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Evolution of Social Networking

Evolution of Social Networking. Wei-Li Liu. Introduction. Goal: a. Do research on the history of social networking b. Compare the features of some of the past popular social networking sites c. Predict what the next generation’s social networking sites Sources:

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Evolution of Social Networking

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  1. Evolution of Social Networking Wei-Li Liu

  2. Introduction • Goal: a. Do research on the history of social networking b. Compare the features of some of the past popular social networking sites c. Predict what the next generation’s social networking sites • Sources: Computer History museum, Internet forum, IEEE paper

  3. First E-mail (1971) • The ARPANET (“Advanced Research Projects Agency Network”) emerged as the first larger networks. • SNDMSG = program deliver message by appending to a file on the same computer • CPYNET = file transfer program which writes and reads files on remote compute • Ray Tomlinson SNDMSG + CPYNET = EMAIL

  4. BBS (1978) • Bulletin Board System (BBS) is a computer application dedicated to the sharing or exchange simple messages on a network • The primary online community before WWW • Text based, accessible by Telnet

  5. USENET (1980) • Worldwide distributed Internet discussion system • Users read and post messages to 1 or more categories (newsgroups) • Resembles BBS and Internet forum

  6. Early social networking • GeoCities (1994): a. Users create their own web sites categorized by one of six cities b. Computer Silicon Valley Entertainment Hollywood • theGlobe.com (1995): a. Going public in 1998 posting the largest 1st day gain of IPO in history up to that date ( 606% increase of initial share) b. Fell from 850 million to 4million or less in 3 years

  7. SixDegrees.com (1997): a. Based on “Web of Contacts” model b. Named after the “six degrees of separation” concept and allowed users to list friends c. Users could send message to their first 3 degrees • Friendster(2002): a. Become a social gaming site in June, 2011 b. Popular in Southeast Asia

  8. Social Networking today • Myspace (2003): a. 2005 -2008 most visited social networking sites b. June, 2006 surpassed Google as the most visited sites in US c. June 2009 1600 employee June 2011 200 workers • My Space is sold to Specific Media and Justin Timberlake in 2011

  9. Facebook (2004): a. Originally as a way to connect college students b. First launched at Harvard University • Twitter (2006): a. Users send and read text-based post of up to 140 characters known as tweets b. Over 200 million tweets per day

  10. Social Networks Compared (BY USERS) Myspace (2003) Facebook (2004) Twitter (2006)

  11. Future Social Networking • The Social Graph will become portable • We will form around the real social networks • Social Networking will become pervasive everything has social networks features 4. The social network should monitor my networks and people I contact with

  12. Thanks!

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