Chapter 6 Prototyping is the Shorthand of Innovation

1. Chapter 6Prototyping is theShorthand of Innovation James Phillips

2. Intro page • In order to test ski goggles for fogging up, IDEO had to use them in a cold, windy place, but couldn’t afford to travel to a remote location. • The problem was solved by testing the goggles in an industrial freezer of a local ice cream factory.

3. The waters rising • In the movie, The Abyss , the set was actually an unfinished nuclear power plant. • IDEO members working on this movie were required to be scuba-certified, but couldn’t afford to take three weeks for the training. By cutting a deal they were able to be certified in a couple of days.

4. Kid Stuff • As a kid, the author’s brother David built the mother off all snowforts. • By trying new techniques David was able to come up with a system of making snowbricks. • “keep trying out new techniques…make dramatic improvements.”

5. Build To Learn • Boyle’s Law-Never go into a meeting without a prototype. • There’s no limit on the amount of prototypes a person can have. It’s alright to have more than one. • By prototyping, several unknown variables can be filled in and potential problems and solutions appear.

6. How Amazon Did It • “Quick prototyping is about acting before you’ve got the answers.” • Jeff Bezos packed and started heading west without yet deciding which state he was to be the home of his new business. • Bezos was able to get to market before his competition because he acted “ on the run.”

7. Conclusion • More of chapter six

8. This presentation will probably involve audience discussion, which will create action items. Use PowerPoint to keep track of these action items during your presentation • In Slide Show, click on the right mouse button • Select “Meeting Minder” • Select the “Action Items” tab • Type in action items as they come up • Click OK to dismiss this box • This will automatically create an Action Item slide at the end of your presentation with your points entered. Chapter 6 Cont’d: Prototyping Is The Shorthand Of Innovation Douglas M. Schmitt

9. Make Your Luck • Drawing or making things opens up new possibilities of discovery, even accidental ones • Backbone models led to the discovery of the structure of DNA • Using a bullet as the first prototype led to the Bell X-1 aircraft • Trying to make a self-teeing football, the Aerobie football was born • Field table

10. Prototypes Beat Pictures • Prototypes are tangible, making it easier to change your mind or accept new ideas • If a picture is worth a thousand words, a good prototype is worth a thousand pictures • Good prototypes don’t just communicate, they persuade

11. Bit By Bit • Accomplish projects and/or presentations in stages to keep the momentum going • Prototyping can remind you that sometimes the most obvious, simplest solution is the best • Ex: $1.80 fish-eye mirror

12. Shoot The Bad Ideas First • Innovation grinds to a halt when prototypes stop being built • Prototyping a bad idea is better than no idea at all • The bad idea may show you what doesn’t work or lead to a new discovery

13. Chapter 6 Continues…

14. Prototyping Is The Shorthand of Innovation

15. How Apple Did It • The docking systems for Apple’s Powerbook Duo computers. • 3-year-old figured out how to pop a video into a VCR.

16. How Apple Did It • How about Pop the Duo into the Dock like a video? • Toy motor cost $1.25. • Software controlled, oil-filled damper to soften the movement. • More than a dozen different prototypes were made. • A Total success!

17. Forget Congress • “Golden Gate National Recreational Area” to Golden Gate National Parks. • Rich Silverstein brainstormed to change the name. • Michael Schwab created new icon – Golden Gate Bridge and parklands on either side. • 26 million contribution and profitable retail stores a great success story.

18. Forget Congress

19. This presentation will probably involve audience discussion, which will create action items. Use PowerPoint to keep track of these action items during your presentation • In Slide Show, click on the right mouse button • Select “Meeting Minder” • Select the “Action Items” tab • Type in action items as they come up • Click OK to dismiss this box • This will automatically create an Action Item slide at the end of your presentation with your points entered. The Art of Innovation Build Your Greenhouse Derek Guerin

20. Building Neighborhoods • IDEOers are encouraged to display work and design their “neighborhoods” around their personality. • They are encouraged to incorporate grand architectural structures

21. Think Project, Think Personal • IDEO encourages workers to add any personal touches to their workspace • Ex. Tiki Hut, child’s bedroom

22. Building Blocks • They are part of your company’s toolbox. • They were originally used for noise reduction • Over 800 in the Boston office • Entertainment, Dividers, Furniture, and Innovation

23. This presentation will probably involve audience discussion, which will create action items. Use PowerPoint to keep track of these action items during your presentation • In Slide Show, click on the right mouse button • Select “Meeting Minder” • Select the “Action Items” tab • Type in action items as they come up • Click OK to dismiss this box • This will automatically create an Action Item slide at the end of your presentation with your points entered. The Art of Innovation Build your Greenhouse -Parag Pathak

24. Inspiration From Adversity • Encourage people to solve their own space problems -Example:Hanging up bikes from the ceilings.

25. Prototype Your Space • Space inspires and amuses • Example:Building up a prototype as big as the model.

26. Create a Team Icon • Generate Team Innovation • Example:A vintage Air-craft wing as a centerpiece symbol for space.Later wing was used to build a prototype to test forces the real wing would exert.

27. This presentation will probably involve audience discussion, which will create action items. Use PowerPoint to keep track of these action items during your presentation • In Slide Show, click on the right mouse button • Select “Meeting Minder” • Select the “Action Items” tab • Type in action items as they come up • Click OK to dismiss this box • This will automatically create an Action Item slide at the end of your presentation with your points entered. Building Your Greenhouse Fauzia Khatkhatay

28. Watch Your Body Language • What does your body language say? • Is your company sending the right signals? • First impressions

29. Simple Team Space • Keep it simple • Changes in the workplace • Creating a workplace • Density yields

30. Hierarchy—Enemy of Cool Space • Office spaces based on rank • Inequality in allocation • Changes in the attitude of the leadership

31. Build Your Own Greenhouse Give your workers a view Remove physical/corporate dividers. Give desired spaces to the group, not just the CEO. Altered space can: support innovation, make resources handy, and open views up for everyone.

32. Build Your Own Greenhouse Tell Stories Hewlett-Packard’s museum vs. IDEO’s Exploratorium - no glass - low technology display - central location - worker expression

33. Build Your Own Greenhouse Make Your Junk Sing The Magic Box - a display of “junk” ranging from circuits, to unusual glass, to oddly molded parts. - a physical diary of thoughts and ideas - a tool of inspiration, weapon against brainstorming block. - now located at every IDEO office worldwide.