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Virtual Worlds Advertising

Virtual Worlds Advertising Barnes, S. (2007). Virtual worlds as a medium for advertising. SIGMIS Database, 38(4), 45-55 . Course Portal: http://www.itu.dk/~rkva/2011-Spring-EB22 Facebook: http://www.facebook.com/group.php?gid=133258548012 Etherpad : http://ietherpad.com/7y3drhMCnq

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Virtual Worlds Advertising

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  1. Virtual Worlds Advertising Barnes, S. (2007). Virtual worlds as a medium for advertising. SIGMIS Database, 38(4), 45-55. • Course Portal: http://www.itu.dk/~rkva/2011-Spring-EB22 • Facebook: http://www.facebook.com/group.php?gid=133258548012 • Etherpad: http://ietherpad.com/7y3drhMCnq • Thursday, 14-Apr-2011 • EB22: Online Marketing: Lecture 40 • Auditorium 4, ITU, Copenhagen, Denmark

  2. Virtual Worlds “The phrase 'virtual world' refers to a three-dimensional environment that appears similar to our 'real' world; virtual worlds are a kind of alternative world, often developed to supply online entertainment and social networking for users.”

  3. Experience Realms in Virtual Worlds Entertainment (passive absorbed) Education (active absorbed) Escapist (active immersion) Esthetic (passive immersion)

  4. Virtual Worlds and Maslow’s Needs

  5. Virtual World Ad-1

  6. Virtual World Ad-2

  7. Virtual World Ad-3

  8. Virtual World Ad-4

  9. Open Questions

  10. Open Questions

  11. Discussion

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