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Communications/Public Relations/Marketing

Communications/Public Relations/Marketing. A Regional Tribal College. What is Communication?. Information is sent from a sender or encoder to a receiver or decoder Could be the most important thing you do to be successful. What is Public Relations?.

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Communications/Public Relations/Marketing

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  1. Communications/Public Relations/Marketing A Regional Tribal College

  2. What is Communication? • Information is sent from a sender or encoder to a receiver or decoder • Could be the most important thing you do to be successful

  3. What is Public Relations? • One of the earliest definitions of PR was coined by Edward Bernays. According to him, "Public Relations is a management function which tabulates public attitudes, defines the policies, procedures and interest of an organization followed by executing a program of action to earn public understanding and acceptance.”

  4. What is Marketing? • Marketing, as suggested by the American Marketing Association, is "an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders"

  5. Starting from Scratch • Know your tribal college history • Know the direction of college • Know the priorities • What is the personality of your college?

  6. Mission Statement • Mission Statement: • One sentence statement of the goals and mission of your tribal college “Through education, Northwest Indian College promotes indigenous self-determination and knowledge.”

  7. Create your PR/Marketing Plan • Basic parts of the PR/Marketing Plan • Brainstorm Your Messages • Brainstorm your target audience • Brainstrom how you can get your message to your target audience

  8. The Message • Definition of “The Message”: • Core ideas, statements and information you want to convey: Tell YOUR Story • No matter what, your goal is to get your message out there • Think of it as a short, to-the-point Instant Message or Email to your audience

  9. Free vs. Paid Messaging • Free Messaging • Public Relations • Target Audience Networking or working with “connectors” • Reporters/gate keepers networking • Events • Creating/Updating your website • Press Conference

  10. Free vs. Paid Messaging • Paid Messaging • Marketing • Paid Advertising • Creating an event to get your message out

  11. The Art of Free Press • Public Relations is an art form • Building Relationships with Gatekeepers • Creating the “Bang” • Creating a good press release • Pitching the story

  12. Public Relations As An Art • News stories/Messaging • Either you love it, hate it or don’t care • Need to take time to think about your strategy • Need to put resources behind it • Think with the visual person or target audience in mind

  13. Building Relationships • Networking is the heartbeat of PR • Create your contact sheet: key name(s), phone numbers, email addresses • Use the contact numbers you have • STAY CONNECTED • Set your calendar by it

  14. Create the “Bang” • Reporters/Gatekeepers have hundreds of emails a day • Separate your story from the rest • How is your group, unique from others • Events • Photo Opportunites

  15. Press Releases • Appetizers for most media representatives • Basics of a Press Release: by-line, date, the message, quotable, contact information • Outside-the-box ideas: connect with a national story, always have a picture, connect with your website

  16. Pitch the Story • Set up time with your media contact • Remember, not every story is a story • Talk about the story, the uniqueness of it…SELL IT! • 30 minutes to sell your stories, make it quick, but illustrative • Isolate the story

  17. The Media Never Sleeps • Always looking for “the story of the year” • When things get “interesting.” • Never Lie • Always Communicate Something • Use credible sources • Stay on message

  18. What is Branding? • A brand is a collection of images and ideas representing an economic producer; more specifically, it refers to the concrete symbols such as a name, logo, slogan, and design scheme.

  19. Strategize for 2007 • If you fail to plan, you plan to fail • PR/Marketing ALWAYS gets lost in the translation • Define your communication style: Intentionally transparent, accidently transparent or not transparent • Have fun!

  20. Aaron Thomas • www.nwic.edu • 2522 Kwina Road, Bellingham WA 98226 • Athomas@nwic.edu • (360)392-4211 • Hyshqe siam e ne schaleche siam! • Thank you!

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