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BRAND REPUTATION MANAGEMENT IN THE AGE OF SOCIAL MEDIA

Brand reputation management is crucial for companies and brands.<br>Brand reputation management has to be a continuous process so you can stay<br>on top of your brand's public perception and address possibly damaging or<br>negative reviews as soon as they appear.<br>Brand reputation management is all about monitoring and protecting your<br>brand's online image and reputation in reviews, social media and Google.

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BRAND REPUTATION MANAGEMENT IN THE AGE OF SOCIAL MEDIA

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  1. BUILD DIGITAL BRAND EXPERIENCE WITH INTERICS IN-DIGITAL Pune | Mumbai | London An ISO 9001:2008 Company

  2. BRAND REPUTATION MANAGEMENT IN THE • AGE OF SOCIAL MEDIA

  3. Brand Reputation Management Lead Generation DIGITAL BRAND EXPERIENCE ADVERTIZING BUSINESS IMAPCT Content marketing and Advt. Videos Image Advt. Content Strategy Website Design Social Media Strategy Leveraging our interdisciplinary approach, we build Strategic Digital Brand Experiences for startups to large enterprises, with creative and interactive digital design deployment through the gamut of digital marketing services. Integrating branding, design, technology and marketing, we maximize impact, resource utilisation and ROI. © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com

  4. BRAND REPUTATION MANAGEMENT • IN THE AGE OF SOCIAL MEDIA With consumer behaviour changing and conversations about your brand taking place in the virtual world on a 24x7 basis, brand reputation management is crucial for companies and brands. Brand reputation management has to be a continuous process so you can stay on top of your brand's public perception and address possibly damaging or negative reviews as soon as they appear. A positive reputation inspires loyalty and confidence - significant drivers of revenue and growth. A negative reputation is injurious to sales and customer retention. Brand reputation management is all about monitoring and protecting your brand's online image and reputation in reviews, social media and Google. © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com

  5. Brand reputation management strategies Brand reputation management strategies Some key Brand Reputation Management strategies include: Content marketing: Producing lead-generating content across channels raises awareness about your brand and the benefits of your products. Search Engine Optimisation: SEO helps put you at the top of search engine results, right where consumers are searching for solutions and resources. © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com

  6. Brand reputation management strategies Public Relations: PR can help improve brand perception, manage negative sentiment and enhance your web presence. Website development: A strong, responsive website that offers easy navigation and an enjoyable user experience serves to complement your brand reputation management efforts. Paid Media: This includes PPC advertising with Google AdWords, display ads on Facebook, and sponsored posts on industry/influencer blogs. Social media: Although social media is an integral part of brand reputation management. © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com

  7. Brand reputation management activities on Social Media Brand reputation management activities on Social Media Here are some tips to follow to maximize the reputation-boosting benefits of social media: Populate your profile: Take full advantage of all fields - description, location, contact information et al, for optimisation and to boost legitimacy with users. Post regularly: As someone said, no social media page is better than an inactive one. Constantly adding positive or useful content will not only keep your followers updated, but will also build your brand image for potential customers. © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com

  8. Brand reputation management activities on Social Media Take prompt action: Monitor all comments, feedback and reviews closely. Not all will be positive. Take action swiftly. Be apologetic, be honest and offer the aggrieved customer easy access to you. Train your team: Social media engagement training along with a plan for handling crises is essential for social media reputation management. Use social listening: A social listening tool can save time and effort, and enable you to have a closer ear to the voice of the customer on social media. © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com

  9. Brand reputation management activities on Social Media Share best reviews: Don't hesitate to show off your glowing reviews, awards, ratings. etc. The impact of user-generated content is more effective than a loud sales message. Tell your story: Think beyond using social profiles for selling products. Use the platforms to share your brand’s positive narrative, talk about the good things your company is doing. © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com

  10. Why you need a Digital Marketing agency for brand reputation management Why you need a Digital Marketing agency for brand reputation management A full services digital marketing agency can: • Design and populate your profile properly • Listen to customers using tools like social mention, Google alert, etc. • Monitor and track comments and online reviews • Help you create regular and relevant content to post on your social media sites • Work with you to create positive content to push negative content downwards © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com

  11. Why Interics IN-DIGITAL? Interics IN-DIGITAL is an experienced social media optimisation agency, SEO agency andlead generation agency. A leading digital marketing agencyin India, Interics IN-DIGITAL has the team, skills and experience to deliver effective social media strategy for brand reputation management and lead generation; plan and execute content marketing strategy; build brand awareness through digital marketing. Through a customised combination of Content Strategy, Social Media Strategy, Digital Advertising, Website Design and more, Interics IN-DIGITAL tailors solutions for effective brand reputation management, powerful digital brand experience and measurable brand impact. © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com

  12. Connect with us 020 4106 2614 | +91 8744819236 www.intericsdesigns.com | www.intericsdigital.com © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com

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