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Positively Public

Explore the effectiveness of different motivational approaches in a council setting: financial incentives versus recognition of contribution and increased security. An experiment conducted by the council leader and seeking advice for internal marketing strategies.

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Positively Public

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  1. Positively Public Andy Belfield UNISON Regional Head of Local Government

  2. An Experiment Your Council Leader has announced £1k bonuses for meeting staff annual targets. Would you be more motivated by her saying: “Think what £1k means… • ..you could spend it on a holiday or to make your home nicer.” • …the council recognises your contribution, they don’t give money away.” • …to you in terms of increased security in case of a rainy day.”

  3. An Experiment Continued Now she asks your advice for internal marketing across the whole council…… Which option would you choose to motivate others? 2A “Think what £1000 means: you could spend it on a holiday or to make your home nicer.” 2B “Think what £1000 means in terms of increased security in case of a rainy day.” 2C “Think what £1000 means: The council recognises your contribution, they don’t give money away.”

  4. How do we recruit and retain great staff?

  5. Money or Meaning

  6. You Can Give Meaning HI GY FR TH DK NH JI TG RH DH YT IG JU TH EE FF HO IG HJ KO LP MN BV DC HN JR TU ER DK IH QS EF OF FR OP GJ NE RM HI GY FR TH DK NH JI TG RH DH YT IG JU TH EE FF HO IG HJ KO LP MN BV DC HN JR TU ER DK IH QS EF OF FR OP GJ NE RM

  7. Efficiency v Meaning

  8. What we do is full of meaning

  9. Positively Public • Superheroes • Do a Michigan • Commander’s Intent • Develop Emotionally Intelligent Staff and Leadership • Leadership Shadow - Politicians above politics. • Flip – Jobs that change lives, not jobs for life. • Coaching Style of Management and Leadership

  10. An Experiment Your Council Leader has announced £1k bonuses for meeting staff annual targets. Would you be more motivated by her saying: “Think what £1k means… • ..you could spend it on a holiday or to make your home nicer.” • …the council recognises your contribution, they don’t give money away.” • …to you in terms of increased security in case of a rainy day.”

  11. An Experiment Continued Now she asks your advice for internal marketing across the whole council…… Which option would you choose to motivate others? 2A spend it on a holiday or to make your home nicer.” 2B increased security in case of a rainy day.” 2C “Think what £1000 means: The council recognises your contribution, they don’t give money away.”

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