1 / 11

Off Track? Revising Your Enrollment Management Plan

Off Track? Revising Your Enrollment Management Plan. PACRAO Conference Newport Beach November 2009 Christine Kerlin Vice President for the University Center and Strategic Planning Everett Community College, WA. Introductions. Who has a SEM Plan now? How effective it? What are the gaps?

irma
Download Presentation

Off Track? Revising Your Enrollment Management Plan

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Off Track?Revising Your Enrollment Management Plan PACRAO Conference Newport Beach November 2009 Christine Kerlin Vice President for the University Center and Strategic Planning Everett Community College, WA

  2. Introductions • Who has a SEM Plan now? • How effective it? • What are the gaps? • Who has advice to offer us?

  3. Ways to Approach Revitalization • Understanding SEM • Relevance • Leadership • Data • Issues • Campus Culture • Involvement • A day at the beach • Two days at the beach

  4. Understanding SEM • SEM is a comprehensive process designed to help an institution achieve and maintain optimum enrollment, where optimum is defined within the academic [instructional] context of the institution. • Adapted from SEM Primer • SEM enables the fulfillment of institutional mission and students’ educational goals. • Adapted from Bob Bontrager • Enrollment management is a comprehensive and coordinated process that enables a college to identify enrollment goals that are allied with its mission, its strategic plan, its environment, and its resources, and to reach those goals through the effective integration of administrative processes, student services, curriculum planning, and market analysis. • Christine Kerlin

  5. Relevance • Relationship to your institution’s Strategic Plan • Vision Statement • Best College is the academic, technical, and cultural center of learning for our region. • Mission Statement • The primary mission of Best College is to provide quality education in an atmosphere that encourages all students to achieve their educational goals. Through effective teaching and supportive student services, the College prepares students to be lifelong learners, responsible community members, and citizens of a rapidly changing world. • To accomplish this mission, the College will… • Provide equal access to educational opportunities for all students; • Maintain high standards of excellence in instructional programs and student services; • Promote a sense of campus community characterized by mutual support and open communication; • Encourage diversity, collegiality, and professionalism; • Collaborate with regional businesses, agencies, schools, and universities to create mutually beneficial partnerships. • Strategic Plan • Initiative One: • The College will develop practices and procedures that build the legacy of sustainability in all areas of the college, including instruction, operations, construction, facilities, land use, energy conservation, and financial management. • Initiative Two: • The College will increase institutional effectiveness by attracting and retaining well-qualified, high-performing employees with multi-cultural experiences and diverse backgrounds. • Initiative Three: • The College will increase access and retention, with special attention to underserved populations. • Initiative Four: • The College will promote signature programs in healthcare, advanced technologies, sciences, entrepreneurship, and the visual arts, and serve additional regional educational needs through the distinctive University Center. • Initiative Five: • The College will provide innovative learning experiences for students in both traditional and alternative modes of instruction and support services. • Initiative Six: • The College will support educational programs that result in a more globally aware and diverse student body and workforce. • Strategic Enrollment Management Plan • Best College • 2009 • Environmental Scan • Issues • Data • Priorities • Strategies • Goals

  6. Leadership • Presidential buy-in and/or leadership • Executive level leadership • Reporting lines

  7. Data • Availability of data • Access to data • Accuracy of data • Moving from “just data” to “information” • Data driven decisions

  8. Issues • Are you in touch with real issues? • Prioritizing issues • Leveraging responses and strategies

  9. Your Campus Culture • What is your structure for SEM? (Committee, department, etc) • What is the consensus or decision pattern? • What affects your budgeting? • What are the effective methods of communication? • Other:

  10. Involvement • Involvement is closely related to leadership • Campus communication • Cabinet level reports • Bringing in the nay-sayers • Combating complacency • Follow-up on progress of strategies • Continuous review of data

  11. The SEM Audit

More Related