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Running for Office & Influencing Government

Running for Office & Influencing Government. Running for Office. Canvassing Propaganda Endorsements Advertising Image Molding. Financing a Campaign.

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Running for Office & Influencing Government

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  1. Running for Office & Influencing Government

  2. Running for Office • Canvassing • Propaganda • Endorsements • Advertising • Image Molding

  3. Financing a Campaign • FECA – Federal Election Campaign Act – some controls on financing – limits hard money (direct to candidate) and public disclosure of spending. • PACs – Set up by interest groups to collect money to support favored candidates • Soft Money – unlimited amounts of money for general purposes – not designated to particular candidates

  4. Public Opinion • Ideas and attitudes that most people hold on a particular issue or person. Key role in a democracy. • Personal background plays major role in person’s opinion: age, gender, income, race, religion, occupation, and place of residence all play important roles. • Mass Media • Interest groups – work to influence public opinion towards their point of view

  5. Interest groups • Examples: AARP, NAACP, NRA, ACLU, Greenpeace, Sierra Club, PETA. • Individuals who share a point of view on an issue. • Represented by Lobbyists • Public Interest Groups – represent large portions of population, nonpartisan. Ie: League of Women Voters

  6. Features of Public Opinion • Direction • Intensity • Stability

  7. Measuring Public Opinion • Public Opinion Poll • Pollster – specialist in charge of regularly conducting polls – employed by most presidents • Random samples • Push Polls – questions worded to influence a person’s responses

  8. Mass Media • Print media • Electronic meda • Public agenda – many problems and issues – these are the ones that receive the most time, money, and effort from government leaders. • Media plays a “watchdog” role in politics.

  9. Restrictions on Mass Media • Media is free from “prior restraint” • Libel - Media may not intentionally publish false information to damage one’s reputation; however, in New York Times v. Sullivan, it was decided that public officials must prove actual malice in these cases. • FCC – Federal Communications Commission regulates media through rules on broadcast (radio/television)

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