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Using War to Sell Bullets:

Using War to Sell Bullets:. http ://www.helloooooo.com/wp-content/uploads/2010/02/iwo-jima-flag-raising-wwii.jpg. http://www.frontiergunsandammo.com/catalog/images/s7_216781_imageset_01.jpg. The Pathos of an Ammunition Advertisement. By: Kyler Gifford.

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Using War to Sell Bullets:

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  1. Using War to Sell Bullets: http://www.helloooooo.com/wp-content/uploads/2010/02/iwo-jima-flag-raising-wwii.jpg http://www.frontiergunsandammo.com/catalog/images/s7_216781_imageset_01.jpg The Pathos of an Ammunition Advertisement By: Kyler Gifford

  2. Scene is familiar and easy to relate to Target Audience Most common hunting cartridges

  3. The Product Picturesque scene of American life Draws on reader’s patriotism Associates company with the war and American Ideals

  4. How it Appeals to the Consumer

  5. Need for Affiliation Idyllic image of American childhood Strong, Brave Soldiers

  6. Need for Aggression Bullet punched target of Hitler

  7. Need to Escape Daydream like image of where the reader would rather be

  8. Need for Safety Happy , comfortable childhood memory Church in background Warm, inviting color tones Strong, battle-ready soldiers

  9. Need for Tradition Happily endorsed by US Army Connects Western with Democratic Ideals

  10. Conclusion • Successfully markets bullets to consumers • Appeals to American Ideals and Patriotism • Uses reader’s needs for affiliation, aggression, escape, safety, and tradition

  11. Rubric for E-Poster Categories: Exemplary, Mature, Competent, Developing, Undeveloped _E_Teaches something interesting or important to high school students about how ads communicate and work for a certain audience/demographic _E_Claims and sub-claims about your ad clearly supported by evidence you point out in callouts on your ad _M_Slide background chosen to support—or at least not distract from—your analysis _E_Text easy to see _E_Visuals, audio, and text coordinated and clearly planned—a smooth presentation beginning to end _M_Voiceover delivery clearly audible with good pronunciation and conversational style Kyler, You presented a very clear breakdown of the appeals at work in this ad, both at the level of the individual slide and overall. If you were planning to distribute this publically, you would need to re-record the sound, since the quality would not be sufficient for a general audience. Grade: 92

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