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Jorgensen Laboratories (JorVet)

Jorgensen Laboratories (JorVet) Luminex Therapeutic Laser System Laser Therapy Challenges Obsolete and Missing Information Awareness of new information Aggressive marketers Comfort zones because other veterinarians have purchased a competitive product

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Jorgensen Laboratories (JorVet)

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  1. Jorgensen Laboratories (JorVet) Luminex Therapeutic Laser System

  2. Laser Therapy Challenges • Obsolete and Missing Information • Awareness of new information • Aggressive marketers • Comfort zones because other veterinarians have purchased a competitive product • Perceived absence of science (Quackery) • Existing distributor agreements (public or private)

  3. Laser Therapy Challenges • Placebo effect of older lasers • Understanding the meaning of accurate and effective laser therapy dosages • Gaining awareness of the benefits of buying equipment designed for fast/easy service and upgrades

  4. Laser Therapy

  5. Laser TherapyGuiding Principle • All Laser Therapy target doses are expressed in Joules per square centimeter • The actual size of the probe used to deliver the energy is a governing factor. (Example: A 50 sq/cm probe at 5000 mw delivers 100 mw per square cm. Delivering 1 Joule will take 10 seconds. • A 1 sq cm probe at 1000 mw will deliver 1 Joule in __???

  6. Important Facts • Providing accurate therapeutic dosages is “Good Medicine” (Focus on people and pets) • Therapeutic Laser depth is governed more by wavelength than power. • The Contact Method provides the most accurate method for delivering Laser Therapy treatments • Key laser wavelengths to remember are 808nm, and 904nm. • The Luminex Ultra (808nm) is supported by “Independent Research”.

  7. Laser Therapy • Assumptions that are true • Pain Management is currently the fastest growing area of veterinary medicine • Animals can have or reach an intolerance level for NSAIDS. • Laser Therapy is a viable option to complement existing pain management programs. • Laser Therapy can also help manage inflammation and improve healing times

  8. Laser Therapy • Assumptions that are True • Laser Therapy sessions can be completed by trained technicians • Established protocols help with concurrent adult learning • Progressive hospitals are looking for additional pain management options and new revenue sources

  9. Laser Therapy • Assumptions that are NOT true • The market is currently saturated with laser therapy units. • All animals can be helped with Laser Therapy • Class III Laser light and anything less than 6 watts only penetrates the surface of the skin • More power in excess of 10-12 Joules causes lasers to penetrate better • 980 nm is an optimum wavelength • 90% of the information on the internet seems to be produced by Lite Cure, therefore this must be independently researched information.

  10. Supporting Information Potential accounts • Any active veterinary account has potential • Likely accounts to target • Progressive key influencer veterinary hospitals wanting to be first (The activists) • Hospitals looking for options to expand services • Referral hospitals or hospitals doing major surgery • Attendees of competitor seminars • Holistic accounts of adequate size and buy-in • Existing laser therapy accounts looking to upgrade • (Beware of the placebo effect)

  11. Supporting Information • Feedback from field trials. • Three accounts were targeted. • Tufts University Veterinary Referral Center- • Dr. Brenda Salinardi • Focus on pain management and healing after surgery • Chelmsford VH, Chelmsford, MA – • Dr. Hart and associates less experienced in Laser • New hospital built next to existing location. • Focus on options to expand services • Chase Farm Veterinary Hospital, N. Dartmouth, MA – • Dr. Pitcairn had a Class III Laser • Focus on evaluating a Class IV Laser as an upgrade

  12. Field Trial Key Findings • Veterinary Hospitals must integrate their laser therapy protocols as a team • Hospitals with at least one team member experienced in laser therapy makes them more successful • It takes about 3 hours of practical application to gain a comfort zone in the use of Laser Therapy • Offsite training sessions offer an important value • The Luminex Ultra has significant competitive advantages over other laser therapy units on the market.

  13. Ongoing Communications

  14. Assumptions That Are True • Jorvet has: • The best laser therapy equipment • A sales team that can get the job done • The best service and value (Made and serviced in USA) • Mfg has 24+years of experience • The greatest adaptability for product enhancements as the laser therapy market continues to evolve over the next few years • A Clear Winner

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