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Multi-Ethnic Cooperation. 1930s, a hope for:. “ I have a different slant on things…for my ancestors did not come over on the Mayflower. They met the boat. ” —Will Rogers. WWII. “ The American Way ”.
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Multi-Ethnic Cooperation 1930s, a hope for: “I have a different slant on things…for my ancestors did not come over on the Mayflower. They met the boat.” —Will Rogers
WWII “The American Way” “This is total war. That means there is war work for every American. Motion pictures can render valuable service in helping the civilian understand the what and why of the war.” OWI Manual for Motion Picture Industry “The Fighting Sullivans” 1944
3 major Radio Networks 6 Major Movie Studios 6 Major Recording Companies 9% of Cities have two or more dailies in 1943 Media Consolidation
Casablanca A “Conversion Narrative”
The Hollywood Ten “Are you now, or have you ever been, a member of the Communist Party?”
The “Red Menace” on TV 12 Westerns 16 Military Shows 19 Spy Shows
White-Collar Employment Private-Public Space The Shopping Mall From 8 in 1945 to 3,800 in 1960 Federal Highway System Interstate Highway Act of 1956 Consumer Credit Installment Credit increased 19-fold from 1945-1960 A New American Landscape
A Consumer Republic • Keynesian Economics • The GI Bill • Federal Housing Administration • Expansion of Progressive Income Tax • Taft-Hartley Act of 1947
Military-Industrial Complex 1960: Military consumed half of Federal Budget 1970: U.S. Military had more economic assets than 75 largest U.S. Corporations
Consumption is a Responsibility Right American Consumer Republic
Consumer Citizens • 33 Congressional Acts Related to Consumer Protection, 1960-1978 • 11 New Agencies/Bureaus to Protect Consumer Interests, 1960s-1970s
The Consumer Republic & Ethnic Whites Inclusion in the American Dream
Women • A Campaign to get women in the home • Political Campaign • Cultural Campaign