Effectively Communicating Your Experiential Education Stories:

1. Effectively Communicating Your Experiential Education Stories: Strategies for Messaging and Marketing Ron Kovach Assistant Vice Chancellor – Academic Affairs

2. Workshop Overview • Introduction, objective and goals, case study (10 minutes) • Marketing Phases (20 minutes) • Discussion/Idea Session (30 minutes) • Wrap-up

3. Objective Using an integrated marketing approach to market Experiential Learning to varied audiences

4. Goals of the Marketing Initiative • Improving understanding of concept with each audience • Engaging each audience • Differentiating institution • Supporting institutional objectives • University areas, i.e. Admissions • Strategic Plan • Marketing Plan • Phased Implementation

5. Case Study Purdue University Calumet • Urban, regional campus • Academically comprehensive • 10,000+ student enrollment • ExL degree requirement, all undergraduate students Audience • Students/Parents • Faculty/Staff • Community Partners • Community at Large

6. Definitional Awareness General understanding; what is objective and how to begin communicating initial messages • Branding • Literature & Publications • Media • Events • Technology • Direct Marketing • Institutionalization

7. Contextual Awareness Move beyond general understanding; address implications to all University areas • Literature & Publications • Media • Events • Technology • Direct Marketing • Institutionalization • Marketing Consultant

8. Transformational Awareness • Integrate all messaging and strategies University-wide and with Community Partners • Literature & Publications • Media • Events/Outreach Initiatives • Technology • Direct Marketing • Information Technology • Marketing Consultant

9. Discussion/Idea Session Identify marketing approaches within assigned phase that have been utilized at your institution

10. Wrap-up Thank you for your attendance and participation!