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CMS Activities for 4 th July 2012

CMS Activities for 4 th July 2012. CMS Activities for 4 th July 2012. Prepared “CMS Statement” giving details on the result Translated into 24 languages by CMS collaborators in 1-2 days For the Press, but also for CMS Collaborators who would talk to the press!

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CMS Activities for 4 th July 2012

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  1. CMS Activities for 4th July 2012 Dave Barney et al, CMS Communications Group Report on July 4th

  2. CMS Activities for 4th July 2012 • Prepared “CMS Statement” giving details on the result • Translated into 24 languages by CMS collaborators in 1-2 days • For the Press, but also for CMS Collaborators who would talk to the press! • Prepared static and animated event displays of Higgs candidates • Uploaded event displays, plots, photos to CDS • Participated in production of explanatory videos (e.g. CERN News, “What is the Higgs?” etc.) • Prepared texts to explain things such as “blinding” • Prepared CMS physicists to talk to the press/public/teachers, at CERN and at ICHEP • Used Social Media before/during/after seminar Dave Barney et al, CMS Communications Group Report on July 4th

  3. Prepared material CMS Statement articles, images, videos, links … 65,000 Downloads of the CMS statement in 24 Languages 6,600 Press articles used text from the CMS statement 124,000 Web pages viewed (in week of seminar) http://cms.web.cern.ch/news/observation-new-particle-mass-125-gev Dave Barney et al, CMS Communications Group Report on July 4th

  4. http://www.facebook.com/CMSexperiment https://twitter.com/CMSexperiment 5.1 million people on Twitter received the CMS announcement: “ We have observed a new boson […] ” https://plus.google.com/+CMSExperiment/posts CMS made effective use of social media Dave Barney et al, CMS Communications Group Report on July 4th

  5. 136,000 YouTube views of CMS collision animations http://www.youtube.com/user/CMSExperimentTV/videos Dave Barney et al, CMS Communications Group Report on July 4th

  6. Dave Barney et al, CMS Communications Group Report on July 4th

  7. Many thanks to everybody in CMS who helped! See the full media report on the 4th July seminar https://cms-docdb.cern.ch/cgi-bin/PublicDocDB//ShowDocument?docid=6469 Dave Barney et al, CMS Communications Group Report on July 4th

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