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Timothy Howard November 1, 2012

Good. Timothy Howard November 1, 2012. Good copy makes a big difference. Website Content. Text Images Audio Video Attachments. Content: Relevant & Searchable. By Humans Easy to navigate with language geared towards your customers . By Spiders

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Timothy Howard November 1, 2012

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  1. Good Timothy Howard November 1, 2012

  2. Good copy makes a big difference

  3. Website Content Text Images Audio Video Attachments

  4. Content: Relevant & Searchable • By Humans • Easy to navigate with language geared towards your customers • By Spiders • Search engines use programs to ‘crawl’ websites to index content

  5. Speak Your Customers’ Language

  6. Nursery

  7. Irrigation System

  8. It’s What You Say & How You Say It! • Make sure your website content is interesting, has a purpose, and gives your readers a “call to action” • Call us • Come back • Visit us • Tell someone else • Signup for our e-newsletter • Buy our product • Online • Our site or others • At Retail • Our place or others • Signup for our e-newsletter

  9. How do calls to action work?

  10. A Click = ‘Tell me more’ Amount of Information Number of Clicks

  11. Upside Down Funnel Concept Home Page All Plants Plant Category Plant Detail Page

  12. Home Page

  13. All Plants

  14. Perennials

  15. Plant Details

  16. What Makes Good Web Content? • Think of a few sites that you like to visit again and again. What makes you keep coming back?  • Quality Articles • Current • Timeless • Tutorials • Great Deals • Fuels a Passion • Scanable Text is Critical

  17. How to Write Good Web Content • Keywords. You've worked hard on these keywords; make them stand out (bold, different font, headlines, etc.) • Clear titles. Make it painfully clear what you are going to talk about. It's fun to be clever and cute, but it can backfire on you. Search engine spiders won’t understand cutsy puns, sarcasim or out of the ordinary slang terms. • Be short and sweet.Don’t try to prove you’re a Rhodes Scholar with polysyllabic words. One key idea per paragraph. • Kill the Fluff. Do you like to slog through a bunch of sales language to get to the meat of a story? Well, neither will your readers. Don't inflate your writing with a lot of hot air; keep it down to earth.

  18. Practice makes…. Youbetterthanyouwerebefore • Writing quality website content is not easy • You won’t master it overnight • Give yourself some time • Practice a lot • Read a lot • Other sites – you know good copy when you read it • Your site – read it from your customers point of view • Better yet, have other objective people (with a spine) read it and let you know what they think.

  19. Putting Technology in perspective…. Leading edge can be bleeding edge. Focus on practical solutions.

  20. Questions? Comments?

  21. Thank you for your time. Timothy Howard Clarity Connect, Inc. 360 Raleigh St. Holly Springs, NC 27540 timothy@clarity-connect.comwww.Clarity-Connect.com A copy of all of todays presentations can be found at: www.clarity-connect.com/presentations Through Monday, November 4th

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