Education Activities Committee Strategic Plan Review & Recommendations

Education Activities Committee Strategic Plan Review & Recommendations Dec 09 Neal Barlow VP Ed, Elect

Strat Plan Update - Vision 2014 – (No Recommended Changes)- Progress In 2009 (ADDED)- Modifications To 2009-2013 GOALS- SWOT analysis (Updated)- Strategic Action Plans (FEW CHANGES)

Progress in 2009 Education Program Progress in 2009 Professional development improved opportunities to provide both member continuing education needs while improving financial sustainability by attracting and approving seven new partners as academic, association, and Industry partners in 2009: University of Colorado, Stevens Institute of Technology, University of Tennessee Space Institute, Auburn University, National Agency for Finite Element Methods and Standards, Practical Aeronautics, Inc., and Leaderpoint Academic affairs reached the goal of increasing by 25% the number of AIAA members who are industry-based evaluators for ABET, Inc; currently 31% of the 36 evaluators are industry-based. Student member activities continue to grow: with student membership trending up at approximately 3% a year, student paper conference presentations remaining above 200 for the second year in a row, student design team competition proposals remaining above 40 for the second year in a row, and video conferencing being successfully employed to expand opportunities for student conference participation in the Asian Basin. Pre-college programs continue to evolve by expanding online K-12 materials and outreach activities. Educator associates increased in 2009 to an impressive1869 associate members.

Strategic Goals for 2009–2013 Membership Retention, Growth, Diversity, and Engagement Increase …..student membership by roughly 28% (from 7,000 in 2008 to 9,000 by 2013). Education Programs In accordance with our Strategic Imperatives, AIAA will lead aerospace workforce development throughout our community while actively supporting broader STEM education initiatives. Professional development goals: 1. Increase professional development event attendance by 50% (from 480 paid attendees in 2008 to 720 paid attendees in 2013). Expand coursework offerings by partnering with other organizations. 2. Academic affairs goals: Increase by 25% the number of AIAA members who are industry-based reviewers for ABET, Inc. (formerly the Accreditation Board for Engineering and Technology). 3. Student member activity goals: Increase student member participation in section activities, conferences, and design/paper competitions by 100%. 4. Pre-college program goals: Increase educator associate members by 30% and educator conference attendance by 100%; substantially expand online K-12 materials. 5. Educator recognition goals: Significantly expand the recognition of teachers throughout the educational system for efforts contributing to a stronger aerospace workforce.

Increase …..student membership by roughly 28% (from 7,000 in 2008 to 9,000 by 2013). Goal 28% Projection 11%

Increase …..student membership by roughly 28% (from 7,000 in 2008 to 9,000 by 2014).

Increase professional development event attendance by 50% (from 480 paid attendees in 2008 to 720 paid attendees in 2013).

Are the Goals Correct? • Increase professional development event attendance by 50% (from 480 paid attendees in 2008 to 720 paid attendees in 2013). • PMEC has concerns and reservations. In order to achieve this goal, we rely on many external factors, primarily the economy, most of which are out of our control. We could simply lower all the fees to entice more to attend, though this will defeat the goal of having a balanced PD budget by 2011. Looking at our attendance history, the program has averaged about 550 attendees each year, and at no time have we recorded an increase approaching that stated in Goal #1. • The committee moves to reword the goal to the following… * Steve Gorrell, Chair PMEC

Proposed Goal • Increase professional development average number of students per class by 40% (From 13 in 2009 to 18 in 2013). • This number is more important than the event attendance goal - more people attended with less courses, the per attendee cost is lower (expenses are lower, revenue is higher). • This could possibly satisfy the balanced PD budget goal. * Steve Gorrell, Chair PMEC

Are the Goals Correct? 2. Expand coursework offerings by partnering with other organizations. PMEC accepts Goal #2. This is currently being worked on. The program has already approved seven partners. The goal is to provide our members and others with additional educational courses we do not or could not offer. These partners will have their logos displayed on our website and links to their tuition/registration sites. Each partner is to record how many AIAA members become students to that university/learning center and a percentage of the tuition rates is then returned to AIAA. That is one option; the other is that if royalty is not back to AIAA, then the listing on our website is at a flat fee. * Steve Gorrell, Chair PMEC

Partner Program • In 2009 PMEC has approved seven partners • Academic Partners • University of Colorado • Stevens Institute of Technology • University of Tennessee Space Institute • Auburn University • Association Partners • National Agency for Finite Element Methods and Standards • Industry Partners • Practical Aeronautics, Inc. • Leaderpoint * Steve Gorrell, Chair PMEC

Strategic Goals for 2009–2013 Membership Retention, Growth, Diversity, and Engagement Increase …..student membership by roughly 28% (from 7,000 in 2008 to 9,000 by 2013). Education Programs In accordance with our Strategic Imperatives, AIAA will lead aerospace workforce development throughout our community while actively supporting broader STEM education initiatives. Professional development goals: 1. Increase professional development average number of students per class by 40% (From 13 in 2009 to 18 in 2013). Expand coursework offerings by partnering with other organizations. 2. Academic affairs goals: Increase by 25% the number of AIAA members who are industry-based reviewers for ABET, Inc. (formerly the Accreditation Board for Engineering and Technology). 3. Student member activity goals: Increase student member participation in section activities, conferences, and design/paper competitions by 100%. 4. Pre-college program goals: Increase educator associate members by 30% and educator conference attendance by 100%; substantially expand online K-12 materials. 5. Educator recognition goals: Significantly expand the recognition of teachers throughout the educational system for efforts contributing to a stronger aerospace workforce. * Steve Gorrell, Chair PMEC

Academic Affairs • CURRENT GOAL: Increase by 25% the number of AIAA members who are industry-based reviewers for ABET. • Number of evaluators reduced to those who have been on a visit since 2000 (primarily education-based) • Evaluators recruited from industry • 11 of 36 current PEVs are now from industry (31%) • RECOMMEND: Goal be reworded to maintain industry-based evaluators above 30% * Bill Garrad, Chair AAC

Modification to Strategic Goals for 2009–2013 Membership Retention, Growth, Diversity, and Engagement Increase …..student membership by roughly 28% (from 7,000 in 2008 to 9,000 by 2013). Education Programs In accordance with our Strategic Imperatives, AIAA will lead aerospace workforce development throughout our community while actively supporting broader STEM education initiatives. Professional development goals: 1. Increase professional development average number of students per class by 40% (From 13 in 2009 to 18 in 2013). Expand coursework offerings by partnering with other organizations. 2. Academic affairs goals: Maintain the number of AIAA members who are industry-based Program Evaluators for ABET, Inc. above 30% of the total number of AIAA evaluators. 3. Student member activity goals: Increase student member participation in section activities, conferences, and design/paper competitions by 100%. 4. Pre-college program goals: Increase educator associate members by 30% and educator conference attendance by 100%; substantially expand online K-12 materials. 5. Educator recognition goals: Significantly expand the recognition of teachers throughout the educational system for efforts contributing to a stronger aerospace workforce. * Bill Garrad, Chair AAC

Student member activity goals: Increase student member participation in section activities, conferences, and design/paper competitions by 100%.

Student member activity goals: Increase student member participation in section activities, conferences, and design/paper competitions by 100%. • - Analysis trends are between +14% & 30 % • Recommend a stretch goal for 2013 of 40% • Motivation to look for new approaches • But realistic as a stretch goal • - Actions: • Develop ways to attract freshman and sophomore to membership through professional outreach programs – direct impact on K-12 outreach • Reconcile student branch membership * Chris Tavares, Chair, SAC

Modification to Strategic Goals for 2009–2013 Membership Retention, Growth, Diversity, and Engagement Increase …..student membership by roughly 28% (from 7,000 in 2008 to 9,000 by 2013). Education Programs In accordance with our Strategic Imperatives, AIAA will lead aerospace workforce development throughout our community while actively supporting broader STEM education initiatives. Professional development goals: 1. Increase professional development average number of students per class by 40% (From 13 in 2009 to 18 in 2013). Expand coursework offerings by partnering with other organizations. 2. Academic affairs goals: Maintain the number of AIAA members who are industry-based Program Evaluators for ABET, Inc. above 30% of the total number of AIAA evaluators. 3. Student member activity goals: Increase student member participation in professional conferences, student conferences, and design (paper) competitions by 40%. 4. Pre-college program goals: Increase educator associate members by 30% and educator conference attendance by 100%; substantially expand online K-12 materials. 5. Educator recognition goals: Significantly expand the recognition of teachers throughout the educational system for efforts contributing to a stronger aerospace workforce. * Chris Tavares, Chair, SAC

Strategic Goals for 2009–2013 Education Programs In accordance with our Strategic Imperatives, AIAA will lead aerospace workforce development throughout our community while actively supporting broader STEM education initiatives. Professional development goals: 1. Increase professional development event attendance by 50% (from 480 paid attendees in 2008 to 720 paid attendees in 2013). Expand coursework offerings by partnering with other organizations. 2. Academic affairs goals: Increase by 25% the number of AIAA members who are industry-based reviewers for ABET, Inc. (formerly the Accreditation Board for Engineering and Technology). 3. Student member activity goals: Increase student member participation in section activities, conferences, and design/paper competitions by 100%. 4. Pre-college program goals: Increase educator associate members by 30% and educator program interaction by 100%; substantially expand online K-12 materials. 5. Educator recognition goals: Significantly expand the local recognition of teachers throughout the educational system for efforts contributing to a stronger aerospace workforce. * Julie Albertson, Chair, PreCollege

Modification to Strategic Goals for 2009–2013 Membership Retention, Growth, Diversity, and Engagement Increase …..student membership by roughly 28% (from 7,000 in 2008 to 9,000 by 2014). Education Programs In accordance with our Strategic Imperatives, AIAA will lead aerospace workforce development throughout our community while actively supporting broader STEM education initiatives. Professional development goals: 1. Increase professional development average number of students per class by 40% (From 13 in 2009 to 18 in 2013). Expand coursework offerings by partnering with other organizations. 2. Academic affairs goals: Maintain the number of AIAA members who are industry-based Program Evaluators for ABET, Inc. above 30% of the total number of AIAA evaluators. 3. Student member activity goals: Increase student member participation in professional conferences, student conferences, and design (paper) competitions by 40%. 4. Pre-college program goals: Increase educator associate members by 30% and substantially expand online K-12 materials. 5. Educator recognition goals: Significantly expand the local recognition of teachers throughout the educational system for efforts contributing to a stronger aerospace workforce. * Julie Albertson, Chair, PreCollege

Strat Plan Update - Vision 2014 – (No Recommended Changes)- Progress In 2009 (ADDED)- Modifications To 2009-2013 Plan- SWOT analysis (Updated)- Strategic Action Plans(FEW CHANGES)

Education Activities Committee Backup Slides

Are Strategic Actions Appropriate? • Partner with other organizations offering complementary course products in areas that are not unique to aerospace careers. • Identify and offer new courses in hot topical areas such as our Strategic Imperatives. • Increase the on-site course program. • PMEC feels these actions are appropriate at this time. * Steve Gorrell, Chair PMEC

Section III: Strategic Action Plans Professional Development Opportunities in 2010 We have a staff with diverse skill sets that can share resources for efficiency. We can seek other ways to use the AIAA brand itself, since members are familiar with and committed to AIAA products and services. We can use our numerous communication vehicles with our constituencies to enable piggyback marketing of PD activities. There is an increase in the number of technical committees that are sponsoring and/or supporting short courses. There is an increased interest in on-site courses from government agencies and companies. Strategic Actions (2010 to 2014) Partner with other organizations offering complementary course products in areas that are not unique to aerospace careers. Identify and offer new courses in hot topical areas such as our Strategic Imperatives. Increase the on-site course program.

Section III: Strategic Action Plans Student Programs Opportunities in 2010 Increased usage of online media (blogs, wikis, forums, podcasts, groups, etc.) may create opportunities to reach next-generation professionals. There is high visibility in Congress and the general public of the challenge of increasing enrollment in STEM-related subjects. The career passion demonstrated in the popular “When Did You Know?” campaign may create opportunities to attract students from other disciplines into aerospace. Look for synergy between college student and K-12 outreach activities * Chris Tavares, Chair, SAC

Section III: Strategic Action Plans Student Programs Strategic Actions (2010 to 2014) Increase student membership via more directed outreach (promotion and branch visits). Increase student membership via reconciling membership between branches and Institute. Involve student members in a much greater way in regular AIAA activities. Set up an active blog for student-to-student, student-to-mentor, and branch-to-branch interaction. Advocate mentoring of students by professional members. Potentially leverage the “When Did You Know?” campaign to get students to focus on their love as opposed to merely financial considerations. Expand popular design competitions to reach out to more students. Increase team prizes to match individual prizes, as the industry is headed more into a team environment. Include a freshman/sophomore category in student conferences. Partner with other societies to work together on the same goals. Encourage high school student participation in local student branches and professional sections. Develop high school focused activities such as paper or poster competitions to be held in conjunction with other AIAA events. Establish college student mentors for high school students. * Chris Tavares, Chair, SAC

Section III: Strategic Action Plans Pre-College Outreach Opportunities in 2010 The popularity of the “When Did You Know?” promotional campaign may create interest and opportunities to attract K-12 audiences. Increased usage of new online media (blogs, wikis, forums, podcasts, groups, etc.) may create mechanisms and opportunities to reach next-generation professionals. There is high visibility in Congress and the general public of the challenge of increasing enrollment in STEM-related subjects. Increased partnerships can result in “force multipliers.” Strategic Actions (2010 to 2014) Build on the results of Inside Aerospace 2008 and its report to develop a broad and far reaching workforce development action plan and identify necessary venues to encourage future coordinated activities. Lead and integrate an aerospace focused response to workforce development needs across other societies, industry, government, and academia. (this lies under the Workforce Development and Careers Committee) Expand the online resources we make available to include materials that can be used by classroom mentors as well as educators. Establish relationships with diverse types of organizations and associations to more broadly position AIAA’s K-12 events/programs. Develop hands-on programs or additional competitions for K-12 audiences, including mapping to standards. Develop tools for educators to answer the question “Why math and science?” and “Why engineering and technology?” for their students. Work with the Institute’s Technical Committees to create opportunities for students to see a career path in the aerospace industry. Work with the Institute’s Region and Section Activities Committees to stimulate K-12 programs and member involvement at the local level, including mentoring of educators by members. Widely promote the “When Did You Know?” campaign to benefit from the passion demonstrated in these first-person accounts. * Julie Albertson, Chair, PreCollege

Education Activities Committee Strategic Plan Review & Recommendations