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2011 Ad Capabilities

2011 Ad Capabilities. Leaderboard. Dimensions: 728x90 Placement: Top of Page Formats: .jpg, .gif, .swf Functionality: Rotates upon refresh 50/50 split with National Supported Pages:. Medium Rectangle. Dimensions: 300x250 Placement: Middle or Right Hand Column

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2011 Ad Capabilities

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  1. 2011 Ad Capabilities

  2. Leaderboard Dimensions: 728x90 Placement: Top of Page Formats: .jpg, .gif, .swf Functionality: Rotates upon refresh 50/50 split with National Supported Pages:

  3. Medium Rectangle Dimensions: 300x250 Placement: Middle or Right Hand Column Formats: .jpg, .gif, .swf Functionality: Rotates upon refresh 50/50 split with National Supported Pages: Home, Section and Story Pages Two Displays Available

  4. Half Page Ad 300x600 Half Page Ad Dimensions: 300x600 Placement: Top Display Formats: .jpg, .gif, .swf Functionality: Rotates upon refresh Position may contain Standard Display (300x250) or Double Display (300x600) 50/50 split with National Supported Pages:

  5. ExpandableLeaderboard 728x180 Expanded Dimensions: 728x90, 728x180 Placement: Top of Page Format: .swf Functionality: Expands down upon user initiation Rotates upon refresh 50/50 split with National Supported Pages: *Not available on video page.

  6. ExpandableMedium Rectangle Dimensions: 300x250, 600x250 Placement: Bottom display position Format: .swf Functionality: Expands left upon user initiation Rotates upon refresh 50/50 split with National Supported Pages: 600x250 Expanded *Not available on video page

  7. IB Countdown Ads Dimensions: 300x250 and 728x90 Placement: Top of page, middle and right column Format: .swf Functionality: Show how many days, hours, minutes or seconds is left until a specific date or event, such as a sale or event. The countdown clock pulls data from the sites visitor’s computer clock to ensure accuracy and create a personalized experience. Rotates upon refresh Supported Pages: To see the Countdown Ad animate, please Click Here.

  8. Synchronized Ads Dimensions: 300x250 and 728x90 Placement: Top of page, middle and right column Format: .swf Functionality: consist of two IAB ads that are scheduled to run simultaneously on a page (i.e. "roadblocked"). The animation in each of them is timed to give the appearance that the ads interact with each other. Rotates upon refresh Supported Pages: To see Synchronized Ads in action, please Click Here.

  9. Click-to-Print Coupon IAB Ad Dimensions: 300x250 and 728x90 Placement: Top of page, middle and right column Format: .jpeg or .gif Functionality: non-flash IAB ad that links directly to a click-to-print coupon instead of linking to the client’s website. When the visitor clicks on the IAB ad, a pop-up window appears, showing the coupon and instructions for printing. Rotates upon refresh Supported Pages: To see a Click-to-Print Coupon IAB Ad, please Click Here.

  10. Weather-Triggered Ads Dimensions: 300x250, 728x90 Placement: Top of Page, Middle and Right Column, up to 5 sections Formats: .jpg, .gif, .swf Functionality: Display different information depending on a specified set of weather conditions. Use a specific location and specific set of weather data (i.e. current temperature) to display a message appropriate to that condition. Rotates upon refresh 50/50 split with National Supported Pages: *If more than one Weather-Triggered client is ordered to run on the same page at the same time, their trigger parameters need to be identical.

  11. Pushdown 1000x300 Expanded Dimensions: 1000x300 expanded 1000x40 unexpanded Placement: Top of Page Format: .swf Functionality: Pushes the page down One ad per page, displays once per user per day When requesting, please specify date and section Supported Pages: 1000x40 Unexpanded

  12. IB Hover Ad Dimensions: 120 pixels high x browser window width Placement: Bottom of Page Formats: .swf Functionality: The Hover Ad anchors itself to the bottom of your browser window on any section you target. As you scroll up and down on your site’s page, the Hover Ad follows. When requesting, please specify date and section Supported Pages: To see this Hover Ad, please Click Here. * If you wish to run a Hover ad on the homepage and story pages, interstitial settings would also allow traditional floating rich media ads to run there if they are targeted ROS. This is easy to prevent by excluding the homepage and Detail pages from ROS floating rich media targeting. Please contact your Campaign Specialist to review in greater detail if you feel this applies to you.

  13. IB Hover Ad with Animation Dimensions: 120 pixels high x browser window width Placement: Bottom of Page Formats: .swf Functionality: The Hover Ad anchors itself to the bottom of your browser window on any section you target and includes simple animation. As you scroll up and down on your site’s page, the Hover Ad follows. When requesting, please specify date and section Supported Pages: To see the animated Hover Ad, please Click Here. * If you wish to run a Hover ad on the homepage and story pages, interstitial settings would also allow traditional floating rich media ads to run there if they are targeted ROS. This is easy to prevent by excluding the homepage and Detail pages from ROS floating rich media targeting. Please contact your Campaign Specialist to review in greater detail if you feel this applies to you.

  14. IB Hover Ad with Video Dimensions: 120 pixels high x browser window width Placement: Bottom of Page Formats: .swf Functionality: The Hover Ad anchors itself to the bottom of your browser window on any section you target. As you scroll up and down on your site’s page, the Hover Ad follows. When requesting, please specify date and section Supported Pages: To see the Hover Ad with Video, please Click Here. * If you wish to run a Hover ad on the homepage and story pages, interstitial settings would also allow traditional floating rich media ads to run there if they are targeted ROS. This is easy to prevent by excluding the homepage and Detail pages from ROS floating rich media targeting. Please contact your Campaign Specialist to review in greater detail if you feel this applies to you.

  15. FloatingRich Media 500x300 Floating Rich Media Dimensions: Maximum size 500x300 Placement: Varies but will be above fold Formats: .swf Functionality: Rotates upon refresh Local only position Supported Pages:

  16. Floating Rich Media with IAB Leave-Behind Dimensions: Floating Rich Media: Maximum size is 500x300. Leave-Behind: 300x250 or 728x90. Placement: Varies but will be above fold Format: Floating Rich Media: swf Leave-Behind: .jpeg or .gif Functionality: includes a Floating Rich Media Ad and an IAB Ad Unit (Medium Rectangle OR Leaderboard). The Floating Rich Media ad begins moving over the main content of a site when the page first loads. The Floating Rich Media ad then disappears after a maximum of 10 seconds while the IAB Ad Unit remains on the page. Supported Pages: 500x300 Floating Rich Media To see a Floating Rich Media with IAB Leave-Behind, please Click Here.

  17. Video MediumRectangle Ad Dimensions: 300x250 Placement: Top and/or Bottom display position Format: .swf Functionality: Two parts: a teaser and the video player. The teaser is a standardMedium Rectangle Ad that encourages or "teases" viewers to watch the video by clicking on a play button. If a visitor presses the play button, the teaser dissolves and the video plays within the body of the ad Rotates upon refresh 50/50 split with National Supported Pages:

  18. Titlebar Drop-Down Ad Dimensions: 100x34 Logo Ad, 320x130 Drop Down Element Placement: Prominent content area on the home page Format: Logo ad - .png Drop Down Element - .swf Functionality: When the page loads, an animated Flash ad drops down from the title bar for eight seconds before pulling back up and leaving behind a 100x34 pixels logo ad in the title bar. Supported Pages: 320x130 Drop Down Element

  19. Site Sponsorship Dimensions: 100x34 Placement: Top right hand corner Formats: .png Functionality: Rotates upon refresh or exclusive May be scheduled by section or Can carry through entire site Local only position Supported Pages:

  20. Section Sponsorship 240x180 Flash Video Dimensions: 100x34 and 300x100 Placement: 100x34 at the top of the middle column, 300x100 beneath headlines Formats: 100x34 - .png, 300x100 -.jpg, .gif static or animated Functionality: Rotates upon refresh or exclusive Local only position Supported Pages: 80x60

  21. Story Page Sponsorship Dimensions: 250x120 and 100x34 Placement: 250x120 at the top of story, 100x34 at the bottom of story Formats:100x34 - .png, 250x120- .jpg, .gif static or animated Functionality: Rotates upon refresh or exclusive Local only position Supported Pages:

  22. Content Integration Module 240x180 Flash Video Dimensions: 100x34 and 80x60 Placement: Top Right Column Formats: .gif and .jpg Functionality: Includes Titlebar, Titlebar image, Blurb image and Blurb text Rotates upon refresh or exclusive Local only position Supported Pages: 80x60

  23. Weather Section Dual Sponsorship Dimensions: 100x34 and 300x100 Placement: 100x34 at the top of the Live Radar Titlebar, 300x100 beneath Radar graphic Formats: 100x34 - .png, 300x100 -.jpg, .gif static or animated Functionality: Exclusive position, hardcoded (not ad server delivered thus impression information must be calculated based on page views), Click tracked Local only position Supported Pages: *This additional section sponsorship is only available on the Weather section and must be hardcoded. Requests to add additional sponsorship to additional sections and/or serve both sponsorships would be a custom request. *Placement of the Content Integration Module in the third column may vary based on the editorial content layout in the Weather Section. Optional placement would be above the Display ad.

  24. Sponsorship Wrapper Dimensions: 640x60 Top, 640x90 or 640x120 Bottom Placement: weather map pages and editorial interactives Formats: Top- .gif or .jpg, animated or static Bottom - .swf, .gif or .jpg, animated or static Functionality: Rotates upon refresh or exclusive Can rotate 50/50 with national Supported Pages: *Placement of the Content Integration Module in the third column may vary based on the editorial content layout in the Weather Section. Optional placement would be above the Display ad.

  25. Flash Video 240x180 Flash Video 240x180 Flash Video Dimensions: 240x180 Placement: Top Right Column Formats: .swf Functionality: Auto Plays upon first visit to section Rotates upon refresh or exclusive Local only position Supported Pages: 80x60

  26. Pre-Roll Video Ads Placement: Plays before video in the Video section player and Home Page Video Player Formats: See product catalog for acceptable file formats Functionality: Rotates upon refresh or exclusive 50/50 Split with national Pre-Roll Video companion ads include either an IAB Leaderboard or Medium Rectangle, or both Leaderboard and Medium Rectangle Ad that appear when the pre-roll video begins and stay on the page until the visitor chooses a new video. Video Pre-Roll * The Homepage video player and the player located on the /video/ page can accommodate either the Leaderboard and Display companion ads or both.

  27. E-mail Newsletter Ads Placement: Wide Skyscrapers appear in the right rail of html e-mail newsletters Text ads appear under the top story and headlines areas of text newsletters Formats: .jpg or .gif static or animated Functionality: Rotates upon refresh or exclusive 50/50 Split with national 160x600 Skyscraper

  28. Page Skin Ad Placement: Home and Section Pages. The Page Skin Ad campaign is active on the site for 24 hours. Campaigns may be extended by request. Formats: .jpg or .gif static Use a small graphic (100 x100 pixels max) on white background that can be tiled. IB will size as needed. Functionality: The ad does not click through, but its impressions are counted. Floating Rich Media cannot run on the same section or during the same time-period as the Page Skin Ad. Supported Pages: * The Page Skin ad is a premium product and requires approval from Tim Reynolds before submitting Webscan Order to IB to produce and schedule.

  29. Homepage Skin and Pencil Ad Dimensions: Pencil Ad: 1000x40 Page Skin: Use a small graphic (100 x100 pixels max) on white background that can be tiled. IB will size as needed. Placement: top and sides of homepage Format: Pencil Ad:.jpg, .gif or .swf Page Skin: .jpg or .gif static Functionality: Pencil Ad and Page Skin scheduled together to provide one cohesive branding message for your customer. This solution combines the visibility of a Page Skin with the clickability of a Pencil ad. Supported Pages:

  30. Full Page Ads Single Page Ads are client-based content pages that incorporate logos, images, text and links into the site using a variety of templates. Single Page Ads can also include additional functionality such as Coupons, Feedback Forms, and Flash Video Ads as requested.

  31. Contest Pages Contest Pages provide contest functionality to collect information from visitors, such as their name, address and e-mail. The main components of a Contest Page campaign include: The template or layout, contest rules and the contest form.

  32. Community Contest Community Contest combines the photo upload functionality of Image Upload Module and Slideshow with a contest. It is useful for campaigns that want visitors to upload pictures as part of the promotion. For example, a contest for the best pet photos.

  33. E-mail Blast An E-mail Blast is a customized e-mail that is sent out once the contest ends to everyone who has entered the contest. An E-mail Blast consists of a client's logos, images and/or text.

  34. Countdown Clocks Countdown clocks are graphics that show how many days, hours, minutes or seconds is left until a specific date or event, such as a sale or event.

  35. Lead Generation Form The Lead Generation Form is an HTML form used to gather visitor information and provide it to the client via e-mail. Each form includes fields that the visitor must complete before submitting (all fields will be required fields). The information the visitor submits is then sent to designated e-mail address(es).

  36. Note: Anything requested that varies from these mocks must receive corporate approval with written documentation (e-mail) of approval.

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