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Lessons Learnt from Field Visit

Lessons Learnt from Field Visit . Group 3 Dan Kwian Pottery. May 22, 2012. Contents. Group members Brief introduction of Dan Kwian Pottery Cluster The best practices we have learnt from company Type of improvements . Group Members. Mr. Hoang Cong Minh. Ms. Mai Dieu Huyen.

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Lessons Learnt from Field Visit

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  1. Lessons Learnt from Field Visit Group 3 Dan Kwian Pottery May 22, 2012

  2. Contents • Group members • Brief introduction of Dan Kwian Pottery Cluster • The best practices we have learnt from company • Type of improvements

  3. Group Members Mr. Hoang Cong Minh Ms. Mai DieuHuyen Mr. AungZawMyint Mr. AungMyo Mr. VannithaPhommavong Ms. EkSopheara Mr. PhetanongInsarn

  4. Brief introduction of Cluster • Name : Dan Kwian Pottery • Established : Early 2005 • Members : 40 • Products/Services : (1) Pottery (Handicraft) such as: Flower pot house, Light blub house, Peak cook house, Fish house, heart furnace. (2) Tourism (Home Stay) • Location : Dan Kwian, Chokchai District, NakhonRatchasimaProvice

  5. Brief introduction of Cluster (cont) • Source of founds: • Initial financial supported by the government -- no longer financial support now • Self-financing: Sales commission fees (5% of the total sales) from members

  6. Market • The current and potential market: domestic and international market • Export members: 10 • The total sales amount: Approx. 625containers/year • Export amount: 80% of total sales, amounting to 500 containers/year • Export location: USA, Canada, Japan and EU • Domestic market: 20%, accounting for 125 containers

  7. Best Practice of Dan Kwian • Good cooperation and relationship • Government support • Job creation for the local people • Dynamic leader and good management • Culture • Common standard for the raw material • No copy rights – product differentiation

  8. Improvement needed for Dan Kwian • Substitute wood by the rice husk • Design centre (R&D) • Assign the cluster for buying the raw material and packaging • Apply fair trade system for the cluster • Build up the common logo and slogan

  9. Competition with Dan Kwian Cluster • Comprehensive value chain: Raw material, processing, and export) • Reinvest the commission fee to other additional activities such as training and R&D • Design products by attaching the culture to make the product differentiation • High value added products • Set up the quality control system • Development plan (sales and marketing, management, and budget) • Business trip and market survey • Develop the domestic market

  10. Competition with Dan Kwian Cluster • Set up the export consortia to build the export network (including the market promotion) • Promote products through internet and website

  11. Thank for your attention!

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