunalinee Deshmukh Co-designer Paul Belin Art & Picture Editor Deepanjali Jena Business Development Manager Emily Jones Marketing Manager Bill Thompson Business Development Executives Anna Smith, Jack Miller Sales Executives Mike, Carl, John Technical Consultants David, Robert Assistant Technical Head Prashanth Hiremath Technical Head Jacob Smile Digital Marketing Manager Alina Sege Assistant Digital Marketing Manager Sagar Lahigade SME-SMO Executives Gemson Research Analyst Eric Smith Circulation Manager Tanaji Fartade sales@insightscare.com May, 2023 Contact Us: Insights Success Media and Technology Pvt. Ltd. Survey No.133/134, Brand Square, Office No. 512, Kunjir Chowk, Pimple Saudagar, Pune, Maharashtra 411027. Phone - India: 7410033802, 8956487823 Email: info@insightscare.com For Subscription: www.insightscare.com Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - +1614-602-4132 Email: info@insightscare.com For Subscription: www.insightscare.com https://twitter.com/Insightscare Follow us on : www.facebook.com/InsightsCare/ We are also available on : Copyright © 2023 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights success. Reprint rights remain solely with Insights Success Media and Technology Pvt. Ltd. Insights Care is powered by Insights Success Media and Technology Pvt. Ltd.

9. The Most Trailblazing Leaders in ome Care Franchise 2023 Company Featuring Person Description Ben Ashton is passionate about supporting his homecare franchise partners to develop their businesses through proactive, practical support, training and continuous improvements to the systems. Good Oaks Home Care Franchising goodoakshomecare.co.uk Ben Ashton Director, Co-Founder Chuck Bongiovanni CEO and Co-Founder Chuck Bongiovanni is a visionary leader and the CEO and Co-Founder of Majestic Residences, a renowned real estate company specializing in luxury living. Majesc Residences majesticresidences.com Home Matters Caregiving homematters.com Clayton Foutch is on a mission to impact and improve the lives of his clients, employees and the community in which he works. Clayton Foutch Founder and COO HomeWell Care Services homewellcares.com Crystal Franz is a results-driven, growth-focused brand leader with 20+ years of experience in brand building, corporate strategy, company positioning, and franchise organizations. Crystal Franz CEO Home Care for the 21st Century homecareforthe21stce nturyfranchise.com With a deep-rooted belief in the power of compassionate care, John Dapello has championed the mission of Home Care for the 21st Century to provide exceptional in-home care services. John V. Dapello CEO

10. Clayton Foutch Founder and COO Home Matters Caregiving

11. Home Matters Caregiving Leading Senior Care Based on a Nurse Guided Purpose-Driven Mindset Home Matters Caregiving is an organization of servant leaders who understand that choosing the right owners to partner with will allow us to advance our mission of both serving the aging population as well as the healthcare professionals who choose to join us on our journey to change the way in-home care is provided. C C over Story

12. The 5 Most Trailblazing Leaders in Home Care Franchise 2023 M with their cognitive and physical abilities fully intact and to remain in the company of loved ones in their own home. But as life is unpredictable, our plans for the golden years are often thwarted by illness, leaving may seniors unable to perform activities of daily living independently. At this point, the ideal of aging in place at home may start fading away. We start looking for external support to allow us to enjoy our comfortable home. ark Twain famously said "Do not complain about growing old. It is a privilege denied to many." Given the choice, everyone would wish to age Home Matters Caregiving utilizes a combination of high touch and hi-tech approach to monitoring the change in condition, delivery of service, and training and guiding the caregiving team. Doing so allows the caregivers to help their clients make effective decisions about their care needs. As seniors age, they are faced with a decision about who to call for help, or where to live to ensure that they are safe and have their basic needs met. Often that is relying on friends and family for help, which doesn't always work well as the adult children may be busy with their own lives, or the senior may live far from any close family and will be hesitant to impose on friends. If there is no one available to fill the gap between the senior's needs and their ability to care for themselves they may be forced to move to leave their beloved home and move to a community living setting. Home Matter's well-trained caregivers are committed to instilling confidence, a sense of independence and control within older adults through activities such as exploring new hobbies, interests and observing these 5 keys to successful aging: Remaining physically active Engaging the mind daily Nurturing a strong social network Strengthening the client's sense of purpose and finally, building fun into their life Ÿ Ÿ Ÿ Ÿ Ÿ That is where Home Matters, a compassionate and experienced in-Home care provider comes to the rescue by using their personalized care solutions –increased clinical competence, Nurse-Guided Care and assistance for seniors- to reignite the purpose of living and remind the seniors why their Home Matters for their wellbeing. The relief of being able to age in one's own home cannot be overemphasized. This has never been more clear than in the past few years during the pandemic. Covid-19 accelerated the need for in- home care and made this option much more appealing to the golden age group. Home Matter's service allow aging adults to thrive in their own home, through the aging process, conveniently rather than just surviving. These 5 keys, are a secret to waking up each morning with a keen sense of purpose that creates optimism, motivation and ultimately helps aging adults thrive. This is especially important among our aging population where many report a loss of this sense of purpose. Aligning Services with the Care Needs of Aging Adults. It can be a stressful and complicated process for families when considering housing options for their loved ones. Today, there are a myriad of options that include Independent or Assisted Living, Memory Care, Adult Care Home, or moving in with a family member that can all be suitable when looking for their safety. Adding to the scenario is the time frame in deciding on the best option for care, which may often be urgent. As a result, most of the aging adults gravitate back to simply wanting to go home and age in place, as it is more familiar to them. Home Matters' unique methodology incorporates strategies to rekindle a healthy sense of purpose. After a rigorous study of thousands of aging adults of 85 years and above, they built a care plan and assessment process that incorporate 5 keys to successful aging. The assessment process allows them to explore new interests or hobbies to find simple ways to render better service. Home Matters professional caregiving team is trained to foster a sense of purpose for their clients. Home Matters services meet the changing needs of aging adults by providing a personalized care plan based on a family's unique needs. It ensures that older adults receive care in the comfort of their homes, without sacrificing independence or safety. Home Matters Caregiving allows aging adults to do just that by offering a safe care plan. The organization utilizes a combination of high-touch and hi-tech approaches to monitor the change in condition and delivery of service and to train and guide the caregiving team. Doing so allows caregivers to help their clients make effective decisions about their care needs. The approach also provides This idea of purposeful living is well captured by Clayton Foutch, the Founder and COO, who leads the organization to run on a purpose-driven mindset. Based on the principle,

15. Clayton's Journey My career started at Intel in 1993, and over the next seven years, I learned about process disciplines and continuous improvement principles. Since leaving Intel, that experience served me well as I began applying the theories of constraint management and constant improvement in my sales, consulting, management, and other leadership positions. It was early 2007 when I talked to Mr. Clark to get his advice on how to start and build a business together with my wife the way he and Sue had done. Christina is a licensed Occupational Therapist, passionate about seniors, and understands the aging process. The advice was simple, compliment her expertise with the parts of the business that you’re passionate about, stay in your lane when working with your partner, work hard every day for the team of people who rely on your company for their income, and purchase the commercial real estate where you run your business." in His Own Words In September of that year, with Christina’s help and support, Home Matters Caregiving was born. A few years later, in 2010, I met my future franchise business partner, Jeff Giedt. He shared my same passion for serving others. He was smart, and I knew that I could learn from him. He wanted to duplicate our business model in Beaverton, so I set out to help him launch his first foray into owning a caregiving agency where he lives in Scottsdale, Arizona. Through that process, I learned how many of our business systems were scalable and which ones needed improvement. The truth is that you never learn more about yourself and what you're doing than when you are teaching someone else how to replicate it. Following the launch, we stayed remarkably close to each other over the next decade, helping each other improve, sharing best practices, and honing our brand. In 2020 the Home Matters Caregiving Franchise organization was born as a result of that work. Whether the needs are basic or complex, the organization's Purpose Driven Mindset service model is the core for allowing its seniors to thrive at home and seek optimal physical and emotional care. It is a proprietary philosophy of care and training based on over a decade of research that uses purposeful strategies and related factors, leading to successful aging.

16. information on when care is best suited in another setting, allowing caregivers to share it confidently with their clients and their families. for his family that would provide honest work for electricians and a comfortable life for his family. He was a blue-collar man with a strong work ethic forged right out of the Grapes of Wrath story. Clayton knew that those traits would transfer into the in-home care industry, so he asked him for advice. Alongside, the organization provides basic services that include activities of daily living such as housekeeping, cooking, bathing and companionship. In the States where licensing allows, Home Matters' Nurse Guided Care allows its teams to manage more complex care, such as medication management. Mission, Vision, and Values Home Matters' values lay in its commitment to change the way home care is provided. It means that we will constantly and continuously look to improve, we will use information to guide us, and we will listen to our clients and professional caregiving team’s opinion of us as our measuring stick. We are what they say we are! Whether the needs are basic or complex, the organization's Purpose Driven Mindset service model is the core for allowing its seniors to thrive at home and seek optimal physical and emotional care. It is a philosophy of care and training based on over a decade of research that uses purposeful strategies and related factors, leading to successful aging. Home Matters Caregiving, at its core, is a Nurse Guided organization that values the role of the Professional Caregiver as it does for its internal customer. Every team member is trained to function as a first responder, resulting in the aging adults being reassured that they'd receive care no matter what. This care model is based on data and intensive research that meets the goal of continuous improvement in the care outcomes of aging adults. Lastly, Home Matters Caregiving believes in "Do well by doing good," which is part of its core values, and why it’s essential for every organization to give back to the community that they are serving. Let us learn more about the role of Home Matters Caregiving in resolving the modern aging dilemma. Inspiration Behind Home Matters Caregiving's Establishment Home Matters Caregiving was founded in Beaverton, Oregon, in 2007 to provide care for aging adults led by the expertise of nursing and a clinical team that understands the aging process. The thought of being able to create good- paying jobs, mentoring professionals, and elevating the role of the caregiver was very motivating to the organization soon after its launch. Tapping into the Challenges Faced by the Aging Adults The aging population has approached a time in history where approximately 15% of the US population is aged 85. This reality is a significant factor in the looming questions, Clayton's original inspiration, though, was his father-in-law, Mr Clark, who built a business to create a work-life balance Client Testimonials Client Testimonials Clayton at Home Matters is passionate about his mission of delivering quality care to the aging population. He lives his core value of doing well by doing good through volunteerism and civic giving through the Alzheimer's Association as well as other causes. It is amazing to see the dedication of this industry leader and how his organization is implementing technology to overcome the challenges in the home care industry. Over the past ten years, I've watched Clayton, and Home Matters Caregiving serve the aging population in the Portland, Oregon market. I believe their use of technology to complement the high touch clinical care is the direction that our industry is going. Greg Roderick, CEO & President Frontier Management, LLC Romi Gubes CEO, Sensi.AI Andy Van Pelt CEO, Apprise Health Insights

17. "Who will take care of us as we age" and "How will we pay for it?" these entrepreneurs have an Area Developer who specifically supports them in their state along with other locations with the same goals in mind. An Area Developer is someone who has gone through extensive training to understand an organization's business, has a track record of personal and professional success, and is ultimately a mentor to the entrepreneurs in his area. He or she will be a person who is willing to invest in themselves their area as well as Home Matters in 2023 and beyond. The answer to both questions is that Home Care organizations must embrace technology to facilitate the aging process healthily. While there are many forms of technology; from wearable devices and sensors to artificial intelligence and audio data, the best of these technologies assists agencies in monitoring any change in a condition, a potential fall, or a dramatic situation in the absence of one-on-one care. Thus, it can be said that this is truly a three-way partnership that gives Home Matters a competitive edge and the greatest chance of success. In the highlight of its success, the organization has been recognized multiple times as Provider of Choice and Senior Advisor's Best of Senior Living by its clients, Employer of Choice by the caregiving team, and Beaverton's Best from the community that its first location serves. This allows Home Matters Caregiving to take proactive actions, focus on client and caregiver specific training, and ultimately minimize the risks associated with a fall, infection, cognitive decline, and the natural change of condition that our clients experience. Scaling Operations in 2023 and Beyond Concluding Note Today, the Home Matters franchise combines a smart approach to home care—leveraging advanced training, innovative technology, and processes—that lead to better client outcomes. As a result, there is greater satisfaction among clients, family members, and team members. The trends for senior care have shifted. Aging adults today are seeking the ability to live at home safely. They are a proud group who are willing to accept help but don't want to compromise the respect that they deserve. They want a voice in the care that is being provided and spoken to. Home Matters Caregiving addresses their needs by aligning its assessment process, caregiving tasks, and the Purpose Driven Care Mindset based on the feedback of the individual and the family that they are serving. Keeping scaling in mind, Clayton aims to seek entrepreneurs with the right work ethic, mindset and alignment with the organization's values to enhance opportunities for both the aging population and professionals who choose to work with the organization. Ultimately, the organization's secret ingredient to care narrows down to following the process, working hard, and caring for clients and the team members who choose Home Matters Caregiving. Generally, at Home Matters, the entrepreneurs have all the expected corporate resources, such as an operation manual, a launch playbook, and all the tools needed to start and build a successful agency. In addition, and just as important,

18. Chuck f you're feeling a little scared, concerned, or frustrated about taking the next step in your loved one's care progression, then Chuck Bongiovanni, the CEO and Co-founder of Majestic Residencies has a perfect care solution for you. Aftertouring around several care homes— he realized that many of these larger communities needed to improve their care delivery for the elderly. While they can provide you with a perfect dining room, larger living space and more staff, it's not necessary that you'd received care up to your satisfaction levels. The 5 Most Trailblazing Leaders in Home Care Franchise 2023 Bongiovanni of Your Loved Ones I Priori?zing the Care Needs I believed there was a better way, and I knew that I wanted to be the one to create it. I always thought that smaller residential assisted living homes were the answer, but the industry has historically been extremely fragmented and disorganized. “Mom and Pop” types of places have no universal standard of care and are typically behind the curve on new technology. We knew we could rise to the occasion and meet families’ needs for improved care delivery by utilizing updated technology and care management tools. Each resident’s needs vary and thus, Chuck believed that the answer to meet this care gap was Majestic Residencies, a home care franchise that enables customized care, tailored for each resident’s personal care needs, through smaller residential assisted living homes. Brief us about the organization and shed some light on your journey as the company’s guiding light. In an interview with Insights Care, Chuck shares his unique approach that promises Honest, Observant, Memorable and Empathetic care delivered to both the residents and their families. We began the company in June 2020. Our franchisees operate small residential assisted living homes where they provide non-medical senior housing services for seniors. Our residential settings range from about 6 to 16 residents. Following are the highlights of the interview: Kindly tell us the source of inspiration. What led you to venture into Senior care services? Our journey began amid the COVID-19 pandemic when nursing homes and large assisted living communities were hit hard with COVID-19 deaths. We saw a shift from families feeling more confident in the big box type of facilities to feeling more comfortable moving their loved ones into these smaller, more controlled environments. I spent nearly 30 years working with the last franchise system I founded, CarePatrol, a senior placement agency. Those franchisees help families find appropriate assisted living for their aging loved ones. Unfortunately, during my time touring and vetting facilities and care homes, I saw that many of them simply weren’t meeting the needs of the residents in their care. 16 May 2023 www.insightscare.com

19. Chuck Bongiovanni CEO and Co-Founder Majes?c Residences 17 May 2023 www.insightscare.com

20. The mission of Majes?c Residences is to create an environment where our residents can live with Ageless Possibili?es. Unfortunately, many healthcare professionals aren’t immune to “ageism” and o?en will assume that an elderly person is someone with limita?ons. While we know that our residents aren’t going to run marathons, our goal is to help them live as independently as possible and never make assump?ons about what they can and cannot do. 18 May 2023 www.insightscare.com

21. Can you elaborate upon the core values on which the company is built and what its mission is? Records, software to support meal preparation, employee records and more. We are the only care homes in the nation that utilize a new radio-wave technology that detects when an adult brief is wet. It alerts the caregivers and then records how long it took the caregivers to change it. This technology decreases the risks of skin breakdown and infections while also supporting self-dignity for our residents. The mission of Majestic Residences is to create an environment where our residents can live with Ageless Possibilities. Unfortunately, many healthcare professionals aren’t immune to “ageism” and often will assume that an elderly person is someone with limitations. While we know that our residents aren’t going to run marathons, our goal is to help them live as independently as possible and never make assumptions about what they can and cannot do. What endeavors is the company currently pursuing to improve its care measures for senior clients? In what ways do the company’s specific services help the senior population in resolving their care needs? How are these different from other forms of care that they receive or do not receive in general? We are currently in the final phases of creating a portfolio of other senior-related franchise systems. Each system in this portfolio will offer services that will complement the others. Our goal is to build a network of brands whose missions and values align with ours to increase seniors’ quality of life throughout the various stages of aging and care needs. Many seniors end up moving into larger assisted living communities simply because these larger facilities have more branding power! Most people don’t even know that smaller homes are out there. Families choose a big company because they recognize the name, which can sometimes have terrible outcomes for their loved ones due to mismatching their care needs with the facility’s capability. Each resident’s needs vary, and some are more customized types of care than the facility can provide. There are many examples of how this can play out for the resident negatively. How do you envision scaling your organization’s services and operations in 2023 and beyond? 2023 will be a big year for Majestic Residences. We are already seeing great things from our newest franchisees, who have purchased existing RAL operations and converted them into Majestic Residences branded homes. We have also seen an increase in existing RAL owners coming to our brand because they need more support & see the power of our cohesive branding. Big Box facilities offer amenities that may seem great to the family member who is doing the touring but may not be accessible to the resident. For example, how beneficial is a beautiful dining room area if it’s thousands of feet away from the resident’s apartment? Additionally, many seniors need more supervision than what can be provided at a larger facility. This typically results in the resident being restricted to staying in their rooms alone most days. The image often portrayed in the marketing materials of these large facilities where all residents are equally involved in activities is not the reality of what happens. What are some of the testimonials or recognition that accurately highlight your company’s position in the market? We were added to the prestigious SeniorHousingNews.com’s “Five Senior Providers To Watch” list. We also will be appearing on Kevin Harrington’s (original Shark Tank member) new show, “American Entrepreneur.” Our smaller homes can be more individually tailored for each resident’s personal care needs. For example, our homes are usually staffed with one caregiver per 5 or 6 residents, while the larger assisted living facilities could have one caregiver for 15 to 20 residents. With our higher staff-to-resident ratio, we get to give our residents more of the one-on-one attention they need and deserve. What technological support does the company find to be essential in conducting senior care operations? Majestic Residences’ homes are the most technologically advanced in the nation. Each home has Electronic Health 19 May 2023 www.insightscare.com

22. ome How Care Franchises Enhance Quality of Life 20 May 2023 www.insightscare.com

23. The Compassionate Choice T he demand for home care services has significantly increased. Home care franchises have emerged as compassionate and practical solutions to meet the changing needs of individuals requiring assistance with daily living. These franchises provide personalized care, companionship and support, enabling clients to maintain independence and enhance their quality of life. In this article, we explore how home care franchises have become the compassionate choice for those seeking to age gracefully and comfortably in their own homes. Personalized Care Plans One of the critical ways home care franchises enhance the quality of life is by offering personalized care plans adapted to each client's unique needs and preferences. These franchises understand that everyone has different requirements and strive to create customized care plans that address individual challenges and goals. From assist with 21 May 2023 www.insightscare.com

24. activities of daily living (ADLs) to medication management and emotional support, home care franchises ensure that clients receive the specific level and type of care they need, promoting comfort and well-being. franchises play a vital role in medication management, ensuring that clients take their medications as prescribed. Caregivers can help with medication reminders, organizing pill boxes, and tracking medication schedules. By promoting medication adherence, home care franchises contribute to better health outcomes, reducing the risk of complications and hospitalizations. This, in turn, enhances clients' overall quality of life, peace of mind and a greater sense of control over their health. Independence and Dignity Home care franchises prioritize preserving the independence and dignity of their clients. Aging or living with a disability does not mean losing control over one's life. These franchises empower individuals by enabling them to remain in their comfort homes while receiving the necessary support. With the assistance of compassionate caregivers, clients can maintain their daily routines, make their own decisions, and participate in activities that brings joy. By fostering independence and respecting dignity, home care franchises positively impact the overall quality of life for their clients. Safety and Fall Prevention Home safety is a significant concern for seniors and individuals with mobility limitations. Home care franchises prioritize safety and fall prevention, creating a secure client environment. Caregivers can assess the home for potential hazards, implement safety measures, and provide assistance with mobility. They can also accompany clients during outings or assist with transfers to prevent falls and accidents. By prioritizing safety, home care franchises promote independence, reduce the risk of injuries and improve overall peace of mind for clients and families. Companionship and Emotional Support Loneliness and social isolation can have a detrimental effect on a person's well-being. Home care franchises recognize the importance of companionship and emotional support in enhancing quality of life. Their caregivers not only assist with practical tasks but also provide meaningful companionship to clients. Engaging in conversation, participating in hobbies, and sharing experiences helps combat feelings of loneliness and promotes mental and emotional well-being. The presence of a caring companion can significantly improve the quality of life for individuals receiving home care services. Respite for Family Caregivers Family caregivers often face physical, emotional and financial challenges when providing care to their loved ones. Home care franchises offer respite care services, providing temporary relief to family caregivers. This allows them to take a break, tend to their own needs, and recharge, reducing caregiver burnout. Home care franchises indirectly contribute to the well-being and quality of life of the entire caregiving ecosystem by supporting family caregivers. Nutritional Support and Meal Preparation Conclusion Maintaining a healthy diet is critical for overall health and well-being. However, some individuals may face challenges in shopping for groceries, meal planning, or cooking nutritious meals. Home care franchises offer nutritional support and meal preparation services to ensure clients receive proper nourishment. Caregivers can assist with grocery shopping, meal planning and cooking, taking into consideration any dietary restrictions or preferences. Home care franchises contribute to improved physical health and enhanced quality of life by providing access to healthy and balanced meals. Home care franchises have become the compassionate choice for individuals seeking to enhance their quality of life while aging or facing health challenges. Through personalized care plans, promotion of independence and dignity, companionship and emotional support, nutritional support, medication management, safety measures, and respite care for family caregivers, these franchises positively impact the well-being of their clients. By enabling individuals to age gracefully and comfortably in their homes, home care franchises enhance their overall quality of life, promoting well-being, independence and connection to their communities. Medication Management -Pooja Shah For individuals with complex medication regimens, adhering to prescriptions can be challenging. Home care 22 May 2023 www.insightscare.com

26. Challenges and Opportunities for Home Care Services st in the 21 A also diminishing. Plus, receiving care in the home setting has become increasingly popular among seniors. As they age, the majority of adults have a desire to stay in their homes instead of living in senior communities and facilities. These demographic realities and care delivery preferences have led to a spike in the demand for caregivers. At the same time, the home-based care industry is experiencing a workforce shortage—making this a national crisis across the health care spectrum. Century CHALLENGES: Some of the challenges encountered were entirely new and resulted directly from the pandemic, such as seniors refusing access to caregiver services because of hesitation to have caregivers in their homes, seniors or caregivers were fearful of either contracting or spreading the infection, shortages in personal protective equipment such as masks, gowns, and gloves, seniors or caregivers' fear or refusal of vaccination, and/or overall, the fear of uncertainty concerning the pandemic. s our population rapidly age, according to AARP, approximately more than 10,000 Americans turn 65 each day, and the number of available caregivers is The overall market state, including the healthcare services inflation, is consistently on the rise. The prices of necessities, such as housing, transportation, gasoline, groceries, and food products, are steadily increasing, which may result in senior refusal of care due to a lack of monetary funds to acquire home care caregiver services. Therefore, this also directly impacts home care agencies' business operations, a decrease in profit revenue, and a lack of overall caregiver job opportunities with supply and demand. Despite the rising need and home-based care popularity, unfortunately, we still do not have a formal system of caregiver and home care support in the United States. Instead, our healthcare is focused on disease and acute care settings. Also, our healthcare training and development has not recognized the need for caregiver services which results in a shortage of available caregiver instructors and a lack of quality and professional caregiver training. OPPORTUNITIES: According to the Center for Disease Control and Prevention, with recent advancements within the healthcare field, including both technology and medical research and development, the baby boomer generation continues to rise with an average life expectancy of 77 years old. Also, One of the most promising opportunities to improve care and lower costs is the move of care delivery to the home. With this in mind, one would hope that senior adults continue to age gracefully through their golden years with their mental and physical faculties intact. In addition, the shortage of healthcare professionals, such as physicians, registered nurses and therapists to formally evaluate, provide treatment interventions to senior adults, and determine who may require home care aides or caregivers to assist with meaningful activities of daily living (ADLs) and instrumental activities of daily living (IADLs) needs have contributed to the challenges in the home care industry. The COVID-19 pandemic has affected the home care industry and caregivers in several important ways. 24 May 2023 www.insightscare.com

27. increasing brand loyalty, driving online trades, and helping consumers connect with the latest online and marketing news. Mental health benefits of hiring a live-in caregiver For the benefit of the client and family, peace of mind gives the most impact. When a family member is reassured that their loved one is provided with the utmost quality of care while providing respect and dignity from a well-trained, professional live-in caregiver. In the same token, the senior adult would feel safe and comfortable knowing that they have a caregiver to rely upon to accommodate their basic needs but meaningful activities of daily living (ADLs) and instrumental activities of daily living (IADLs); thus also establishing a good rapport and building mutual trust and companionship within the client-to-caregiver relationship. Hence, the importance of nurturing their social connections. For the benefit of the caregiver, peace of mind in terms of transportation concerns. As a live-in caregiver, it would decrease the need to commute daily from home to their respective client; placing them at ease with transportation headaches including but not limited to lack of funds for gas or toll fees, increased mechanical wear and tear of their private vehicle, dealing with commuting time with consideration of potential traffic congestion, inclement weather conditions, and increased physical/cognitive fatigue as a daily stressor. However, common illnesses or diseases also continue to be a struggle for senior adults due to many underlying reasons, including but not limited to poor nutrition and sedentary lifestyles. Correspondingly, this would mean a rising number of senior adults requiring caregiver assistance to meet their activities of daily living (ADLs) and instrumental activities of daily living (IADLs) and have an overall improved quality of life. Therefore, the demand and opportunities for home care services are expected to almost double in the next decade. Career and business opportunities in Home Care Services The need for home care services exists. Realistically, there is no way to reverse the process of aging. However, the human lifespan and healthspan are increasing. And generally, seniors value home care options because they would prefer to recover at home instead of in a hospital bed. A senior's home is likely more comfortable, both for the body and the mind. Also, a career in home care services offers an opportunity to work flexibly within their community in an industry that is on-demand. In addition, given the challenges in healthcare training and development—In order to meet the growing demand for caregivers—An opportunity presents itself, and there will need to be a major shift when it comes to the caregiver profession. As more individuals become able to lead, develop, and be qualified in the home care industry field, more minds will be at work to help tackle the challenges and solve the problem. The rise of virtual marketing also greatly contributes to the home care industry opportunities. It opens many revenue outlets for home care businesses as means to advertise, recruit, and develop the business while giving access to a mass market within their respective communities or townships, cities, states, countries, or even on a global scale. The main advantage of digital marketing is that a targeted audience can be reached cost-effectively and measurably. Other digital marketing advantages include Therefore, an opportunity in career and business in the home care services serves as an opportunity to solve one of the biggest challenges of this century: maintaining seniors' independence and having high-quality in-home care. - Jose Chia, Franchise 25 May 2023 www.insightscare.com

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30. Unleashing Innovation Trailblazers in the Home Care Franchise Landscape 28 May 2023 www.insightscare.com

31. T he home care industry has significantly transformed in recent years, driven by a growing demand for personalized and accessible care services. With an aging population and an increased desire for aging in place, home care franchises have emerged as trailblazers in this evolving landscape. These innovative franchises have revolutionized delivering care and embraced technological advancements to enhance service quality, efficiency and client satisfaction. This article explores some of the trailblazers in the home care franchise industry leading the charge in unleashing innovation. Embracing Technology for Enhanced Care Delivery One key aspect that sets trailblazers apart is their ability to leverage technology to provide superior care to clients. Innovative home care franchises harness digital solutions' power to streamline operations, improve communication and enhance caregiver-client interactions. They invest in advanced scheduling and management systems, allowing caregivers to access client information, track progress and provide real-time updates. Integrating telehealth technologies enables remote monitoring and virtual consultations, ensuring prompt and effective care delivery. 29 May 2023 www.insightscare.com

32. Personalization and Customization ensures smooth transitions, coordinated care plans, and access to specialized services when needed. These collaborations enable the franchises to deliver comprehensive care and support clients throughout their care journey. Gone are the days of one-size-fits-all care plans. Trailblazing home care franchises understand the importance of tailoring services to meet individual client needs. They are adopting person-centered approaches that prioritize each client's unique preferences, routines and requirements. By conducting thorough assessments and involving clients and their families in care planning, these franchises ensure a personalized experience. They also offer specialized programs to address specific conditions such as dementia care or post-surgery recovery, ensuring comprehensive and targeted support. Quality Assurance and Standards Trailblazing home care franchises are committed to upholding high standards of care and ensuring quality assurance. They adhere to rigorous guidelines and regulations set by governing bodies and industry organizations. These franchises invest in robust quality assurance programs to monitor and evaluate the quality of care provided. This includes regular assessments, audits and feedback loops to identify areas for improvement and implement necessary changes. By maintaining strict quality standards, these franchises instil confidence in clients and their families, assuring them of the best possible care. Training and Professional Development Trailblazers recognize the importance of investing in their caregivers to provide exceptional care. These franchises go beyond the basic training requirements and prioritize ongoing professional development. They offer comprehensive training programs that equip caregivers with the necessary skills and knowledge to deliver quality care. This includes specialized training in areas like dementia care, palliative care and mental health. By investing in their workforce, these franchises ensure that caregivers are competent, compassionate and capable of addressing clients' unique needs. Community Involvement and Social Responsibility In addition to their focus on delivering excellent care, innovative home care franchises are actively involved in their communities and demonstrate social responsibility. They participate in community outreach programs, organize educational events and collaborate with local organizations to raise awareness about aging-related issues and promote healthy aging. These franchises understand the importance of giving back to the communities they serve and strive to make a positive impact beyond their immediate client base. Client Engagement and Feedback Innovative home care franchises prioritize client engagement and continuously seek feedback to improve their services. They employ various methods, such as satisfaction surveys, client councils and regular check-ins, to gather valuable insights from clients and their families. By actively listening to their client's needs and preferences, these franchises can make informed decisions and implement changes that enhance the overall care experience. They also encourage open communication channels, allowing clients and their families to provide feedback and voice concerns. Conclusion The home care franchise landscape trailblazers are revolutionizing the industry by unleashing innovation in various aspects of their operations. These franchises are setting new standards and raising the bar for the entire industry by integrating technology, personalization of care, investment in training and development, client engagement, and collaboration with healthcare providers. They prioritize quality, transparency, community involvement and continuous improvement, ensuring that clients receive the best possible care and support in the comfort of their homes. As the demand for home care services continues to rise, these trailblazers will continue to lead the way, shaping the future of home care with their unwavering commitment to innovation and excellence. Collaboration and Partnerships Trailblazing home care franchises understand the power of collaboration and partnerships in delivering holistic care. They actively seek partnerships with healthcare providers, hospitals, rehabilitation centers, and other organizations to create a seamless continuum of care. Working together -Pooja Shah 30 May 2023 www.insightscare.com

34. Breaking Barriers, Healing Minds What is mental health? M Mental health is a state of mental well-being that enables people to cope with the stresses of life, realize their abilities, learn well and work well, and contribute to their community. It is an integral component of health and well- being that underpins our individual and collective abilities to make decisions, build relationships and shape the world we live in. you can't control what the trigger is however you can control your reaction. ental health is defined as 'a person's condition with regard to their psychological and emotional well-being.' There are always solutions and its about opening up with regards to a problem and allowing others to support and provide guidance. People will often become lost in their own thoughts which causes their mental health to spiral, it triggers symptoms of mental health such as stress, anxiety, depression and intrusive thoughts, sometimes it's about understanding what is causing me to feel this way? and what can I do to help myself? Why mental health matters? I myself have experienced mental health difficulties throughout my lifetime postnatal depression, bereavement, periods of low mood, anxiety and even intrusive thoughts despite my profession as a mental health nurse, previously mental health was a taboo subject however over recent years more awareness is being raised and others feel more comfortable talking about their own difficulties and journey. Positive or balanced mental health influences our choices, actions and how we relate to others. Good mental health can help us cope with stress, succeed in our professional lives, more effectively recover from difficult situations and add value to our community and be our best self. Poor mental health affects our quality of life by impacting our life choices, relationships, education, work life and so forth, poor mental health can lead to depression, anxiety, addictions and how we function. Why are we as a society so comfortable taking about our physical health difficulties yet are reluctant to discuss our mental health, yet both our physical and mental health are interlinked. When one becomes unbalanced it then impacts the other for example when we have a physical illness it can cause our moods to deteriorate. My experience with mental health Mental health does not discriminate against age, gender, ethnicity, sexual orientation, religion, disability or social class, every human will experience some form of mental health difficulty one time or other during their lifetime. I myself have engaged in therapy and use various skills daily to keep my mental health OnTrack. Covid Mental health is about working towards balance, balancing our mental health to reduce the impact it can have on our daily lives. Everyone can feel helpless when experiencing a mental health difficulty or crisis however what I have learn about managing mental health difficulties is that 'sometimes Covid has caused a significant increase in both children and adults suffering with mental health difficulties, people spent months in isolation leaving with uncertainty and fear, and when lock down was over they have had to adapt to a different way of living. 32 May 2023 www.insightscare.com

35. About the Author MIRANDA MARSH DBT Therapist Mental Health Nurse Prac??oner BSc in Mental Health Nursing Tips to look after your mental health at home Miranda is a Senior Nurse Prac??oner and is currently working as an all age prac??oner in a Mental Health Liaison Team. She has worked within mental health services for over 16 years including secure adult / CAMHS inpa?ent during which she delivered DBT skills training therapy groups. Miranda has experience of working within other specialisms of psychiatry, such as community CAMHS and community ea?ng disorder service for children and young people. Miranda also has vast experience in providing comprehensive holis?c assessments and iden?fying the needs of the individual. Miranda is registered with the Nursing and Midwifery Council. Look after your environment Keep your environment clean and free from clutter, there is a saying 'messy bed messy head' and what this means is that when our environments are chaotic it can impact our mental health in a negative way. Set yourself small daily tasks to maintain a clean uncluttered environment, it doesn't have to be a full house clean all the small steps make a difference for example washing the pots, or hoovering/sweeping a room these tasks take less than 10 minutes however make a difference to your mental health, the individual feels a sense of achievement when these tasks have been completed. The key is to work within your own abilities and not overexert yourself as this can lead to feeling overwhelmed. 33 May 2023 www.insightscare.com

36. Having a to do list helps the individual to set realistic tasks throughout the week which will help keep on top of their environment. and the world around us, we can gain a better perspective. Sometimes this is known as being more mindful. Activating the 5 senses can ground us into the present moment, make us more in tune with ourselves and our surrounding allow our mind to calmer it allows distraction from our busy fleeting thoughts. Introducing nice smells within the environment helps activate your senses, and can provide some calming effects e.g. lavender, scented candles, oil diffusers help. Good sleep hygiene Soft fabrics can also help they activate the sense of touch the individual can gain some comfort when feeling low, stressed by cuddling, wrapping them self in a blanket. Sleep plays a vital role in good health and well-being throughout your life. The way you feel while you are awake depends in part on what happens while you are sleeping. During sleep, your body is working to support healthy brain function and maintain your physical health. Be mindful of what you watch/ listen to, for example the news can be extremely negative and can trigger anxiety, fear, low mood and feelings of helplessness, learning how to understand the triggers and to limit your exposure. You have the power to control certain aspects of your home environment and its about taking steps to protect your energy, switching off the news, listening to music that makes you feel good. By developing a good sleep hygiene routine, it can help improve your heart and circulatory system, regulate your hormones, Sleep helps with learning and the formation of long-term memories, and allows immune cell to work harder. Increase your physical activity Here are some tips Exercise is not only good for our physical health, but our mental health too. Exercise also releases endorphins which makes us feel good and is great for improving mood. Aim to increase you physical activity daily whether its going for a short walk, parking further away to allow for increased steps and movement, or dancing to music, not everyone can train at a gym or run long distances due to financial difficulties or level of ability. Make sure your bedroom is quiet, dark, relaxing, and at a comfortable temperature. Remove electronic devices, such as TVs, computers, and smart phones, from the bedroom. Avoid large meals, caffeine, and alcohol before bedtime Get some exercise Be consistent Ÿ Ÿ Ÿ Ÿ Ÿ Stay connected and keep in touch Self-care There's nothing better than catching up with someone face to face, but that's not always possible. You can also give them a call, drop them a note, or chat to them online instead. Keep the lines of communication open: Connection with others helps us feel less isolated and alone. Life can be stressful, especially in the current times, people are living life at a fast pace and are juggling an increased number of responsibilities, work, families etc, it's important to take time for yourself in order to unwind and de-stress, this can be anything that relaxes you, such as going for a walk, reading or watching your favourite TV show, listening to music. Connect with the right people, if we surround ourselves with individuals who may not have our best interests at heart and who bring negativity to our lives then we have the power to protect our energy. Who you surround yourself with impacts your overall wellbeing, negative interactions can lead to stress, resentment, depression, anxiety and feeling drained. You have 24 hours in a day, by dedicating 10-20 minutes per day to de-stress will help with balancing your overall well-being. Having a balanced diet with regular meals helps regulate your hormones and links into developing positive physical and mental wellbeing. Ask yourself is the relationship balanced, if the answer is 'NO' then try to communicate your feelings first to allow the receiver to understand and make positive changes. Article Written By Miranda Marsh on behalf of Ambimind Mental Health Practice Be in the present If we take time to be aware of ourselves and be in the present moment, noticing our own thoughts and feelings, 34 May 2023 www.insightscare.com