IEEE Shanghai Section Membership Development Strategy & Plan

1. IEEE Shanghai SectionMembership Development Strategy & Plan Hongmei Fan Membership Development Officer Shanghai Section hongmei.fan@ieee.org Mar 20 2012 photo

2. Topics • IEEE MD Strategy • Section Situation • Section MD Plan

3. IEEE MD Strategy

4. IEEE MD Support & Evolution Remaking the Collateral> Building a Volunteer “Field Team”> Optimizing the Campaigns> Synthesis & Engagement MD portal MD Kits renewal Integrated MD strategy & plan MD webcasts First-year member experience recovery Integrated multimedia Membership presentation MD virtual community MD Manual recruitment Integrated MD reporting Putting a face on membership promotion reinstatement On-demand Kit ordering MGM business cards Message testing benefits promotion 365,500 members 367,400 members 374,800 members 382,400 members 397,000 members (renewal alerts integrated into next-gen products) BMS transition ‘Great Recession’

5. MD Strategy w/ Full Volunteer Integration MD Volunteer “Platform”

6. Membership Situation Shanghai Section

7. Shanghai Section Total Members Since Year 2006 Formation Date: 18 November 2006

8. Shanghai Section Total Members since Year 2006 Section Total Members

9. IEEE Shanghai Section Membership31 December 2011 Academia: 64% Industry: 36% Higher Grade Retention: 62.8% Student Grade Retention: 28.1%

10. IEEE Shanghai Section Membership31 December 2011 Nanjing/Shanghai/Wuhan Section JT. Chapter, IM09 Instrumentation and Measurement Shanghai Section Chapter, BT02 Broadcast Technology Shanghai Section Chapter, CAS04 Circuits and Systems Shanghai Section Chapter, CEDA44 Council on Electronic Design Automation Shanghai Section Chapter, CIS11 Computational Intelligence Shanghai Section Chapter, COM19 Communications Shanghai Section Chapter, ED15 Electron Devices Shanghai Section Chapter, EMC27 Electromagnetic Compatibility Shanghai Section Chapter, MTT17 Microwave Theory and Techniques Shanghai Section Chapter, OE22 Oceanic Engineering Shanghai Section Chapter, SP01 Signal Processing Shanghai Section Chapter, SSC37 Solid-State Circuits Shanghai Section Chapter, PHO36 Photonics

11. SWOT – Section’s Member Growth Program

12. Section MD Plan

13. Timing is Everything – Know the Membership Calendar Calendar Year Concludes Year-end membership statistics determined Membership Year Begins Full-year dues enacted Renewal opens Key month for launching new or upgraded benefits From Sep thru Dec, revenue deferred to next year Active-Status Terminator Past-due members placed into arrears Membership Mid-Year ½-Year Dues-Cycle Begins Arrears-Recovery Begins Key month for launching new or upgraded benefits Membership Year Concludes Member retention rates determined Business fiscal performance determined ½-year dues cycle concludes

14. Section MD Plan • Promote membership together with IEEE China Office • Recruit student members in university events • Enhance section visibility by website: http://sites.ieee.org/shanghai-emcs/ for Shanghai EMC Chapter • Enhance section member recruit process: advertisement by symposiums, exhibitions, email notices, website and etc • Enhance communication among chapters and section by more information sharing • In total, increase the IEEE Shanghai Section member number from 1004 to 1200 by the end of 2012.

15. Opportunities for Engaging Existing Members

16. Opportunities for Engaging Prospective Members

17. Opportunities for Engaging Prospective Members

18. Opportunities for Engaging Prospective Members

19. In Summary… • Section’s Membership Situation • 13 chapters • 1004 members at the end of 2011 • Section MD Plan • Increase member number to 1200 by the end of 2012 • Promote membership by symposiums, seminars and etc. • Develop more senior membership