Casino TV and XYZ

1. Casino TV and XYZ A Proposal for a Joint Business Initiative April 2012

2. Background to Casino TV Casino TV (CTV) Explanation: • 5 year old UK business • Founded by CEO David Wainwright • Producer of TV quality casino content • Studio in Portsmouth • Specific focus on recorded live dealer games • Expert in Mobile and Tablet application development • B2B business with multiple clients • www.casinotv.com

3. CTV Products and Services Recorded Live Dealer Casino Content: • Roulette, Blackjack, Baccarat plus Slots • Games developed in HTML5 and in Flash • Games hosted by CTV and customized for b2b clients

4. Opportunity for XYZ The XYZ Mobile Casino App: • Developed for XYZ by CTV • A fully branded Play-for-Fun casino application • Roulette, Blackjack and Slots • 100% consistent with XYZ branding guidelines • Available in the iPhone and iPad stores in the UK

5. Marketing the XYZ Mobile Casino There are Many Promotional Angles: • Advertising inside the magazine • Links from the XYZ mobile and desktop offerings • Refer-a-friend functionality in the app • Marketing around the Apple App Stores • Significant PR via the involvement of April Summers

6. April Summers as Dealer April Summers is Available: • April is a good friend of CTV • She would be the dealer in the XYZ mobile casino • Recorded dealing in 4 or 5 sexy outfits • Plugging the XYZ magazine at all times • Available for coverage in the physical magazine • April to promote the casino to her 1m followers!

7. April Summers as Dealer

8. The Business Model The Model is Simple: • Play-for-fun and Free app to download • Advertised as for over 17’s only • Users can buy more casino chips for real cash (from the Apple App Store via their iTunes accounts) • Users can pay real cash to unlock extra sexy outfits on the special dealer April Summers • Users can provide their data to XYZ for entry into a special prize draw

9. The Business Model CTV and XYZ Stand to Profit: • Revenue will be generated from users purchasing extra chips and dealer outfits from the App Stores • Data will be generated on all of the end users • CTV estimates that; • Approx 200k end users will download the free app • Approx 50k will provide CTV and XYZ with extra data • Approx 10k will pay £10 each on average in extra purchases IE there will be approx £100k in gross revenue

10. The Proposed Partnership CTV does the Following Work: • Records the live dealer casino with April Summers • Customizes the casino background for XYZ • Develops the iPhone and iPad applications • Deploys the applications to the UK App Stores • Hosts the applications • Collects the end user data • Manages April Summers and Apple in all activities

11. The Proposed Partnership XYZ does the Following Work: • Provides branding materials to CTV • Commits to promote the mobile casino across the XYZ print and digital assets to an agreed level • Develops, funds and executes the prize draw for those end users that enter it

12. The Proposed Partnership The Financial Model: • CTV does all of its work at zero cost to XYZ (an equivalent saving of approx £20k) • April Summers will promote the XYZ mobile casino to her 1m followers at zero cost to XYZ • XYZ promotes the mobile casino to its audience with a plan with a media value of a min of £50k • All data generated is shared equally • All net revenue is shared equally

13. The XYZ Mobile Casino Contact XYZ at Casino TV for more information.