RFL Partnership

1. RFL Partnership Friday 2 March 2007

2. Outline of the Partnership: • Benefits to Leeds Met • What we have achieved so far • Plans for the immediate, mid-term and long-term future • Areas in which to seek guidance

3. Benefits to Leeds Met • Raise profile = increase student applications Prestigious events • Carnegie World Club Challenge • Carnegie Challenge Cup • Raise profile within wider public, decision-makers, credibility within sporting world Schools events • Carnegie Champion Schools Competition • Carnegie U19’s Competition • Access to target markets, longer term view, building awareness from young age

4. Benefits to Leeds Met • Raise profile = increase student applications • Exclusive education partner • Research opportunities (TC) • New RFL endorsed courses for referees and administrators, and Sports MBA • Student placements, with one already in place • Student projects (GL) • Staff development opportunities through consultancy (PR/Media), coaching and community development work

5. Benefits to Leeds Met • Raise profile = increase student applications • Exclusive education partner • Community development • 40 Carnegie branded development officers • 15 in London area, target market of 17,000 players

6. Benefits to Leeds Met • Raise profile = increase student applications • Exclusive education partner • Community development • RFL expertise • GB squad presence on campus • Coaches • Players • Contacts and relationships with clubs • Contacts and relationships with media

7. Benefits to Leeds Met • Raise profile = increase student applications • Exclusive education partner • Community development • RFL expertise • Corporate networking • Provision of tickets to high profile events • Opportunities to host events at Leeds Met

8. Achieved so far… • Launch • 19 January • CRI, Headingley Campus

9. Achieved so far… • Launch • Formation of team and prioritise activities Core Team • Peter Rodgers • Chip McClure - CCC • Natalie Robertshaw - CCS • Richard Berry - branding and marketing • Guy Lincoln - education and KPIs • Tony Collins - research and course development Immediate priorities • Branding • Carnegie Challenge Cup • Carnegie Champion Schools Competition

10. Achieved so far… • Launch • Formation of team and prioritise activities • Branding

11. Branding

12. Branding

13. What we have achieved so far • Launch • Formation of team and prioritise activities • Branding • Events

14. Round 1 3 February 2007 FOCUS ON: Wigan St Patricks 24 v Leeds Met 38

15. Round 2 24 February 2007 FOCUS ON: Leigh Miners Rangers v Leeds Met West Hull v Skirlaugh Thornhill Trojans v Strela Kazan

16. Round 3 11 March 2007 FOCUS ON: Castleford Tigers v Castleford Lock Lane Leigh Miners Rangers v Sheffield Eagles Keighley Cougars v Thornhill Trojans Rochdale Hornets v Saddleworth Rangers York City Knights v Toulouse XIII

17. What we have achieved so far • Launch • Formation of team and prioritise activities • Branding • Events • Media coverage

18. Media Coverage - Helen Goodwin “Media coverage of the Carnegie Challenge Cup is very positive. Local papers in particular are embracing the ‘Road to Wembley’ concept. We have made good headway with the Rugby League papers, and League Express in particular wrote a positive article ahead of the round two games - they were offered interviews with Leeds Met coach Paul Fletcher and captain Jon Nicholls, and both were used. In addition, there were 261 mentions of the Carnegie Challenge Cup on web stories alone during the month of February.” Launch coverage: 7 National newspapers 11 Regional and local newspapers 5 Broadcast media including BBC website 6 Trade press and websites

19. What we have achieved so far • Launch • Formation of team and prioritise activities • Branding • Events • Media coverage • Carnegie Themes

20. Carnegie Themes Carnegie Challenges • Great Student Run • Great North Run • Carnegie Great Outdoors Lyke Wake Walk • Carnegie Great Outdoors Zipwire Challenge • Carnegie Team Fitness Challenge • “What is YOUR Carnegie Challenge?” Carnegie Champions • Eric Harris • Lewis Jones • Barrie McDermott • Jon Nicholls • Haile Gebreselassie • Dee Caffari • Jane Tomlinson • “Who is YOUR Carnegie Champion?”

21. Achieved so far… • Launch • Formation of team and prioritise activities • Branding • Events • Media coverage • Carnegie Themes • Carnegie Challenge Matters

22. Carnegie Challenge Matters Results and fixtures CCC, CCS, U19’s Cup Reflections Cup History Carnegie Community Carnegie Challenge Carnegie Champions

23. Plans for the future • Immediate • Integration with Leeds Met Marketing team and plan • Website (www.carnegiechallengecup.co.uk) • Ticket competitions • Connect CCC with CCS and U19 competitions • Develop Carnegie Challenge and Champion themes • 4th Round Draw & media dinner • Finalise KPIs • Medium-term • Wembley • Roadshow bus • Long-term • Heritage Centre

24. Guidance needed • Use of and managing external consultancy agencies

25. Guidance needed • Use of and managing external consultancy agencies • Managing media especially press and TV, for example BBC

26. Guidance needed • Use of and managing external consultancy agencies • Managing media especially press and TV, for example BBC • Maximising returns from investment in media profile and events

27. Guidance needed • Use of and managing external consultancy agencies • Managing media especially press and TV, for example BBC • Maximising returns from investment in media profile and events • Wembley: sheer scale of project

28. Guidance needed • Use of and managing external consultancy agencies • Managing media especially press and TV, for example BBC • Maximising returns from investment in media profile and events • Wembley: sheer scale of project • Work experience with Nova?

29. On the Roadto Wembley