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ContentGuard An Intellectual Property Company

ContentGuard An Intellectual Property Company. IPED Conference November 1, 2007 Presented By Eddie Chen CONTENTGUARD. DRM?. DRM : Manage content uses following the guideposts. Content. Content Provider. Content Consumer. Source. Destination. License. Examples:

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ContentGuard An Intellectual Property Company

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  1. ContentGuardAn Intellectual Property Company IPED Conference November 1, 2007 Presented By Eddie Chen CONTENTGUARD

  2. DRM?

  3. DRM: Manage content uses following the guideposts Content Content Provider Content Consumer Source Destination License Examples: - Ad free for premier members - Copy off DVD for $5 - Earn points for referring to a friend Trust Model License prescribes Choices to Consumers

  4. Content Distribution Evolution Distribution Model Usage Model Owner/Distributor Centric (“linear”) Consumer/User Centric (“dynamic”) Significant inertia behind the Usage Model

  5. Evolution of Digital Rights Evolution of Rights Expression Rights Expressions “Rights Expressions” are digital implementations of written legal contracts Flexible DRM Copy Protection Flags / bits Conditional Access Natural Evolution That Matches Business And Consumer Needs Unprotected Digital Content Legal Contracts (words) Unprotected Analog Content Evolution of Technology Usage and Protection Usage Protection Market requires Flexibility and Protection

  6. Characteristics of “Good” DRM Designs • Transparency, examples • Most consumers don’t know DVD is encrypted • iTunes Plus confuses consumers • Ubiquity, approaches • Vertical – All devices support the same DRM • Horizontal – Share common elements, e.g. REL, scrambling mechanisms • Plug-in – Acquire tools to access content • Translation – Intermediate agent • Flexibility, accommodating market dynamics • Variable pricing • E-copy along with physical copy • Available for 24 hours • …..

  7. DRM Patents – Coverage of an Example Portfolio DRM System Elements Domains ContentGuard Patents 30 36 33 34 28 The premier DRM IP portfolio in breadth, depth, and reach.

  8. DRM Patents – ContentGuard Portfolio Estimated Portfolio Size in 2014 = 403 Patents

  9. CG Mobile Licensing Program Licensee: Device Manufacturers Grant: Entire DRM portfolio Licensed Solutions: All DRM solutions loaded onto the device at the factory DRM Patents – ContentGuard Mobile Licensing Program CG Emerging Licensing Programs • Internet Services / PCs • Set-Top Boxes / PVRs • Consumer Electronics • Enterprise Systems • Healthcare Licensees Flexibility and Design Freedom for device manufactures and operators.

  10. DRM Hype and Reality • DRM provides three principal benefits • Enabling flexible usage of digital content • An environment for new business models • Providing guideposts for content uses • DRM is relevant to a wide a variety of industries including • Entertainment, Enterprise, Healthcare, Financial, Defense • DRM’s Future Is Bright • All digital content will not be “free” • Music industry is struggling to understand the business of digital delivery • High value content • Video, movies, games, software applications • Financial data, schematics, designs, health records, etc… Intellectual Property is the Key Asset for Leading Enterprises

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