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Brand Consideration: Retail. Radio increases brand consideration by 38% for Retail campaigns. Average uplift in brand consideration, exposed to radio ads vs. not exposed to radio ads. Base: 68 Retail campaigns; average radio spend £382k. Source: radioGAUGE from the RAB (strongly agree scores).
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Brand Consideration: Retail Radio increases brand consideration by 38% for Retail campaigns Average uplift in brand consideration, exposed to radio ads vs. not exposed to radio ads Base: 68 Retail campaigns; average radio spend £382k Source: radioGAUGE from the RAB (strongly agree scores) 38% uplift