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Who is Senders Communications Group? A brief intro

Taking Advantage of Online Activism How We Use GetActive A Presentation to IATSE District 2 2006 Convention September 9, 2006. Who is Senders Communications Group? A brief intro. Specialized communications firm serving labor unions and non-profits.

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Who is Senders Communications Group? A brief intro

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  1. Taking Advantage of Online ActivismHow We Use GetActiveA Presentation to IATSE District 2 2006 ConventionSeptember 9, 2006

  2. Who is Senders Communications Group?A brief intro • Specialized communications firm serving labor unions and non-profits. • Internal & External communications, emphasizing member involvement. • Political & campaign expertise. • More than 15 years of filling the need for union communications.

  3. Partial Client List Public & Private Sector Unions • LA County Federation of Labor • AFSCME Local 3090 • LA College Faculty Guild (AFT 1521) • SEIU Local 99 • Culinary Workers Union, Local 226 (Las Vegas) • LA/OC Building & Construction Trades Council • San Francisco Building & Construction Trades Council • International Alliance of Theatrical Stage Employees (IATSE) District 2 • Int’l Cinematographers Guild, IATSE 600 • Theatrical Stage Employees, IATSE 33 • Motion Picture Costumers Guild, IATSE 705 • The American Society of Cinematographers • Santa Monica College • Emeritus College

  4. The Benefits of GetActive to Locals 1. Legislative Advocacy 2. Increasing Member Involvement • More Political Activism • Identify Your Activists 3. Another Form of Strategic Communication • Show members how their union is working for them

  5. Examples

  6. Quick Action on Legislation

  7. Results 2-year colleges get a break An Assembly committee moves to take some sting out of proposed cuts. By Alexa H. Bluth -- Sacramento Bee Capitol BureauPublished 2:15 a.m. PST Tuesday, March 4, 2005 A legislative budget panel moved Monday to make up for a fiscal hit that California's community colleges fear they will take on top of state budget cuts. School officials got more bad news last week when they learned they would be short an additional $38 million because of sagging property tax revenues. They warned the cut would mean fewer classes and further delay of needed campus repairs. The Assembly's budget committee agreed to reduce midyear cuts to community colleges by up to $38 million to make up for the loss. The committee approved the change as part of a package of midyear budget cuts that has been winding its way through the Legislature.

  8. Generating Phone Calls to Pols

  9. Customize State and Local Labor Federation Campaigns

  10. Political Action: Building Momentum

  11. Generating a Crowd

  12. Results

  13. Political Mobilization

  14. E-News – Keeping Members Informed

  15. An Excuse to Communicate

  16. E-Newsletters

  17. Mobilizing Members for a Rally

  18. Looking Ahead • November Mid-Term Elections • Budget Fights Locally and in State Capitols • Political Attacks on Labor from the Right • Union Building & Getting Our Members More Involved

  19. 7050 Owensmouth Ave. #208 Canoga Park, CA 91303 (818) 884-8966 www.SendersGroup.com

  20. Case Study Flyers that enlist action!

  21. Brochure

  22. Brochure Page 2

  23. Branding Your Campaign

  24. Banner with a punch!

  25. Maintain Name and Image!

  26. Supporting Images

  27. Flyers that enlist action!

  28. BEFORE & after Flyers that enlist action!

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