130 likes | 317 Views
Presented by Sawmill Marketing Public Relations. Founded in 1995 Specializes in media relations, media training, crisis communications, social content integration Focus is on using Public Relations as a Client’s Business Development Strategy. Traditional Media. Traditional Media Strategy.
E N D
PresentedbySawmill Marketing Public Relations • Founded in 1995 • Specializes in media relations, media training, crisis communications, social content integration • Focus is on using Public Relations as a Client’s Business Development Strategy
Traditional MediaStrategy • How • Target Audiences • Objective/Purpose
Traditional MediaTools • News Releases • Interviews
Traditional MediaTools • Tours • Background Information/Fact Sheets
Traditional MediaTools • Experts • Images • Story Pitches/Ideas
Traditional MediaTactics • Exclusive/Advance • Balancing Local, Trade, Regional, National
Traditional MediaTactics • Print, Online, Broadcast • Hard news vs. feature/trend (soft)
Traditional MediaTactics • Many ‘points of entry’ • Wire services/social media distribution service
Traditional MediaTips • News vs. Promotion • Timing Could Be Everything
Traditional MediaTips • Repurpose and Recycle • Stop ‘n Start or Ongoing?